warning: you're losing money by not using analytics
TRANSCRIPT
WARNING! YOU'RE LOSING MONEY BY NOT USING ANALYTICS.
Image Credits: HBO
Credit: HBO
What we don’t know is usually what gets us killed“ – Petyr Baelish
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What Is Analytics?
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Analytics is defined as: The scientific process of transforming data into insight in order to make better business decisions.
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In other words, analytics is helps you move from “guessing” to making informed business decisions!
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Why Use Analytics?
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Analytics isn’t just for companies with large budgets or with access to “Big Data”.
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It’s for anyone who wants to make informed business decisions based on data.
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It can help you to detect & resolve an issue before it becomes a problem for your customers!
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Only by admitting what we are can we get what we want – Petyr Baelish
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What Can Analytics Do For me?
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1) Reduce Wastage Analytics helps you • Identify KPIs • Set measurable business goals That way, you can instantly tell if something belongs in your KPI tracker or in the recycle bin!
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2) Identify Key Customers Understand what characteristics make someone your ideal customer!
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3) Achieve A Proper Mix Of KPIs Profits are important but do your KPIs reflect the company values? Analytics helps you get better clarity and ensure you are always focused on your objectives!
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4) Create A Culture That Emphasize on “Progress, Not Perfection” A/B testing, SEO Optimization and conversion rates are meant to make your website better than it was yesterday!
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5) Save Money Instead of repeating what has been working, analytics allows you to test budget, understand the conversion rate and optimize faster! You to get better results for the same budget!
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Knowledge is Power – Petyr Baelish “ ”
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Why Google Analytics instead of other tools?
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1) Helps To Determine Effectiveness Google Analytics allows you to analyze the source of traffic, i.e. backlinks, paid ads or other sources. It tells you if your marketing campaigns are actually driving traffic to your website.
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2) Provides Actionable Information With Google Analytics, you can determine your content source which allows you to understand which pages are of more value to your customers. This allows you to create content which has a greater chance of becoming the next trending article!
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3) Focus On What Really Matters Powerful interface allows you to generate custom dashboards and automate reports from multiple dimensions and metrics for your key stake holders! This allows you to focus on getting results instead of preparing reports.
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4) Free To Use No monthly subscription fees unless your website exceeds 10 million hits per month. When that happens, it is a good problem isn’t it?
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Why Partner With Happy Marketer?
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As Google Regional Trainers, we help marketers understand and interpret data from their website, with a focus on enabling more analytics professionals within their organization.
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We manage Google Analytics initiatives for Asia’s leading brands, including Standard Chartered, Nanyang Business School, Coffee Bean & Tea Leaf among many others!
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We use our KICKSTART approach to help you understand your customers and spends better.
Happy Marketer’s 9-Step Approach
To utilize the power of Google Analytics, visit us at www.happymarketer.com
or write to us at [email protected]
Author: Terrence Quah Senior Consultant
(Search & Analytics) at Happy Marketer