WALLETAffinity Mapping Exercise

Raf Laus, UX Architect

ForresterWallet Definition:

A service that lets consumers manage digitized valuables (offers, coupons, loyalty rewards, tickets, boarding passes, gift cards, IDs, electronic receipts, or product information) from multiple brands and that enables payment transactions. 

CHECKOUT

PAYMENTS

PURCHASE

CHECKOUT+

ADD CC

APPLE PAYIN

CHECKOUT

CHECKOUTADD GIFT

CARD

CHECKOUTM/ B MONEY

CHECKOUTLOYALLIST /

PLENTI

ORDER SUMMARY

PROMOS

ORDER SUBTOTAL

ORDER CONFIRMAT-

ION

PLENTI(EARN)

BAG

LOYALTY

PLENTI(REDEEM)

CHECKOUT

LIST OF LOYALTYPROMOS

MY ACCOUNT

OFFERSM/B MONEY

PLENTI

CHECKING POINTS IN MY WALLET

DISCOUNT COUPONS

CHECKING LOYALTY POINTS

ADD TO BAG OVERLAY

(LOYALLIST)

PAYING WITH

WALLET IN-STORES

POS

PLENTI ON POS

PRE-PAY BOPS

BRICK & MORTAR

ORDER SUMMARY

SELF CHECKOUT

KIOSK

ORDER CONFIRMAT-

ION

MY ACCOUNT

ADD CREDIT CARDS

MY ACCOUNT

MY ACCOUNT ADD GIFT

CARDS

MY ACCOUNTM MONEY

DASHBOARD

M/B MONEY OFFERS PLENTI

ORDERHISTORY

CREDIT & DEBITLISTS

PLENTI LANDING

PAGE

DEALS / PROMOTIONS

PLENTI FAQS

SEASONALSALES

ENTER PROMO

CODE IN BAG

PROMO CODE IN

CHECKOUT

EMAIL PROMOS

BIRTHDAY GIFT

PROMOS

COMPLETIONBONUS

REGISTRY

REGISTRY END DATE

COMPLETION BONUS

REGISTRY STAR

REWARDS

FREE GIFTS IN-STORE

(REGISTRY)ONLINE 2016

PROMO CODE IN

CHECKOUT

RETURNS

RETURNS

CREDITED $

M MONEY POINT

CALCULATION IN BAG

BAG

PAYPAL EXPRESS

CHEKOUT IN BAG

APPLE PAY IN APP

GIFT CARDSPURCHASE

ABOUTFAQS

GIFT CARDS

BUYING A GIFT CARD

FOR SOMEONE

payments

loyalty deals & promotions

POS my account

dashboard

registry

order history & returns

bag

gift cards

Wallet Affinity Mapping Part 1 General Themes

MY ORDER HISTORY

FURNITURE & MATTRESS STATUS

MY MACY’S CREDIT CARD

CARDHOLDER BENEFITS

APPLY & LEARN MORE

GIFT CARD BALANCE

My Account Flowchart

MY ORDERS MY MACY’S CREDIT CARD GIFT CARDSMY ACCOUNT

MY PROFILE

MY PREFERENCES

MY ADDRESS BOOK

MY WALLET

MY PLENTI

MY LISTS

HOME

M MONEY

MY WALLET

MY LISTS

MY ORDER HISTORY

MY ACCOUNT DASHBOARD

CUSTOMER SERVICE STORES

my offers & passes

add offer or pass

deals & promotions

my debit & credit cards mMoney Plenti

add a new card

edit or delete card

star passes Plenti offers

my wallet

My Wallet Flowchart

home menu my account

home menu my wallet

MEW

APP

my wallet

DESKTOP

bag

my wallet

add offers manually see all offersselect

auto-provisioned offer from wallet

do you have any offers or saved offers in my wallet??

NOYES

checkout

My Wallet Flowchart Bag Page

My Wallet Flowchart MEW

checkout