wdsglobal servicemine email webinar

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Build a more profitable mobile email strategy WDSGlobal Webinar

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Page 1: WDSGlobal ServiceMine Email Webinar

Build a more profitable mobile email strategy

WDSGlobal Webinar

Page 2: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Welcome

• By the end of this webinar we hope that you will:

1. Be aware of the many barriers to entry that exist in the consumer mobile email space

2. Be able to identify ways to extend an existing mobile email strategy to leverage the long-tail

Page 3: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Mobile Email: Consumer Opportunities

• Mobile email has proven itself as a core mobile messaging application

• An established service that helps to introduce consumers to mobile data (it’s understood, familiar and its value recognized)

• Proven data-plan upgrade path

• Consumer mobile email should be huge….

Page 4: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Mobile Email: Consumer Opportunities

• Enterprise success has not been replicated in the consumer market• Mobile email not meeting industry (or consumer) expectations

Components are in place…

• Three key barriers to entry remain…

+70% of handsets+70% of handsets

Strong consumer demand

Strong consumer demand

Data plans remove bill-shock

Data plans remove bill-shock

Page 5: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Barriers to entry

1. Set-up complexity / handset configuration1. Set-up complexity / handset configuration

2. Email long-tail ignored2. Email long-tail ignored

3. Native email client not being leveraged 3. Native email client not being leveraged

Page 6: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Demonstration (1)

Do we really expect consumers to do this…

Page 7: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Barrier 1.

• Set-up complexity – Tens of thousands of email service providers available to

consumers and no IT helpdesk to support them– Server address, port numbers, authenticated SMTP, APNs– Average consumer will try for no more than 20mins before

abandoning– “But I thought Carriers were providing support…?”

“As every phone is different you’ll need to set-up your phone yourself. Your user guide will have all the necessary details. You’ll also need your email account details like username or mailbox, password, incoming server and port number.”European Tier 1 MNO (web selfcare pages 2009)

“As every phone is different you’ll need to set-up your phone yourself. Your user guide will have all the necessary details. You’ll also need your email account details like username or mailbox, password, incoming server and port number.”European Tier 1 MNO (web selfcare pages 2009)

Oh, thanks!

No it doesn’t

What are these?

Page 8: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Barrier 2.

• Email long-tail ignored– Carriers also suffer from settings complexity– Limit their strategy & support to major providers only;

Gmail, AOL Mail, Yahoo! Etc– The top 50 email providers will only address a quarter of

all consumers. – What about the long-tail?

Page 9: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Barrier 3.

• Native email client neglected / poor service discovery – Handset / OS divergence has steered carriers towards

webmail and proprietary clients to simplify management– Not an intuitive user experience – Consumers gravitate to messaging menu

OEM vs Carrier strategiesWhat’s intuitive for the consumer? Where would they go first to perform email configuration?

OEM vs Carrier strategiesWhat’s intuitive for the consumer? Where would they go first to perform email configuration?

Page 10: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Demonstration (2)

How it can, and should, be done…

Page 11: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

ServiceMine Email

• Most accurate and advanced settings discovery tool• Addresses the common barriers• Allows industry to extend existing strategies to embrace long-

tail • Enable consumers to mobilize their email• Requires only email address, username/password• Setting success on a typical application is 75% of requests.

Higher than all other industry on-device solution.

Page 12: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Demonstration (3)

You want to configure what…?

Page 13: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Extending email strategies

• ServiceMine Email can be used to extend existing email strategies

• Drives use of native client, webmail services and email aggregation platforms by providing settings / configuration support

• Multiple deployment strategies

Page 14: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Demonstration (4)

Page 15: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Summary

• Existing email strategies present barriers to entry for consumers

• The email long-tail represents a key opportunity

• Email strategies must be guided by user requirements, not by technical workarounds

• Configuration support is irrelevant if consumers don’t ‘discover’ services

Page 16: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

Questions?

Page 17: WDSGlobal ServiceMine Email Webinar

Harness the power of Wireless Informatics

www.wdsglobal.com

While every care has been taken to ensure that the information in this document is correct, WDSGlobal cannot accept (and hereby disclaims) any responsibility for loss or damage caused by errors or omissions. All rights reserved. No part of this document may be

reproduced without the prior permission of WDSGlobal. WDSGlobal 2009