ways to work social media sites to market your company

3
Ways to Work Social Media Sites To Market Your Company If you keep up with your social media sites you will find that you get new customers every single day. With social media, you're in the driver's seat, and you control the information that reaches your customers. Social media helps you to easily distribute marketing promotions. If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. If people mention you thank them, and if questions are sent to you answer them as well. This will build a bond between your company and your customers. This will help your followers to see you as a person, not only a business. Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not. Make certain you update your social profiles often. A lot of social media users expect frequent updates; if you don't come through, you may lose a lot of people. Attempt updates at least three or four times a week. Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends. Always respond to posts with questions or comments on your social media networking websites. Always check your social media sites a few times a day, and always see if you have any new comments, etc. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Remember your response in a comment can be seen by anyone. If you send out periodic newsletters, always provide a link to your website's Facebook page within it. This provides those people who receive your newsletter but might not realize you're on Facebook to "like" you or follow you. The more opportunities you provide for people to connect with you, the more likely they will. Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook. Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don't have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested. Look at what time of the day it is you're receiving the most responses and re-tweets from your Twitter account. Use what you learn from that to figure out when to send out messages. If your messages are automated, modify your settings so that new tweets are posted during the times when

Upload: vivacioushomici32

Post on 15-Aug-2015

15 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Ways to Work Social Media Sites To Market Your Company

Ways to Work Social Media Sites To Market Your Company

If you keep up with your social media sites you will find that you get new customers every single day.With social media, you're in the driver's seat, and you control the information that reaches yourcustomers. Social media helps you to easily distribute marketing promotions.

If you are going to use Twitter as a business tool, then you need to stay closely connected to youraudience. If people mention you thank them, and if questions are sent to you answer them as well.This will build a bond between your company and your customers. This will help your followers tosee you as a person, not only a business.

Use Facebook to get some very low cost marketing opportunities. Make a professional businessaccount or create a business fan page. Take some time to look up your competitors on Facebook tosee how much of a presence they have, and what they did to get that. Do not copy what they did, butuse their page as an example for what is working or what is not.

Make certain you update your social profiles often. A lot of social media users expect frequentupdates; if you don't come through, you may lose a lot of people. Attempt updates at least three orfour times a week.

Be sure that your content is interesting and unique, so that other social media users will want toshare it with others. People succeed by using social media, but only if their content sticks out fromothers. If you are out of ideas, you can always find inspiration online or from family and friends.

Always respond to posts with questions or comments on your social media networking websites.Always check your social media sites a few times a day, and always see if you have any newcomments, etc. You might also opt-in to daily or individual notifications, which can be sent to yourinbox each time someone posts a comment or question. Remember your response in a comment canbe seen by anyone.

If you send out periodic newsletters, always provide a link to your website's Facebook page within it.This provides those people who receive your newsletter but might not realize you're on Facebook to"like" you or follow you. The more opportunities you provide for people to connect with you, themore likely they will.

Get some exposure by organizing a competition on Facebook. You could select a winner randomlyamong your friends, post trivia questions or have a photo contest related to your products. Makesure you advertise your contest on your website and newsletter: the goal is to get more people tofind you on Facebook.

Run fun and interesting polls on your Facebook page. This is a great way to engage your audienceand involve potential consumers. Facebook has an easy to use feature that can help you withcreating polls, so take advantage of it. Polls don't have to be about information directly related toyour business. They can be fun, interesting, and involve current events. The point of the poll is tokeep consumers interested.

Look at what time of the day it is you're receiving the most responses and re-tweets from yourTwitter account. Use what you learn from that to figure out when to send out messages. If yourmessages are automated, modify your settings so that new tweets are posted during the times when

Page 2: Ways to Work Social Media Sites To Market Your Company

your followers are especially active.

To use social media marketing successfully you must be creative. The same material, sales, offers,and content will ultimately annoy your customer base to the point that they remove you from theirpage. Keeping things fresh and interesting makes sure they keep coming back for more, whichmeans more sales.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies arestill trying to understand how to effectively market to the masses and are making it up as they go. Sobe careful where you spend your money and make sure you are getting measurable results from yourmarketing campaign.

Do not just post anything on your social media site. Posting an update on Twitter or Facebook canhappen so quickly and effortlessly that you fail to sussex dedicated servers give much thought to it.Make sure to avoid spelling and grammar errors, as you will want to appear as educated as possibleto your clients. Even though you are trying to convey an informal message, maintainprofessionalism.

On your Facebook page, begin a friendly competition. Many of your customers may enjoyparticipating in these types of contests. Run one on your Facebook page, and watch the interest gainmomentum at a fast pace. As long as you're doing things correctly and efficiently, you shouldn't havemuch trouble developing a fan base.

When using social media marketing to improve your business, you want to create a synergy betweenall the social media sites that are out there. As you know, there are many sites and each one has itsown characteristic or style. Use each style to your advantage and make your online presence known.

It's all about how your present yourself and what you have to offer. Therefore, knowing how to puttogether well-crafted sentences is key to drawing attention towards your business. Make sure youdouble check anything you send out to people, as this might be the only impression they get fromyour business. When you present yourself well, it can help you in the long run.

Page 3: Ways to Work Social Media Sites To Market Your Company

You should drum up some competition on your Facebook profile. Lots of people enjoy playing onlinecontests. If you run a Facebook competition, you will quickly gain interested subscribers. Whenmarketed properly, your site can grow rather quickly

YouTube can help get customers to your website or to social media sites associated with yourbusiness. YouTube is widely used and hugely popular. A properly-configured YouTube profile canharness this popularity for your own advantage. Provide quality information about your goods andservices on your profile, and link back to your website so your viewers can access it easily.

These suggestions can help you make a mark in social media. If you take the time to use all of thesestrategies, there is no doubt that your customer base will grow exponentially. As long as you devotethe time and effort necessary, using social media marketing strategies can be extremely profitable.