voice 2.0 talk at barcampdublin april 07
DESCRIPTION
Background on "voice 2.0" apps - talk given at BarCampDublinTRANSCRIPT
© Rococo Software 2006
Overview
• Background on Rococo• Telecom Industry Dynamics
– The commoditisation of Voice– Pressure for new services
• Web 2.0– Overview and Examples– Characteristics
• Telecom meets Web 2.0 - “Voice 2.0”– Some application examples
• Conclusions
© Rococo Software 2006
About Rococo
MobileFrontierValue-add voice servicesVariety of routes-to-market (via Operator, Direct)Mysay.com - social telephony service
Product Range
Voice 2.0Voice-centric (not data)Opportunity: Where the Web meets the Phone SystemBearer Agnostic: VoIP, PSTN, Mobile, etc.Add value to social networks (small s, small n)
Focus
IT Background - IONA TechnologiesSignificant experience in Enterprise Integration, Middleware (CORBA, J2EE), DistributedSystems, Web Services2000-2005: Bluetooth Middleware and JSR82Leading vendor of Java/Bluetooth Technology worldwideShipped on 100M+ phones since Q405 (Motorola, SonyEricsson)
Background
January 2000Founded
© Rococo Software 2006
Telecom Industry Dynamics
• Market Disruption• Voip/Broadband/Cable/Wifi/Wimax• Operator as a wholesaler/bitpipe
• Voice becoming a commodity• Skype/Ebay• Vonage• And lots of others…..
• Open APIs• (SIP, Jingle, Parlay and ParlayX)
• Walled gardens coming down• (3rd party VAS)
• Pressure– Add “services” to show
value beyond voice andconnectivity
• Faster, better,continuously
• Internet model– Data is part of the picture
• But - >80% datarevenues typically SMS
Could some of the momentum around newinternet services help operators accelerate
their plans for value-add services?
© Rococo Software 2006
What is Web 2.0?
• Next generation of “hot” internet companies?• Over-hyped, money-losing startups?• A new bubble?
• All of the above?
• Easiest way is to look at some - so let’s look at someexamples
© Rococo Software 2006
mySpace, Bebo, Facebook
• Social networks• It’s communication, and
exhibitionism• It’s all about me, my friends• Huge traffic (communication,
pageviews, search)– 100M users of mySpace
• Potentially huge value– mySpace acquired for
US$580M by News Corp• Users spending hours per
day on these sites– = hours they’re not
consuming other media
© Rococo Software 2006
Del.icio.us
• Store and share yourfavourite links on the web
• “tagging”• Power of community to
amplify e.g search• Now part of Yahoo
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Flickr
• Share photos on the web• Unique link per photo• Innovation:
– Leave the photos open– Embed photo in other
sites• Also: Tagging• Now part of Yahoo
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Tagging
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YouTube
• Broadcast yourself• From nowhere to
powerhouse in 18months
• Video, tagging,“Channels”, etc
• Currently not ownedby Yahoo :-)
• Now owned byGoogle :-)
© Rococo Software 2006
• “Grandaddy of them all”• Pagerank harnessed the
power of links betweensites to determine searchrelevance
• Aggressively building outnew services– Office– Comms
• Major Deal with mySpacefor Ads– $1Bn value?
• Doubleclick
© Rococo Software 2006
Some common Web 2.0characteristics*
Bittorrent scales as more share the network;Skype scales using user cpu; digg gets moreaccurate as more users rate stories
Network effects - themore people use theservice, the better itgets
Tags power delicious, flickr, youtube; linkspower google search
Tagging and thewisdom of crowds
No release schedules - just a slightlyimproved service, every day or every week
Continuous Beta
flickr let users embed a photo anywhere,google maps lets third parties build on top
Remixabledatasources andmashups
Flickr, YouTube, Delicious, mySpace, eBayand Amazon all enable their users to createcontent
User GeneratedContent
Designed to encourage users to take part, toshare, to customise, to connect
Architecture ofParticipation
* Shamelessly stolen from Tim O Reilly
© Rococo Software 2006
Viral Customer Acquisition
• For certain services, the cost of acquiring customers dropping• YouTube (1 year old, 35million videos watched per day)• Bebo estd. July 2005, 2.3m now registered users
© Rococo Software 2006
What do we mean by Voice 2.0?
• Voice centric telephony services that– Work with IP and non-IP phone systems– Harness the internet for some or all of those Web 2.0
characteristics– Integrate web functionality with the phone system to deliver
new services
• Some examples
© Rococo Software 2006
Jajah
• Web Activated telephony• Skype - “for the rest of us”
– No download– No headset– No nuttin’
• Enter two numbers and click thegreen button– Your phone will ring– Then the other phone rings– Then you talk
• Free jajah to jajah calls recentlyannounced
• Freemium model– Small % paying for premium
services funds the service
© Rococo Software 2006
Jangl
• Privacyservice
• Get a janglnumber
• You controlwho callsthat number
• Your realnumberneverrevealed
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Chinswing
• Online conversations• Like fora - but using
your voice• Discussion groups
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SayNow
• Targeted at MusicIndustry initially
• Artists phone inupates, thoughts,status
• Fans phone in“shoutouts”,comments,requests
• Now exapndingbeyond music
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Snapvine
• Voiceplayerfor your blogor socialnetwork page
• People leaveyou voicecomments
• Used inpersonals
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evoca
• Also recording usingyour phone
• Also post to blog,website, etc
• Send messages to agroup, or your friends
• Pitched as “podcastlike”
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Pheeder
• Phone-casting• Call the number, leave a
message, it appears on thesite, and people can hear it
• People can subscribe• Profiles, pictures foster
social network dynamics
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Pinger
• Voice messages tofriends
• Dial, talk, and theservice sends yourmessage to some pre-defined groups
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And of course…….mysay
© Rococo Software 2006
Voice 2.0 characteristics
Calls are for messaging, to friends, to groups, tostrangers
Calls are for talking,SMS is formessaging
Calls may live a long time, on web pages, archives,downloads
Calls happen, thenthey’re over
Services launched globallyServices launchedgeographically
Calls are private, subscriber only, moderated,podcasted, or anonymous
Most calls are private
Calls are 1-1, 1-many, many-manyMost Calls are 1-1
People phone web pages, applications phone people;people subscribe to other people’s phonecasts
People phone people
New wayOld way
© Rococo Software 2006
How do they do it?
Many of theVoice 2.0
services arebuilt on asterisk
Many partner with acommunicationserver provider -
giving the connectivityto the phone network
SIP is quiteoften the
protocol to talkto the CSP
© Rococo Software 2006
Lessons so far
• Phone System fun– Caller ID– Tariffs– SMS (time, directionality, shortcodes)
• RoR– Great– Fast, iterative, rapid “what ifs” in hours not days/weeks
• Asterisk and SIP– Asterisk very flexible– Learning curve– SIP providers plentiful
© Rococo Software 2006
• Voice tends towards being free, on all networks– Value Add services will determine value and drive revenue
• Operators can benefit from Web 2.0 momentum– Innovation now rapidly creating services “from the web side”
• We now see roughly one per week• Telecom industry = 1 per year :-)
– Partnering can accelerate adoption (Helio/mySpace)– You may wait to acquire
• Then it may be too late
• SOA and IMS help ease operator integration– SIP, Parlay-X– Open APIs Open APIs Open APIs
Summary