volkswagen digital
DESCRIPTION
This is a digital strategy for Volkswagen Think Blue campaign w.r.t to India .. By Sarthak +918447332208TRANSCRIPT
Less environmental burden produced by each vehicle
Volkswagen’s corporate objective :- Ecological sustainability
25%
Aim to offer cars with the best CO2 balance
Rewarding sustainable work
The task ahead
To create a campaign to promoteVolkswagen’s new corporate objective
Our tool
Various innovative avenues offered by Digital Media
Our Thought
‘Responsible Driving’
In a country where .. Road accidents kill 17 lives per hour
Tactical Campaign
PetrolAt50perLitre
Feeds communicating how ‘Responsible Driving’ can combat increasing fuel prices
To be scheduled around price hikes
Mumbai Delhi Chennai Kolkata
Choose your track
Speedometer
Warning High Speed!
Time remaining : OO:21
You
Last 10 minutes … checkpoint !!!
Fuel full…
The blue city of India
Volkswagen Think Blue Idea’s
In collaboration with The Energy & Resources Institute
Platform to submit newer ideas to preserve nature
Opportunity to win funds from Volkswagen
THANK YOU