By Omri YacubovichHead of Biz Dev & Marketing @Commerce Sciences

10 Slides on:

Walmart's mistakesany online retailer can avoid

E-Commerce site overview

Hi,

My name is Omri Yacubovich. I'm an Israeli entrepreneur, script writer and innovation leader.

I'm currently heading the Business Development and Marketing @ Commerce Sciences –the first to apply behavioral science into E-Commerce. We are venture backed by Google's Chairman, Eric Schmidt, delivering significant conversion uplift for 1000+ online retailers including US Top 100 retailers.

Keep in touch!

About me

Remember:All suggestions and ideas should be A/B tested.

E-Commerce site overview

@Omri_Yacubovich@Omri_Yacubovich

@Omri_Yacubovich

“mouse hover” mode for the main image – doesn't exist An image label for improved SEO is missing

Walmart's Homepage

Main Image issues

Take a look »

Gradient overlay

Call-to-action

Current site

Suggested change

Loading speed optimization

@Omri_Yacubovich

Walmart's Homepage

Homepage issues

Homepage - suggestion

Loading speed optimization – use Chrome's inspect elements tool, and follow their suggestions

Use CDN (Content Delivery Network) for increased loading speed. Optimize your image sizes.

Chrome's performance alerts on Walmart's homepage

Red errors are displayed when a visitor doesn't choose an option before adding a product to his cart.

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Walmart's product page

Instead of displaying errors, positively guide your shopper

Suggested change

Current site

No results were found – At that point a visitor that didn't find what he was looking for will probably bounce.

Suggestion: First apologize, then show anything or try to mini-convert your visitor (get your visitor's email address).

Example 1 – show other products: Here is our most popular products.Example 2 – mini conversion: Drop us a line and we will find it for you.

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Walmart's Search

Search results page

Minimize blank spots

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Walmart's Search

Search results page

Don't educate your shoppers → convert them

Please type your first name

Inline validation

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Walmart's checkout funnel

Current site

Suggested changeResearches show that inline validation significantly decreases eye fixations, error mades and increases completion times and satisfaction

Reduce options

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Walmart's checkout funnel

Suggested change: The main difference between creating an account and checking out as a guest is letting your customers to choose password. Instead of adding a complexity at the beginning of the checkout funnel add an optional field for choosing a password / creating account as part of the guest checkout form.

Current site

Suggested change

Make sure to take off any unnecessary widgets in the checkout funnel

No Top navigation Bar

No footer / newsletter signup

@Omri_Yacubovich

Walmart's checkout funnel

Want your site visitors to take an action? Emphasize your most important message / assets. HOWEVER, do you really need your customer to tell you what they think of your new website design to know if it's any good?

Always test your sites changes, and see what it does to the your KPIs. The attention of your audience is limited, choose carefully what to emphasize.

Walmart's always-on floating footer

@Omri_Yacubovich

Walmart's floating footer

By Omri YacubovichHead of Biz Dev & Marketing @Commerce Sciences

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Psychological & UX mistakes any Online Retailer should avoid

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