vpd book 39 - 4mativ4mativ.dk/wp-content/uploads/2014/11/1118968050-15-1.pdf · taobao: reinventing...

2
1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established Organizations 158 ASSESSMENT OBSERVATION PROTOTYPING TO TESTING FAILED FROM TESTING STARTING POINTS BUSINESS MODEL 7 QUESTIONS COPYRIGHTED MATERIAL

Upload: others

Post on 07-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: VPD book 39 - 4Mativ4mativ.dk/wp-content/uploads/2014/11/1118968050-15-1.pdf · Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282 ASSESSMENT

1. Canvas1.1 Customer Profi le 101.2 Value Map 261.3 fit 40

2. Design2.1 Prototyping Possibilities 742.2 Starting Points 862.3 understanding Customers 1042.4 Making Choices 1202.5 finding the Right Business Model 1422.6 Designing in Established organizations 158

ASSESSMENTOBSERVATION

PROTOTYPING

TOTESTING

FAILED

FROM

TESTING

STARTING POINTS

BUSINESS MODEL

7 QU

ESTION

S

SUCC

ESS

HYPOTHESIS

SUCCESS

HYPOTHESIS

ASSESSMENTOBSERVATION

PROTOTYPING

TOTESTING

FAILED

FROM

TESTING

STARTING POINTS

BUSINESS MODEL

7 QUESTIONS

VPD_book_39.indd 4 9/22/2014 1:05:15 PM

COPYRIG

HTED M

ATERIAL

Page 2: VPD book 39 - 4Mativ4mativ.dk/wp-content/uploads/2014/11/1118968050-15-1.pdf · Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282 ASSESSMENT

3. Test3.1 What to Test 1883.2 Testing Step-by-Step 1963.3 Experiment library 2143.4 Bringing it All Together 238

4. EvolveCreate Alignment 260Measure & Monitor 262improve Relentlessly 264Reinvent Yourself Constantly 266Taobao: Reinventing (E-)Commerce 268

Glossary 276Core Team 278Prereaders 279Bios 280index 282

ASSESSMENTOBSERVATION

PROTOTYPING

TOTESTING

FAILED

FROM

TESTING

STARTING POINTS

BUSINESS MODEL

7 QU

ESTION

S

SUCC

ESS

HYPOTHESIS

SUCCESS

HYPOTHESIS

ASSESSMENTOBSERVATION

PROTOTYPING

TOTESTING

FAILED

FROM

TESTING

STARTING POINTS

BUSINESS MODEL

7 QUESTIONS

VPD_book_39.indd 5 9/22/2014 1:05:41 PM