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This is a digital strategy for Volkswagen Think Blue campaign w.r.t to India .. By Sarthak +918447332208

TRANSCRIPT

Page 1: Volkswagen digital
Page 2: Volkswagen digital

Less environmental burden produced by each vehicle

Volkswagen’s corporate objective :- Ecological sustainability

25%

Aim to offer cars with the best CO2 balance

Rewarding sustainable work

Page 3: Volkswagen digital

The task ahead

To create a campaign to promoteVolkswagen’s new corporate objective

Page 4: Volkswagen digital

Our tool

Various innovative avenues offered by Digital Media

Page 5: Volkswagen digital

Our Thought

‘Responsible Driving’

In a country where .. Road accidents kill 17 lives per hour

Page 6: Volkswagen digital
Page 7: Volkswagen digital

Tactical Campaign

PetrolAt50perLitre

Feeds communicating how ‘Responsible Driving’ can combat increasing fuel prices

To be scheduled around price hikes

Page 8: Volkswagen digital
Page 9: Volkswagen digital

Mumbai Delhi Chennai Kolkata

Choose your track

Page 10: Volkswagen digital

Speedometer

Warning High Speed!

Time remaining : OO:21

You

Last 10 minutes … checkpoint !!!

Fuel full…

Page 11: Volkswagen digital
Page 12: Volkswagen digital
Page 13: Volkswagen digital

The blue city of India

Page 14: Volkswagen digital

Volkswagen Think Blue Idea’s

In collaboration with The Energy & Resources Institute

Platform to submit newer ideas to preserve nature

Opportunity to win funds from Volkswagen

Page 15: Volkswagen digital

THANK YOU