DIGITAL STRATEGY

By: Amber Lewis

TARGET AUDIENCE

v Loyal vogue readers/subscribers/customers

v  prospective Vogue readers/subscribers/customers

PROJECT VOGUE

v A movement that reminds people what Vogue is

about and gets them excited about the brand and

ultimately increases readership and loyalty.

SOCIAL MEDIA

v Vogue already has a social media platform on Facebook and

Twitter. Vogue should use Instagram to expand its online community

base.

MOBILE APP

v An on-the-go way to stay updated with Vogue, subscribe to the

magazine, read your subscription, give feedback, enter contests and

more.

INTERNET MARKETING

v Google ad words

v  Sense of community

v Contests

v Giveaways

v Builds relationship with readers

v Used as an assessment tool

THE EVENT

v  Project Vogue is a high fashion weekend long event that will

showcase Vogue as a brand and how it has grown as a company over

the years.

BUDGET

v Nextpoint social media management $180 for 6 months

v Ad words: $48,000 for 6 months

v Digital agencies: 250/hr; around 90,000 with 15 hrs/wk for 6

months

v Total: minimum of : $138, 180

*Not including cost of event.

KPI

v  Internet marketing assessment results

v  know that the campaign is a success when we have sold out our

weekend event as well as increased readership by at least 40%

PROJECT

v The goal of the movement is to increase subscriptions and loyalty.

The goal will be achieved by hosting the high fashion event promoted

by different social media platforms, internet marketing, mobile app

use, and contests and giveaways.