WATER, BORDER PATROL AND TEETER-

TOTTERS

The personal brand plan for Katy James

Personal Brand Statement My balance of a straightforward approach

with my awareness of global cultures will work to connect people with organizations and initiatives that together can effect change.

The Big Dipper, upside-down

My Balancing Act

I strive to be a more grateful person, I value that quality in others. I value positive thinking, my family, hard work, and trail blazers. People who opt to take the hard road, those who choose not to follow but instead make their own way and leave a path. I value the political process and the growth communities encounter within a meaningful government.

I love to travel and humble myself in new cultures. I love learning new things and then sharing them with others. I love surprises! I love following current events and keeping tuned in to the important issues of our time. I love the power of water. I challenge borders; good fences do not necessarily make good neighbours.

I fear falling. High places are scary places! I fear for the future.

My Personal SWOTStrengths

Speak a 2nd language Travel experience Writing skillsExperience with online social mediaCreative thinkerComfortable crossing culturesLeadership qualitiesPolitical awarenessHave international connections

Weakness’Can be impatientLack knowledge of HTMLMath and I aren’t friendsUnemployedStruggle to finish projectsUnderestimate time it takes to complete a project

OpportunitiesExcellent environment as student to networkHave great resources as a studentExpanding borders for PR professionalsHave skills that companies require i.e. Social media, CSR trainingAbove average knowledge of online social media

ThreatsCompetition for employment

Keeping up to fast-paced environments

Key Messages

Lan

gu

ag

eCommunication

travel

Trail blazerLEADERSHIP

BALANCEHONESTYlearn

netw

ork

s UNDERSTANDING

cu

lture

change

waterattitude

reportingaudience

education te

am

wo

rk

Positive thinkingbold

Rationale

My rationale for developing a personal brand involves developing a clearer sense of who I am, what my goals are and what of my attributes do I want to advertise. With a better understanding I will be better prepared to apply my skills accordingly. Acquiring meaningful employment is my bottom line.

Understanding My Strategy

TEETER-TOTTERS

BORDER PATROL

WATER

Water

Water is one thing that connects us all. We all need it, we all use it and we all came from it. No matter how different we may feel about someone or something, water reminds me that there is one thing we can all connect on.

Border patrolBorder patrol officers encounter hundreds of people every day. Of those hundreds, few will be recognized for much of anything except potential threats. In my personal brand I want to recognize people in the flood of all the others. Borders are the gates and sometimes the barriers to other worlds and other lessons. Barriers are like the mid-terms of life; testing you on how you’ve kept up on the lessons thus far.

Life is a balance

playhome

ambition

Teeter-totters

don’t work with

one person. We

need to work together.

worktravel

patience

I struggle to find balance in my

own.

Teeter-totters

Objectives

To meaningfully engage my personal brand everyday. To remain up-to-date on online media trends. To apply my skills of writing and networking to

connect organizations with an effective audience. To network myself on many national and international

platforms. To find the balance in each day. To achieve at least 85% on the barrier mid-terms of

life. To locate something in common with people I appear

to have nothing in common with. Follow international trends in to do with PR.

Critical PathTask Anticipated Date

Change email signature to include Twitter handle and blog info

Complete LinkedIn profile

Professionalize my Facebook page

Find 3 essential blogs I will follow

Comment weekly on at least one relevant blog

Change blog platform from Blogger to Word Press

Start weekly/biweekly blog

March 15th

March 19th

March 31st

April 1st

April 5th

April 30th

May 1st

Get a sweet internship position! August 1st

Tactics/How-to be totally awesome!

-Create a worthwhile blog that follows international issues and development-Develop in-depth profiles on social media platforms

-Follow online personalities who are pertinent to my goals of international work i.e. Bob Pickard

-Continue to travel and learn about new ways of doing the same old things.

Channel Surfing