• Overview of what Visual Story Telling

• Examples of Visual Story Telling

• What the contest is

– Team Building

– Hotel/Brand Awareness

– Timeframe

– Requirements

– Prize

VISTA VOICE VSN CONTEST AGENDA

Visual Story Telling?

• A visual narrative is a story told primarily through the use of visual media.

• The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio.

• Any kind of a story told visually is a visual narrative.

• Distinguishing characteristics of the visual narrative include:– a persuasive story with a point of view– high quality images, still or moving– subject matter with pressing social, environmental, or spiritual value

Visual Story Telling?

• Good stories are “worth remembering and worth retelling”

• Show the world who you are• Show the world what your hotel has to offer• What is the value to the guest to stay with you? • How will are you going to be captivating?• What is visual appealing to you?

– Colors– Nature– Art work

Visual Story Telling Ideas For Hotels

• Ask your guests to take a photograph or create a video highlighting their favorite part of their stay and uploaded it – “consumer generated context will be so much more

powerful and convincing”(Tnooz) – This simple act is made easier thanks to the camera

and video capabilities of today’s Smartphones and tablets and tools such as Vine.

– Events– Local Concierge– Why are people coming to your town?

Need more help/ ideas onVisual Story Telling?

• http://www.tnooz.com/2012/12/31/how-to/visual-storytelling-a-core-part-of-digital-marketing-for-hotels/

• http://vfmleonardo.com/sites/default/files/The-Hoteliers-Ultimate-Guide-to-Visual-Storytelling-on-Social-Media-in-2013-vfmleonardo2012.pdf

• http://www.socialmediaexaminer.com/tag/visual-storytelling/

• http://vfmleonardo.com/sites/default/files/social-media-checklist.pdf

• http://searchenginewatch.com/article/2238606/Visual-Storytelling-The-Key-Weapon-to-Content-Marketing

And Now it is time for the:

WHO WILL BE INVOLVED IN THE VSN CONTEST?

• Form a team @ your hotel that combines

– Sales leaders

– Service leaders

– Social media superstars

VSN 2013 CONTEST

• Start date 5/6/13 ( you have two weeks to pick a team and devise a plan)

• Weekly results will be announced on Fridays

• Goal is to earn the most points

• Competition will end on Friday August 30

• Visual is more appealing to the eye

• Along with the visual appeal we need to network and communicate with everyone that responds back to us

WHAT WILL BE REQUIREDOF THE TEAM?

Why is the CHOICE CLEAR?

VSN Objective# 1-Your Story

– How is your hotel different?

– How is your staff different?

– Why is the choice clear that you are #1?

– WHAT IS YOUR STORY

• Lets get creative

• Use our tools we have –SOCIAL MEDIA

• Location story, staff story, guest story, make up story, get creative, get involved, and have fun) (HINT: YOU CAN HAVE MULTIPLE STORIES)

Social Networking Sites 5 sites for our stories

• Facebook- Revinate

• Twitter- Revinate

• Foursquare- Revinate

• Pinterest

• Youtube

VSN Objective # 2-Facebook

• Step one- set your post up on Revinate to save time … One post a day is required .

– (facebook and twitter should not have the same campaign running at the same time or you will loose followers retention)

• Step two- what is your story or stories you want to share on Facebook? Start sharing..

– More visual content the better– followers retention

BE CREATIVE!!!!!

VSN Objective # 3 Twitter Campaign

• Step one- set your tweets up on revinate to save time . At least one tweet a day is required– (facebook and twitter should not have the same

campaign running at the same time or you will loose followers retention)

• Step two- what is your story or stories you want to share on Tweets? Start sharing..

• Step 3- you must respond to all people who are talking to you!

BE CREATIVE!!!!!

VSN Objective #4- Video & YouTube

• You will create 1 video per month for the contest (May- August, 4 total videos)

• Video must be posted before the last day of the month to get points

• Video ideas-– Service– Guest’s videos– Local area attractions– Events you host or go to – Your charity events – Your videos must be approved by GM & Regional before

posting on ANY Social Next Work

Introducing Vine &

Shelly from Shreveport!https://vine.co/v/btY7VWaq5Ov

https://vine.co/v/bFPBIr31Vd3

Introducing Book Me Maybe&

Team Ft Lauderdalehttps://www.youtube.com/watch?v=J8dMjb1eEQQ

VSN Objective #4-You Tube

• Create a YouTube channel for your property– Step by step instructions via or link below(or you can

you tube it)– http://sproutsocial.com/insights/2011/07/how-to-

create-youtube-account/– Must be created before your first video goes out

• Be a local concierge• Get referrals • Get creative• Create a mini series

VSN Objective #5-Pinterest

• Continue setting up your visual pin-board to tell your story

• Maintain you pinboard at least once a week

• Promote events, area, etc

VSN Objective #6-Four Square

• Link to revinate before May 6!!!

• Communication with all staff!

• Celebrate the Mayor- every time you get a new one

• Respond to all guest tips left

• Offer Specials

• Get Creative

BONUS: VSN @Mentions /Communications

• Are people talking about you?

• Are people saying awesome things about your staff on these sites?

• Are people saying bad things about your hotel on these sites?

• All comments and mentions need to be responded to

• All shout outs and good referrals are encourage

How will you earn points?

• Revinate- Facebook, Twitter, & Four square are they set up and linked?- Automatic 10 points once all set up

• Facebook- 1 point per post or 2 points for a compelling visual post that tells a story

• Twitter- (Can not be the same as facebook) 1 point per tweet or 2 points for a compelling visual tweet that tells a story

How will you earn points?

• Youtube & Video points- 20 points per video created (you can do more than 4) Points- 5 points for posting on youtube channel

• Pinterest- you will get 1 point for every new follower

• Four Square- you will get 1 point for every new check in2 points if you publicly respond to all tips left by guest5 points every time you celebrate a new mayor

• Creativity- you can earn up to 10 points

• EXTRA BONUS POINTS– Every time you get a guest or client to give you a visual (photo, video) referral must be posted

to one of the sites – 50 points per time– Every time a staff member gets mentioned on one of these sites (good review, kudos,

referrals, etc)- 10 points per time

TOOLS for Free or Low Budget 2 use

• http://pixlr.com/- photo editing

• http://www.sumopaint.com/app/- photo

• http://evernote.com/skitch/- Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster.

• Jing.com– Simple and free, Jing is the

perfect way to enhance your fast-paced online conversations. Create images and videos of what you see on your computer screen, then share them instantly!

• Google + photo editor

• http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

• Instagram –app

• Facebook camera

• Flickr

• Wordle.net

TOOLS for Free or Low Budget 2 use

Shares for Social Medialites

• http://www.onextrapixel.com/category/social-media/

Questions/ Shares

Resources

• http://www.slideshare.net/christiangadams/instabrand-the-rise-of-visual-storytelling-in-a-content-marketing-world

• http://www.scoop.it/t/transmedia-storytelling-arg• http://en.wikipedia.org/wiki/Visual_narrative• http://blog.vfmleonardo.com/technology-storytelling-and-

millennial-travelers-what-hotel-marketers-need-to-know/• http://blog.vfmleonardo.com/marketing-your-hotel-to-

millennial-business-travelers/

– http://en.wikipedia.org/wiki/Visual_narrative

• http://www.tnooz.com/2012/12/31/how-to/visual-storytelling-a-core-part-of-digital-marketing-for-hotels/#J0YqQYOABOMgZh7K.99