World Dental Cup

Partnership

Programme

Prague 2013

November 13-15, 2013

Place: Prague, Czech Republic

Organizer:

The National Projects Foundation

(NPF Group)

About WDC

World Dental Cup (WDC) is the competition for dental professionals based on the prin-ciples of major sport events like World Football Cups.

WDC is to become the platform for competition of 32 professionals for different coun-

tries who will fight for the WDC Amber Cup - the main prize of WDC.

From the competition draw to the awarding of the WDC Winner participants are to suc-cessfully pass 5 stages: Group Stage, 1/8 final, 1/4 final, semi-final and final.

Why are we doing WDC?

Dentists are people who we entrust the most valuable thing we have our health and the

health of those we love. They are worth having their World Cup.

World Dental Cup's aim is to name the best professionals.

During WDC 2013 you are welcome to enjoy the WDC Beauty - the Beauty Contest

among ladies who study or work as dentists and WDC Innovations - an expo for inno-

vations in medical equipment and technology for diagnosis and treatment.

World Dental Cup 2013 (WDC 2013) is the professional competition to bring together dental world specialists

and name the Best Dentist in the world.

WDC 2013 is organized by the NPF Group specializing in international cooperation thus WDC 2013 is aimed

at providing

networking and business opportunities by:

Multi-stage competition process

Group Stage

1/8 final

1/4 final

semi-final

final

Tasks (cases) provide for exchange of ideas

and approaches

Social events

Beauty Contest - WDC Beauty

The cocktail party to celebrate the final and

closing ceremony of WDC 2013

Business events

WDC Innovations – a business exposition

publicity opportunities by:

Coverage in informational partners’ mass

media

Online broadcast

Twitter broadcast

Photo and Video profiles

Promotion in Social networks (Twitter, Fa-

cebook, YouTube)

Target Groups Profile

TARGET MARKETS

REGIONS

32 doctors from 4 global regions

according to Quotas which are set to sustain the

WDC international status

are invited to take part in

WDC 2013

Please note: You are absolutely welcome to make emphasis on

your target region for all marketing activities.

SLOGAN

Dare the competition

expresses the challenge of interna-

tional performance and never-

ending passion for self excellence

and being the best.

Marketing Objectives

for the sponsorship program are:

1. Increase gross sales by distributing special vouchers|/special codes for

Online Stores for discounts during the event, direct links to your online

shops and other means to be agreed with you to encourage clinics, pri-

vate practioneers and dental related professionals to file test orders with

your company

2. Implement social media strategy by distributing your information and

advertising through WDC Facebook and Twitter right after your signing in

and al least 3 months after the event

3. Develop your potential client base (Facebook and Twitter Followers,

participants, judges, medical students, etc. – you will get all lists

4. Get marketing information on potential clients. A special marketing

report will be prepared for you containing statistics and general market-

ing information with indication of the regions

Measures of Success

MARKETING OBJECTIVES MEASURES OF SUCCESS

Increase in gross sales Rise in Quantity of trial orders filed

Implement social media strat-

egy

Noticeable shift to positive feedback on social

media channels, new followers/subscribers and

likes at your posts/profiles

Develop your potential client

base

Shared Access to subscribes/followers/

participants lists

Get marketing information on

potential clients

Within 14 working days after the end of WDC

your contact person receives a comprehensive

report on marketing information gather during

the event, basing on:

Our questionnaires

Online activities (Facebook, Twitter

Followers (likers)

Interviews with participants/judges/

audience

Your questions related to your spe-

cific field will be included in the

questionnaire

I. Implementation of unique marketing initiative during WDC 2013, in-

cluding international marketing

II. Increase in gross sales attributed to the trial orders after WDC 2013

III. Higher interest in your products by the wider distribution of infor-

mation about your products during the event, online and in other

media

IV. Implementation of the special XMAS and New 2014 Year advertising

campaign: postcards and greetings with your logo to encourage your

(potential) clients to file more orders

V. Higher awareness on your brand and services you provide

VALUE

Unique Marketing Initiatives

Part I

Option

Segments

Doctors

Top manag-

ers/Owners

of dental

business

Middle Manag-

ers (marketing,

purchase)

Beauty Con-

test

Participants

(21-30 y.o.

women) Distribution of your catalogues

and other printed materials

Full package General infor-

mation

General info+ price

lists, catalogues

essential for buyers

Limited*

Surveys Full Limited Full Limited

Gifts with your logo (samples, if

applicable)

Full Full Full Full

Vouchers for discounts/Special

Codes for Online Stores

Full Full Full Full

Online advertising on webpage,

Facebook, etc.

