we are googlers and so can you
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We are Googlers And so can you. Google Confidential and Proprietary. Online Newspapers Enjoy a 41% Market Share. 34%. Consumers Are Spending More Time Online. Media Consumption. Total US Advertising Spend. 34 hours per week. $307 Billion (2007E). Online 41% of their time. - PowerPoint PPT PresentationTRANSCRIPT
Google Confidential and Proprietary
We are GooglersAnd so can you
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Online Newspapers Enjoy a 41% Market Share34%
3Google Confidential and ProprietarySource: Time analysis from “Media Consumption Patterns” c (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates
Total US Advertising Spend$307 Billion (2007E)
Media Consumption
93% Offline
Consumers Are Spending More Time Online
59% Offline
Online 41% of their time
34 hours per week
7% Online
Gap between ad spend and media consumption
The Opportunity
4Google Confidential and Proprietary
11%
% Online Advertising Revenue1
Projected for 2007
Display andSponsorship
Classifieds
Email and Other
Rich Media
42%
23%
17%
7%
Type of Online Media
1 eMarketer “Update: US Online Advertising Spending” Feb 2007. Source: comScore qSearch and MediaMetrix key measures report
0%
20%
40%
60%
80%
100%
Search
Search: The Center of Online Advertising
Search by far has the largest share of online ads• 8.0 Billion searches a month
in the US
• Search sites have 86% reach over the Internet
• 44 searches per user per month
in US… and growing
Google Confidential and Proprietary
The Google Partnership
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Why Google?
Yahoo
Microsoft
AOL
Ask.com
62%
21.6%
9.6%
Market share
8Google Confidential and Proprietary
Online ContentBillions of web pages
Offline ContentBillions of items becoming indexed
To organize the world’s information and make it universally accessible and useful.
First and Foremost: Google’s Mission
Google Confidential and Proprietary
Relevance: Keyword Advertising
• Targeted advertising
• Must have call to action
• Must be built around advertiser goals
• Advertiser only pays when ad is clicked
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Google Confidential and Proprietary
Regional Targeting
Google Confidential and Proprietary
The Google Media Platform
17Google Confidential and Proprietary
Searchwith Google’s
Search Solutions
Research and Pursue
Passionswith Google’s Content Network
Go Beyond Sites
with Google’sWeb
Utilities
Google Media Platform
Connect with consumers when they:
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Google Confidential and Proprietary
Content Network: Spanning from Head to Tail
Mass Media
Niche Media
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Google Confidential and Proprietary
Reporting
More so than any other advertising medium, online advertising can give detailed reports
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Selling Google AdWordsValue Proposition
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Product or Service?
or
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Objective Success Metrics
Build Awareness
Generate Leads
Generate Sales
Impressions
Qualified Visitors
Conversions
Event Registrations
Newsletter Registrations
ROI: What Google Can Do for Advertisers
Determine your customers’ metrics to ensure success
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Google Questioning Strategy
The Sledgehammer Approach The Solution Based Approach
“How much opportunity do you feel is being lost if consumers can’t find your listings
online?”
“Are you interested in ways to track the effectiveness of your marketing efforts?”
“If you use Google AdWords, it will give you more exposure.”
“I want to talk to you about Google AdWords. It’s an exciting new product that
will make it easier for your customers to find you.”
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Create relevant keywords and ads grouped by goals
Test ads & keywords
Use reporting toolsto measure results
Refine campaigns:keep what’s working
Four Easy Steps to Make AdWords Work
Google Confidential and Proprietary
That’s all, folks!