volusion for soap guild members: start a successful online business

Confidential and Proprietary Information

Volusion for Soap Guild Members:Start a Successful Online Business


Confidential and Proprietary Information 2

Volusion for Soap Guild MembersStart a Successful Online Business

Continue the conversation @Volusion with #Sell4xMore



Your Host and Ecommerce GuruMatt Winn, Sr. Marketing Communications Manager




Topics We’ll Cover Today

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Why Your Business Should Sell Online & How to Get Started

Basic Training: Building an Online Store

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2

Creating an Experience with Website Design and Branding3

4 How to Accept Payments Online

5 The Importance of Online Marketing and Social Commerce




Why Ecommerce and Basic Training



Basic Training

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Why Should You Sell Online?• Ecommerce is a rapidly growing industry

• More than 1 in 4 global consumers made their most recent purchase online (Marketingcharts.com )

• Cheaper and less risky than a brick and mortar store• You can manage your store from anywhere

• Online stores can reach customers 24/7 and worldwide• Marketing and design costs are low compared to traditional advertising



Basic Training

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Getting Started in Ecommerce

1) Build your ecommerce site

2) Select a domain name

3) Pick a payment option

4) Protect your store




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1) Build your ecommerce site• Create categories and upload products• Move on to information pages to complete the site• Consider design and branding every step of the way

2) Select a domain name• Pick a name that is short and easy to remember• Find a web address that is descriptive of your business• Decide between .com, .net, or .biz




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3) Determine how you’ll get paid• Use PayPal at a minimum• Consider looking into accepting payments directly• Research and apply for credit card processing

4) Protect your store• Purchase an SSL certificate• Learn the signs of fraudulent orders• Achieve PCI compliance or certification




Creating an Experience with Design and Branding

Exercise 1: Ecommerce Design & UX

Q: Why is site design so important?A: CREDIBILITY

68% a

of US online shoppers agree that they will distrust a site that has an unprofessional appearance

75% a

of web users make judgments on the credibility of a company based on its site design


Make Your Homepage Count

11Continue the conversation @Volusion with #Sell4xMore


Branded

Clear CTA


Search

Good use of real estate

Clear CTAs

Social CTAs

Highlighted discounts


Sell with your product pages

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Beautiful product photography

Social sharing


Breadcrumbs

Customer Reviews

Effective product description

Prominent CTA


Ideal product description

• Benefit-oriented• Well-written• Easily digestible• SEO friendly• Speaks to

customers

Yet another upsell and/or

cross-sell



2014 Ecommerce Predictions

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Multi-channel selling: What to do?

• Figure out what channels make the most sense to you.

• Marketplaces? Shopping engines? eBay?

• Look at the competition• Delegate time accordingly

• Ensure brand consistency across all points

• Tone, design, word choice• Try to establish brand loyalty, gather

contact information

• Work toward personalization

Exercise 2: Marketing your storeQ: Why is marketing especially important for ecommerce?A: CLUTTER

130,859,083

2.4 Billion

Registered domains in the US alone

Internet users around the world


Different Types of Online Marketing

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It’s all about finding the right mix: • Search Engine Optimization (SEO)

• Pay per click advertising (PPC)

• Social Media Marketing

• Email Marketing



2014 Ecommerce Predictions

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Mobile commerce dominates the conversation

• Mobile has earned its seat at the table, now hogging the gravy

• Consumers have increased comfort in making purchases directly from smartphones and tablet devices

• Rising concerns in mobile security

• Mobile payments start to grow in options

• New device to impact the market?

Exercise 4: Expanding through social commerce

Q: Why is social commerce important?A: REACH


Grow your social presence

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Know why people follow your brand

1. To receive discounts and promotions

2. To show others they like your brand

3. To receive access to exclusive information

4. To get updates and news about the company



Top 6 Pieces of Humble Advice

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1. Be patient and work steadily

2. Don’t overcommit yourself

3. Focus on one area at a time

4. Create smaller, actionable goals

5. Sales won’t happen overnight

6. Focus on your product and your customers



Ready to Get Started?

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Soap Guild members receive exclusive Volusion discounts!


• 25% off monthly plans – use promo SOAP-25off

• 20% off SSL certifications – use promo SOAP-SSL

• 20% off select Premium Templates

Click here for more information or to begin a Free Trial

Have questions? Call us at 1.800.646.3517 x717 or email

[email protected].

Don’t forget to mention that you’re a Soap Guild member to take

advantage of your discounted rates!

http://ecommerce-templates.volusion.com/

http://www.volusion.com/lp/promo/soap_guild/v2

mailto:[email protected]


Want more? Of course you do!

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@volusion with #Sell4xMore

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Thank You!


volusion for soap guild members: start a successful online business

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