Walt Disney

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Some historical clues

Founded by Walt DisneyEstablished in 1923Headquartered in California, USAOne of the worlds largest conglomerate in terms of revenue.

The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.MISSION STATEMENT

Walt Disney strives to be the worlds most famous entertainment company by creating an amazing experience for individual of all agesPROPOSED VISION

DISNEY LAND

Walt Disney CompanyDisney Consumer Products

Disney Hard LinesDisney Soft LinesDisney ToysDisney PublishingDisney PressDisney EditionsStudio EntertainmentWalt Disney PicturesMiramax FilmsBuena Vista Home EntertainmentBuena Vista Theatrical ProductionsWalt Disney RecordsBuena Vista RecordsHollywood RecordsLyric Street StudiosPixar StudiosParks and Resorts

Walt Disney WorldDisneylandTokyo DisneyDisneyland ParisHong Kong DisneylandDisney Cruise LineDisney Vacation ClubMedia Networks Broadcasting

Disney-ABC TelevisionESPN Inc.Walt Disney Internet GroupABC-Owned Television StationsABC RadioORGANIZATION STRUCTURE

DISNEY ANALYSIS

MoviesShows Theme parks Gaming console like infinityTARGET CUSTOMERSIt targets all age groups of customers , specifically children and families through

BRANDS OWNED

CONTRIBUTION OF SEGMENTS TO DISNEYS REVENUE

SWOT ANALYSIS

One of the most recognizable entertainment company in the worldStrong advertisingWide and unique portfolioInnovative entertainment businessStrong customer serviceStrong Media Networks and Broadcasting division Disney is the largest worldwide licensor of character-based merchandise and producer of childrens film-related products based on retail sales

STRENGTHS

Disney as such a diversify product range that it can reduce efficiency and lead to a lack of strategic focusHigh cost of entertainment production Poor working conditions in factoriesWalt Disneys Park and Resorts are not easily accessible which leads people to associate Disney World with a costly trip

WEAKNESSES

Opportunity to renovate attractions in Park and Resorts Division due to increase in profitGrowth from cable and satellite operators creating even more potential for Disney to make money with their networkProspect to build more theme park and resorts worldwideOpenings in other areas of the travel businessOpportunity to invest in building theme parks to satisfy the increase in guest spending, theme park attendance, and hotel occupancyTarget new costumers group

OPPORTUNITIES

Park and Resorts Divisions success is unpredictableChanges in technology leads customers to stream online instead of buying DVD.Online streaming makes Disney vulnerable to piracy and violation of its intellectual property.Retail distribution business are influenced by seasonal consumer purchasing behaviorIncrease in labor cost which will have a noticed impact in Walt-Disney expenses

THREATS

WALT DISNEY BRINGING FAMILYCLOSER TO CHILDREN

PERFORMANCE INDICATORS RevenueUS$52.46 billion(2015) Operating IncomeUS$14.68 billion(2015) Net incomeUS$8.38 billion(2015) Total assetsUS$88.18 billion(2015) Total equityUS$48.65 billion(2015)

WALT DISNEY FINANCIAL STATE

Walt Disney on Forbes Lists#71 Global 2000 132 in Sales 39 in Profits 300 in Assets 32 in Market value #8 Worlds Most Valuable Brands #58 Americas Best Employer

BRAND VALUE

You're dead if you aim only for kids. Adults are only kids grown up, anyway.-Walt Disney

Created by Nitika Arora, GNDU during internship in marketing under Prof Sameer Mathur , IIM LucknowDISCLAIMER