vra 2012, visual culture, losing site online

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LOSING SITE ONLINE Renee Meyer Ernst Assistant Professor of Graphic Design St. Ambrose University | [email protected]

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Presented by Renee Meyer Ernst at the Annual Conference of the Visual Resources Association, April 18th - April 21st, 2012, in Albuquerque, New Mexico. Session: THE VISUAL CULTURE OF THE VISUALLY UNCULTURED Marita Sturken, Associate Professor at the Annenberg School of Communication at the University of Southern California and Lisa Cartwright state the following in their book Practices of Looking: An Introduction to Visual Culture: “Over the course of the last two centuries, Western culture has come to be dominated by visual rather than oral or textual media. Even the bastion of the printed word, the newspaper, has turned to images— and color images by the end of the twentieth century— to draw in its readers and add to the meaning of its stories. Images have never been merely illustrations, they carry important content.” We all seem to agree that our culture has moved from oral in tradition to a visual one. Since the digital revolution that introduced the personal computer in the 1980's our interaction with images has increased dramatically. Music videos, video games, computer graphics, computer games, and now social media contribute to increase an emphasis in the visual in our culture. Let's not forget the smart phones, the tablets and the incessant need to be connected and see something. However, it seems that our immersion in a visual culture has left us less prepared to engage in a critical visual discourse. How do we engage in critical discourse of the visual messages we receive? How do we analyze and contextualize these messages? In this session we will define context, content, methods, and examples of how a visual culture indeed shape our beliefs and ideologies. ORGANIZER: Alma Hoffmann, Indiana Purdue Fort Wayne University MODERATOR: Erika Church, University of Utah PRESENTERS: • Alma Hoffmann, Indiana Purdue Fort Wayne University • Brooke Scherer, University of Tampa • Renee Meyer Ernst, St. Ambrose University

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Page 1: VRA 2012, Visual Culture, Losing Site Online

LOSING SITE ONLINE

Renee Meyer ErnstAssistant Professor of Graphic DesignSt. Ambrose University | [email protected]

Page 2: VRA 2012, Visual Culture, Losing Site Online

LOSING SITE ONLINE

Renee Meyer ErnstAssistant Professor of Graphic DesignSt. Ambrose University | [email protected]

The Future of Web Design without Past Designs

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the issue

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the issue

Teaching web design “in the now” is a huge technical, conceptual, and aesthetic challenge in higher ed.

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the issue

Teaching web design “in the now” is a huge technical, conceptual, and aesthetic challenge in higher ed.

How does one prepare students for the future of web design without an archive of the past?

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Then & Now: Facebook

2006 2007 2009

2010 2011 2012

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Then & Now: Facebook

2006 2012

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Then & Now: Yahoo!

1996 2012

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challenges

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challenges

No true history of web design textbook.

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challenges

No true history of web design textbook.

Limited resources relating to the history or evolution of web design, period.

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challenges

No true history of web design textbook.

Limited resources relating to the history or evolution of web design, period.

Images of old websites are found few and far between, and are often pixelated or cropped. Little to no indication of design credits or other site information.

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resourceswith potential

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resourceswith potential

Wayback Machine http://www.archive.org/web/web.php

Communication Arts http://www.commarts.com/annuals

AIGA Design Archives http://designarchives.aiga.org/#/home

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Wayback Machine (beta)

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Communication Arts Interactive Annual

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Communication Arts Interactive Annual

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Communication Arts Interactive Annual

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Communication Arts Interactive Annual

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AIGA Design Archives

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AIGA Design Archives

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AIGA Design Archives

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AIGA Design Archives

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AIGA Design Archives

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what we need

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what we need

Centralized website archiving system.

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what we need

Centralized website archiving system.

Organized, credible, usable.

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what we need

Centralized website archiving system.

Organized, credible, usable.

Increased awareness.

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main challenges

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main challenges

Management

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main challenges

Management

Archiving Methods

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main challenges

Management

Archiving Methods

Copyright

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main challenges

Management

Archiving Methods

Copyright

Cooperation

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Facebook screenshots borrowed from:

Devil’s Workshop: The Tech Community Blog http://devilsworkshop.org/facebook-design-20042011-timeline-screenshots/

Facebook Craze http://facebookcraze.com/tag/old-facebook-designs/

All other screenshots taken by Renee Meyer Ernst from the following websites:

AIGA Design Archives http://designarchives.aiga.org/#/home

Communication Arts Interactive Annual http://www.commarts.com/annuals

Wayback Machine http://www.archive.org/web/web.php

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LOSING SITE ONLINE

Renee Meyer ErnstAssistant Professor of Graphic DesignSt. Ambrose University | [email protected]

The Future of Web Design without Past Designs