walt disney

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WALT DISNEY :

“Of all the things I’ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal.”

Walt friggin’ Disney, people! Here’s a man recognized as one of

history’s best storytellers, one of American’s greatest showmen, and

one of animation’s greatest innovators. And straight from

the mouse’s mouth, Walt says his greatest accomplishment was

rallying people around big goals.

So how does one pull it off? How do leaders successfully “aim their

efforts”?Let’s dig into Uncle Walt’s wisdom, and see if we can learn

from a master.

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LESSON 1: FIND AND STATE A HIGHER PURPOSE :

“We don’t make movies to make money. We make money to make more movies.”

Sure, money can be a great motivator in the short run. But there’s plenty of evidence to show that money can only goes so far before backfiring. To truly engage people and get the best from people, a leader must give us something to believe in.

For Walt, that special something was entertainment. He famously said, “Laughter is America’s most important export.” And for the animators at the studio or the cleaning crews at the theme park, which of these do you think is more compelling: “Let’s make people smile!” or “Let’s make our shareholders some money!”?

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LESSON 2: HAVE A VISION AND RELENTLESSLY BELIEVE IN IT

“When you believe in a thing, believe in it all the way, implicitly and unquestionably.”

Walt chased a number of dreams – short cartoons, feature-length films, cutting-edge animation technologies, theme parks, and more. Some were successful; others were…well…not. But regardless of whether he was convincing people (himself included) that he could rebound from bankruptcy or that the world needed a crazy new amusement park, Walt’s belief in his vision seemed unwavering. Leadership takes courage. If you don’t believe in your vision of the future, if you don’t believe in the goal at hand, who else will?

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LESSON 3: BE A STORYTELLER

Walt was one of the world’s most gifted storytellers. In the winter of

1934, Walt gathered his top animators at a soundstage in Los

Angeles. According to Walt Disney biographer, Neal Gabler,

“Announcing that he was going to launch an animated feature,

[Walt] told the story of Snow White, not just telling it but acting it

out, assuming the characters’ mannerisms, putting on their voices,

letting his audience visualize exactly what they would be seeing on

the screen. He became Snow White and the wicked queen and the

prince and each of the dwarfs.”

You don’t have to be an actor or comedian to be a successful leader.

But it sure helps to be a storyteller. Stories change how people feel.

Stories can make something complicated seem simple. Stories

translate the dry and abstract into the compelling and concrete.

Stories are memorable. When it comes to leading, nothing works

quite like a great story.

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LESSON 4: BUILD TRUST.

“Leadership means that a group, large or small, is willing to entrust authority to a person who has shown judgment, wisdom, personal appeal, and proven competence.”

Walt tells us leadership requires that people

“entrust authority.” He hints that trust is multi-faceted:

People must trust in your competence, wisdom, and

judgment (they gotta believe in your head), and they

must trust in your “personal appeal” (they gotta believe

in your heart). Without trust, fuhgettaboutit.

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LESSON 5: GET GOING.

“The way to get started is to quit talking and begin doing.”

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CLOSURE

At the end of the story – once you’ve done the hard work of building trust and casting a vision –you’ve got to shut up and get to work.

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