Presented by:James Topham, War ChildBen Boudreau

Telling stories through social media

War Child Canada• Programs are focused on:

– Education– Strengthening children’s rights– Reducing poverty – Fostering self reliance

• Supporting to communities in:– Afghanistan– Sudan (Darfur)– Uganda– Democratic Republic of Congo– Ethiopia– Sri Lanka– Haiti

War Child & Social Media

Camp Okutta - Viral Success

Help Child Soldiers Fight

A more social approach

Blogger Relations

Objectives• YouTube video embeds• Get people

talking/sharing• Engagement and

advocacy

The War Child Challenge

Objectives

Our Approach

The challenge site

Objectives• Challenge hub• Clear and transparent• Easy to post

How it worked

Each blogger created 4 posts corresponding to specific challenge themes/topics for a total of 12 posts from all bloggers over the course of the challenge. Every 2 weeks, over 8 weeks, H&K collected the bloggers’ posts and published them on the site. The bloggers then promoted their entry through their social networks. Leaderboard functionality was included to track number of votes for each post.  Traffic to the site was measured through Google Analytics

The blogger’s perspective

Results

WebsiteOverall Traffic (Oct 25 –Dec. 23) •Page views: 22,041•Unique visits: 8,611 •Av. daily visits: 143.52 Visits –days with highest volume: •October 26: 846•November 9: 538•November 23: 508•December 6: 496

Visitors to War Child’s ‘Get Involved’ page increased 60% during competition.

TwitterResultsTweets mentioning ‘War Child Challenge’: 59

•Tweets including #WarChildChallenge:1,483

•Tweets including challenge.warchild.ca*: 108

•Retweets:42.24%

•Tweets: 52.74%

•@messages: 9.01%

*does not include shortened urls

TwitterTweets encouraging voting for the challengers were very prevalent for both American and Canadian users

Voting

Real insight“These aren’t the kids you see on TV sitting on the side of the road with flies on their cheeks. These are kids who are being given a chance and are squeezing every last drop of opportunity out of it.”