WCM with share point 2010 - Demystify the myths

Download WCM with share point 2010 - Demystify the myths

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  • 1. ITS ALLABOUT THE WEB EXPERIENCEWORLD CLASS WEBSITES WITH Microsoft SharePoint 2010

2. WCM with SharePoint 2010: Demystify the mythsTroy Gerber 3. WCMGartner defines WCM as the process of controlling the content to beconsumed over one or more online channels through the use ofcommercial, open-source or hosted management tools based on a corerepository. 4. Traditional Model InternetWeb Team Our Intranet Internet Our websiteWeb TeamB2B Internet OtherWeb Team Our Other website Web TeamOur Extranetone or more online channels; core repository 5. ECM ModelContent ManagersOur websiteOur IntranetMobile Our ExtranetWCM 6. Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. Ill need to hire specialist skill to maintain contentAll myths has some basis in fact 7. SharePoint is for Intranet/RM Portals only SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNERMyth #1 8. SharePoint is for Intranet/RM Portals only SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNERMyth #1 9. Branding is complex REALLY? 10. Intervate 11. Stellenbosch University Hope Project 12. Checkers 13. Volvo 14. Ferrari 15. Branding is complex Agency Based Designs, welcome. No Limitations on scale, menus, jQuery, Rich Media Standards based code generated, means less effort to be cross browser compatible.Myth #2 16. Lacks content management features Familiar content creation process, using the Ribbon UI WCM Specific Web Parts i.e. Video, Image, Rich Text editing Rich Media Support Web Analytics In page Editing Integration connectors (BCS)Myth #3 17. Building a standards compliance websiteis not possible Standards Well-formed XHTML 1.0 Strict WCAG 2.0 Level AA WAI:ARIAMyth #4 18. Its expensive to use SharePoint for WCM Compared to?Myth #5 19. Its expensive to use SharePoint for WCM Our website Our Intranet Our ExtranetInternet Internet B2B Web Team Web TeamWeb Team 20. Its expensive to use SharePoint for WCMContent ManagersOur websiteOur IntranetMobile Our Extranet 21. Its expensive to use SharePoint for WCM If your looking at point solutions, then maybe its plausible. If you have a ECM strategy that leverages a core platform and includes WCM as part of the strategy, the price is right.Myth #5 22. Ill need to hire specialist skills tomaintain content Server Infrastructure = Windows Server Skills SharePoint Server = Microsoft MC ITP Accreditation Developers = C# Development (Can be certified) Content Creators = Use a browser, work with Microsoft Office Content Managers = Use a browser, work with Microsoft OfficeMyth #6 23. Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. Ill need to hire specialist skill to maintain contentAll myths has some basis in fact 24. ConclusionSharePoint WCM Myths are no longer relevant in SharePoint 2010SharePoint 2010 Myths are only relevant if you dont look at thebigger picture.Some Myths will become real if you havent embarked on a ECMstrategy and included WCM as part of that strategy. 25. Intervatehttp://www.intervate.comhttp://www.twitter.com/intervateHttp://www.facebook.com/intervate