want your b2b marketing to be more profitable?

Hands-on support to createmore profitable growth

in B2B markets.

Generate better leads. Grow key accounts. Strengthen your marketing team.

Get ‘Milestone inside’.

Strictly confidential © Milestone Marketing 2008

Current challenge...


Companies with ‘Milestone inside’

http://www.stamicarbon.com/

http://www.canon.nl/index.asp


Our target group: ambitious directors of serious businesses

We enjoy focusing on supporting:• Ambitious Budget responsible Commercial Directors

(ABCD’s)• Of B2B companies• Revenue/yr > Euro 100M• HQ in NL or London• Industries: ICT, High tech, Chemical, Water mgt, Food

• With serious profit growth ambitions• Willing to turn their marketing costs into a marketing profit

center...


What’s your ambition and agenda?

1. Grow current customers:

• Ensure loyalty of key DMU’s• Manage volumes & margins• Cross- & upselling

3. Get more customers:

• Lead generation• Lead tracking & nurturing• Lead conversion

2. Boost Channel Partners:

• Sales targets & incentive program

• Co-marketing program (lead gen)

• Shared marketing services / portal

5. Increase Marcom efficiency:

• Optimize MarCom processes• MarCom automation (MRM,

DAM)• Co-sourcing marketing

operations

4. Intro new products / services:

• Launching customers• Marketing program• Sales support

6. Build Brand Authority:

• Define Brand Value domain(s)• Create content & connections• Connect campaigns &

communities


Milestone brings you high performance marketing.

Brand building

Sales growth

Leaders

Followers

Laggards

Innovators

High performance

marketingAdvertising & PR

Lead Generation &Account Growth

Educate your market!


Sales driven marketing


BU Management

SalesProduct

Management

Communications

Who isMarketing

?

In your organization: what & who is/does marketing?


Average B2B Marketing practice:unclear ROI of marketing budget (costs...)

BU / Dealer / Reseller




End Customers End Customers End Customers End Customers

MarketingProgram?

MarketingProgram?

MarketingProgram?

Qualified

leads?

Marketing budget!(costs…)

Lead conversion? ROI?

CRM system?

Central Marketing

Department

MarketingProgram?

Marketing Programs?


‘Milestone inside’ assures ‘closed loop’ marketing,measurable results, best practices and benchmarks.


BU / Dealer /Reseller

BU / Dealer /Reseller


End Customers End Customers End Customers End Customers

MarketingPrograms

MarketingPrograms

MarketingPrograms

Registerqualified

leads

Drive leadconversion :

push ROI

Mgt Portal & Intelligence(Continuum®)

Central Marketing

Department

Milestone inside

MarketingPrograms

platform platform platformplatform

Measure &compareresults

- Specialist knowledge- Flexible capacity

Marketing budget!(costs…)

Shared Marketing services

(investment)

Campaign Mgt platform & services


Clients use us to create more marketing ROI faster(‘Milestone inside’ is how we work with, not for, clients)

In-depth understandingof markets, metrics,

customers & channels

Smart Planning& process design

(Mkt & Sales coop!)

KPI measurement& follow-up monitoring

Great Execution:Operational excellence

in Marketing

Better

Marketing

ROI

MarketingAutomation

Marketing Operations(in/outsourcing)

MarketingEngineers

Client Mkt & Sales team

Extended team: Milestone inside


Clients’ Central Sales & Marketing

Management

Clients’ localSales Units

Brand agencyCampaigns

&PortalPowered by:

B2B Commerce operations: key players

- Brand book & guidelines- Creative materials- Customer (end-user) insights

- Campaign set-up & management- Drive lead nurturing & conversion process- Portal management & tool operations- Secure database management- SLA management- Manage subcontractors

Clients’ localSales UnitsClients’ local

Sales Units


Our Expertise covers the full ‘marketing continuum’

•Visitors Funnel•Leads & Prospects•Customers•Web Analytics•CRM•Etc.

•Web Reputation mgt.• Social Media• Social Networks•Web listening• (Online) PR•Etc.

•Thought Leadership & proof•Copywriting•Brand Story & Positioning•Messages & portfolio•Content Management•Search Engine Optim.•Analytics•Etc.

•Email•Direct Mail•Newsletters•Adwords•Events / webinars•Advertising•Buzz/Viral•Recruitement•Etc…

Campaigns Content

ContactsCommunities


Where do you want to grow your business?

Communication & PR

Lead Generation & Market Intro Campaigns

Account GrowthPrograms

Team expertise & (flex) capacity

Marketing & Sales Automation Tools(eDM, CMS, MRM/DAM, CRM, Dashboards)

Strategy & Business Development


Next steps?

• Shared ambitions?

• Define & approve phase 1 cooperation:– Focus & Deliverables (results)– Team, timings & fee-model– NDA

- Run the project together –

• Enjoy the cooperation & results• Evaluate phase 1 & enter phase 2: longer term partnership


Milestone: we make your marketing profitable.

We are:• a hands-on Marketing & Sales

services company.• passionate about making

marketing & sales measurable.• enabling continuous improvement

of our clients’ marketing & sales results.

• pro-active dynamic teamplayers working with your team (‘Milestone inside’)

• Delivering your growth ambitions• based in NL & UK, acting global• Practicing what we preach:

– 9 nationalities, 10 native languages, 24 professionals & personalities

– 20% revenue growth & profitable in 2009

– YonY growth HY1 2010 90%

Partners & suppliers

Board

Factory & Services

Consulting, interim &

project mgt

Marketing & Sales

Finance & Facilities

Freelancers


Typical Milestone projects & services

Marketing Engineering (projects & interim management):• Interim Marketing management / Extended team• Specialist know-how: CRM & Online Marketing

(email, search, social media, content management, DAM, MRM, MAP, dashboards)• Implement marketing shared services• Lead Generation campaigns • Lead nurturing & conversion• Account Development programs• Co-create (online) marketing strategies and account plans

Marketing Factory (services):• Run & optimize lead generation campaigns• Marketing Operations Management

(eDM, newsletters, webinars, whitepapers, SEA, SEO, content ops, website mgt)• Marketing dashboards & reporting• Database management & integration (CRM, eMarketing)


Milestone: your partner in high-ROI B2B marketing

Milestone is a full service Marketing & Sales service firmHelping you to further grow your B2B business profitably.We combine vision with action to make a real differenceand your business step-by-step more successful.

We prefer to cooperate in result driven business modelsas your preferred partner to co-define smart marketing & sales

strategies,translate them into effective campaigns & programs,and implement them using our expert staff and leading software

tools.

We are passionate about making marketing & sales measurable enabling continuous improvement of marketing & sales ROI.

With Milestone inside, you can outperform your competitorsRather than having to outspend them…

Milestone Marketing BVOrteliuslaan 8503528 BB Utrecht

PO Box 13267, 3507 LG UtrechtThe Netherlands

T +31-(0)30-7116729F +31-(0)30-7116730

www.milestonemarketing.com

Fact based. Result driven.

want your b2b marketing to be more profitable?

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