walt disney swot
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Walt Disney SWOT AnalysisTRANSCRIPT
Walt Disney Company
The Entertainment King
“It all started with a mouse…..” ---Walt Disney
Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments
Media Networks
Parks and Resorts
Consumer Products
Studio Entertainment
BUSINESS SEGMENTS
Media Networks
Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses.
ABC Television Network
Disney Channel
ESPN
Radio Disney
Walt Disney Internet Group (WDIG)
Buena Vista
DONALDS HOUSE BOAT – TOONS TOWN,DISNEY LAND
MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LAND
MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LANDCINDERELLA CASTLE– FANTASYLAND,MAGIC KINGDOM
DISNEY CONSUMER PRODUCTS
APPARELS
FOOD,HEALTH AND BEAUTY
STATIONARY
GAMES
PUBLISHING
TOYS
3.) The Walt Disney Studios
The Walt Disney Studios distributes motion pictures under:
Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films.
Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm.
Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide.
Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records.
The Walt Disney Company (India) Pvt. Ltd
The Walt Disney Company (India) Pvt. Ltd
Subsidiary of Walt Disney Company.
Develops ,produces movies & videos for children.
Targeted at children aged 8-12 .
Launch: December 2004
Location: Mumbai, India.
INDIA OPERATIONS• 2004 –Disney Channel & Toon Disney
• 2006- Hungama TV & investment in UTV.
• 2007- Disney's first local movie, Roadside Romeo.
DreamWorks
Sony Pictures Entertainment
Warner Bros.
COMPETITORS
Financials
2011http://corporate.disney.go.com/corporate/pdfs/Q411_PR_FINAL.pdf
• 7% increase in income ($10.04 bn)• 7% increase in revenue ($ 40 bn)• 24 % increase in EPS ($ 2.52)
• 5% decrease in revenue from film production.
Media Networks
• 11% increase in revenue ($18714 mn)• 17% increase in Operating income ($6146mn)
Parks & Resorts
• 10% Revenue increase ($17,797mn)• 18% Operating income ($1553mn)
Consumer Products
• 14% revenue increase ($3bn)• 21% operating income increase ($816mn)
STRENGHTS
• Global Standardization
• Target Customer: Children
• Creative process
• Popular Brand Name
• Diversification
WEAKNESSES
• Excessive Research & Development
• Constant Up Gradation
• High Investment
• High Risk Factor
SWOT Analysis
OPPORTUNITIES
• Merchandise
• Global Localization: Think global, Act Local
• Characters of national or regional appeal
• Cheaper alternatives to soft toys
• Disney Music Channel
• Disney School of Management/ Training Institute
THREATS
• Competitors: National, Regional & Global
• Employee Retention
• Highly Demanding in terms of Sales, Creativity and Innovation
• Brand Consistency
• Product Differentiation