warburtons enterprise app case study

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Winner of Mobile Entertainment Magazine Award for “Best Enterprise App 2013” Winner of Effective Mobile Marketing Award for “Most Effective Mobile App B2B 2013” Red Insight Case Study Android Tablet | 2013

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Warburton's Red Insights tablet app, is used by the baker’s Retail Field team to help manage inventory across more than 20,000 retail outlets in the UK. The app is estimated to have saved 5,000 man-days a year on time previously spent manually inputting data. *Winner of Mobile Entertainment Magazine Award for “Best Enterprise App 2013” *Winner of Effective Mobile Marketing Award for “Most Effective Mobile App B2B 2013”

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Page 1: Warburtons Enterprise App Case Study

Winner of Mobile Entertainment Magazine Award for “Best Enterprise App 2013”

Winner of Effective Mobile Marketing Award for “Most Effective Mobile App B2B 2013”

Red Insight Case Study Android Tablet | 2013

Page 2: Warburtons Enterprise App Case Study

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Warburtons Case Study 2013

“A mobile “consumer style” app that would be used by over

100 people every day during store visits to deliver a game

changing new way of working.”

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Warburtons Case Study 2013

History and Origins

“Warburtonsfamily Bakers”

It was in 1870 when Thomas Warburton and his wife Ellen first opened their first grocery shop, but it wasn’t until 1876 when the first loaf of bread was baked and “Warburtons the bakers” were born.

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CARE

Warburtons Heart137 years later, Warburtons still cares about the quality of its products, the importance of having a team of skilled bakers and the welfare of its customers.

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Warburtons Case Study 2013

Facts and Figures

2nd

2x

biggest

growth

Second biggest grocery brand in the UK based on sales.

Doubled in size over the last decade, jumping from third to first most recognised bread brand in the UK in the last 5 years.

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Warburtons Case Study 2013

Facts and Figures

£370.000.000 4.500

employees

Invested more than £370 million over the past decade, building, refurbishing and upgrading their bakeries and distribution infrastructure.

Operate with the support of over 4,500 employees.

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Beliefs & Personality

“Warburtons is confident and hungry, always hungry to find ways of

improving.”

Confident and dedicated, Warburtons is Britain’s favourite baker and is always looking for new ways to

improve.

Warburtons is like a family, looking out for each other and working as one to create the most fresh and good

quality products possible. An ambitious family that wants to keep growing, putting more energy and effort

every day into marketing, sales, operations and technology.

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Warburtons Case Study 2013

BackgroundRed Insight is the name of the tablet app that Golden Gekko developed for the Retail Development Team

at Warburtons. The project began in July 2012 with a scoping and design phase where the applications

functional requirements were set, transformed into wireframes and the scope of the first release was agreed

to with the key stakeholders.

The project kicked off in August 2012, delivered just after Christmas 2012 and User Acceptance Testing began.

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MissionWith more than 20.000 stores across the UK carrying Warburtons products and over 4.500 employees,

Warburtons mission was to create a productivity app that did not merely add a layer of complexity to

existing business processes, but made life easier on a daily basis for the Retail Field Team.

Ease of use was crucial for this app to be adopted as the group of users ranged in age from 25-55. For

both Warburtons and Golden Gekko, the critical success factors of the project were the speed at which a

user could enter the data and a clear improvement of efficiency.

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Warburtons Case Study 2013

Solution• An Android tablet application that eliminates the need for the Retail Field Team to

capture store specific data on paper. • Mobilize the business process of capturing in-store product data and equip the team

with real-time storecard details, access to marketing and promotion collateral and a beautiful interactive product catalog.

• Not only save time and create front line efficiency, but automatically update corporate backend systems.

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Day View

What’s on my list for today?

• View visits (daily, weekly and monthly view)• View store and surrounding store visits on map • Create and edit a store visit

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Store Card• View and update store details wich sync back to the Warburtons backend system.• Add unique store attributes• Get driving directions

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Visit History• View all historical visits to a particular store• Identify between face to face and telephone events• Open Task icon advises if action items for a previous visit have not been completed• Tap on any date to reveal the Visit Journal details for that particular day

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LaunchOnce development was complete, user manuals were created and a combination of classroom and

onsite training sessions were held with Regional Managers and a select group of users called “Stars”. The

objective of the training and coaching was so managers would feel confident with how the system works

and encourage their team to use it actively. The “Stars” were selected to act as evangelists within the

organization and to be seen by their peers as someone they could go to if they had a question about the app.

Training was followed by a soft launch for a pilot territory and a rollout to the remaining employees in the months

to follow. Today, the key stakeholders are measuring the impact of the app for ongoing improvements to the

app and the support. There is an emphasis on the amount of time it takes for a user to enter the data for the

first time versus the 5th time, as well as requests for app features and improvements to training and coaching.

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“The launch has been even more successful than

anticipated with early roll out dates being fought over like

Wonka golden tickets.”

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ResultsPrior to Red Insight, each member of the Retail Field Team was spending 1 day a week taking all the

information they captured from the field on paper and inputting it into the internal systems.

Today, just a short time after launch, overall productivity has improved, manual data entry is almost eliminated

and the application has been hugely adopted and appreciated by its users. Most often people are reluctant

towards new tools, but the Red Insight app has immediately proven to be a tool that makes the Retail Field

team more efficient, while fun to use.

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Success Factors• A solid start: The IT team equipped employees with Android tablets and a straight forward data

capture app to get them accustomed to the technology (many had never used a tablet or app before).

• Knowing the importance of prioritization: After this initial phase IT team collected many insights,

feedback and feature requests. With help from Golden Gekko these were prioritized into a

roadmap allowing the team to focus on the “must have” features first.

• Clear project rollout plan: A concrete plan with an emphasis on training that contemplated multiple

iterations, pilot testing and quickly responding to feedback.

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“ This bespoke solution has started a technology App-etite which has changed the way the Retail Development team

plan, engage and interact with our Customers.”

To be continued...

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Carolina OlssonWarburtons Account Manager

web www.goldengekko.com email [email protected]

Fighting for a world full of appssince 2005