Full Full Full Full

XMAS and New Year Advertising

Campaign

Full Full Full Full

Exposition opportunities Limited Limited Limited Limited

All ‘limited’ signs mean that this would need additional negotiations

Unique Marketing Initiatives

Part II. Detailed

DURING-EVENT-PROMOTION

1. Verbal appraisal

SPECIAL TERMS

1. Your stand (general price = 900 Euro per stand)

2. If you are sending your doctor to join the competition, you get: special terms

3. Exclusivity in your class

DISTRIBUTION OF YOUR PRINTED MATERIALS ,LINKS, PRESENTA-

TION

1. Hyperlink during broadcast and on webpages

2. Your advertising materials for participants, audience incl. by snail mail and email

3. Your advertising short video before the stage

4. Special presentation during the related stage

MARKETING RESEARCH

1. Surveys (number of your questions)

SOCIAL NETWORK

1. Twitter and Facebook promotion (your advertising, news, announcements)

2. Your videos on your company and medicine in general to be on the YouTube

Channel , quantity

LOGOS

1. Your name on the AMBER CUP

2. Logo on the related documents

3. (A – larger logo on top, B medium logo below, C – smaller logos below)

4. Logo on packages

5. Logo on the background for photos and on stage

6. Logos on the welcoming screens

CAMPAIGNS

1. After event campaign (emails, snail mails, etc.)

2. XMAS campaign participation

Please note: there are differences in quantity and intensity of each initiative for

different sponsorship partnership. To learn more and choose your package

please click here or contact us for the document.

Sponsorship Packages

There are two types of packages: general and special.

General packages are aimed at supporting the event as a whole, while special

packages are meant for handling separate stages of WDC 2013.

PACKAGE PRICE, euro

General Sponsor 15 000

Gold Sponsor 10 000

Silver Sponsor 7 000

Bronze Sponsor 5 000

Lunch breaks Sponsor 3 000

Coffee breaks Sponsor 1 500

Reception Sponsor 5 000

GENERAL PACKAGES

SPECIAL PACKAGES

FOR PARTICIPANTS

PACKAGE BRIEF DESCRIPTION PRICE, Euro

Early bird Should you apply before June 01, 2013 900

Standard Should you apply after June 02, 2013 1000

WILD CARD Right to get to 1|8

Without participation in Group Stage 1700

WDC Innovation

Renting one stand 900

PACKAGE PRICE, euro

General Sponsor WDC Beauty 2 000

General Sponsor WDC Innovations 2 000

Draw Sponsor 1 500

Group Stage Sponsor 1 000

Sponsor of 1/8 final 1 000

Sponsor of 1/4 final 2 000

Sponsor of 1/2final 3 000

Sponsor of final 5 000

TIMELINE OF THE MARKETING PROGRAMME

Payment terms

10 working days off invoice but no later

than 14 days prior to the event. Invoices

will be provided at agreed terms after the

conclusion of the agreement.

Privacy and confidentiality

All details of our agreements shall be in-

cluded into the Agreement which include

Confidentiality and Privacy clauses.

Changing of some terms

We are open and ready for negotiations to

adjust some terms for you and do our best

to make a win-win cooperation.

Other information

Please feel free to contact us for more in-

formation and further communication.

THANK YOU

Contact Details

Mrs. Lana Dashian

WDC 2013 Organizational Committee

The NPF Group

Tel.: + 7 963 755 95 35| Tel.: + 7 905 719 90 54

Fax: +7 (495) 956-82-62 ext. 210375

WDC Webpage: http://thenpf.wix.com/wdcup

WWW: http://thenpf.wix.com/npf

Email: forum.npf@gmail.com

Skype: TheNationalProjectsFoundation| Follow us on Twitter @NPFInform

and @WorldDentalCup

YouTube: NPFVideos

See you AT WDC 2013 Prague

SPECIAL PROVISIONS AND CONTACTS