Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 1

Presentation by:

•ARUDHATI SINHA•MEENAKSHI VERMA•VIVASWAN KHANNA•SIDDHARTH DIXIT•SARITA KUMARI•VISHVJEET VYAS

The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.“

WFA/ISA - Global Advertiser Conference

3Mumbai, March 5, 2008

• cvc

Make the most of now

Vodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.

• Vodafone in INDIA came with acquiring Hutchison essar limited.• Vodafone was launched officially on

21st September 2007.• Than on hutch was rebranded as

vodafone

Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 5

…..and we have made a commitment to customersthrough our new Customer Promise

Our Promise to you

We value your time more than anyone else. That’s why,

wherever you see Vodafone, you can expect:

• A network you can rely on when you need it

• Expert, friendly help and advice – you only have to ask once

• When you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are paying

• New and inspiring solutions to help you make the most of your time

Our brand is built on a foundation of a number of strategic components, with the

Marketing Framework at their heart

MARKETING FRAMEWORK

BRANDED CUSTOMEREXPERIENCE

BRANDCOMMUNICATIONS BRAND

VALUES & ENGAGEMENT

OUR VISIONTo enrich our customers’ lives

through unique power of mobile communication.

OUR PASSION• 1. FOR CUSTOMERS: In anticipation of their customers’ trust Vodafone understands their needs

& delights thems with its services. • 2. FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally

successful.

• 3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the

BEST.

• 4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through

their services & its impacts.

BUSINESS STRATEGIES.

Products

• Prepaid Cellphone connection• Prepaid recharge card• Top - ups• Vodafone Postpaid• Calling Cards• Vodafone PCO• Vodafone Handyphone

Service Section

• Tunes & Downloads• Entertainment • Sports• Devotional• News & updates• Astrology

Service Section contd.

• Finance• Travel• Mail, messaging & more• Dial in services• Bill info• Miscellaneous

FINANCIAL RESULTSCOUNTRY NETWORK OWNERSHIP MARKET

SHARERANK

INDIA (V) HUTCH 52% 22.93% 3/9

AUSTRALIA VODAFONE 100% 16.8% 3/4

N.ZEALAND (V)BELL--SOUTH

100% 52.3% 1/2

ITALY (V)OMNITEL 76.86% 31.1% 2/4

TURKEY (V)TELSIM 100% 26% 2/3

YEAR TURNOVER (MILLION POUNDS)

2005 34073

2006 29350

2007 31104

2008 35478

MARKET COMPETITORS IN INDIA

• AIRTEL• BHARTI• RELIANCE• BSNL

• UNIVERSAL COMPETITORS

• ORANGE• T-MOBILE INTERNATIONAL• TELEFONICA02EUROPE

DETAILS ABOUT HUTCHISON ESSAR

Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.

ACQUISITION DETAILS

Enterprise value of Hutchison Essar is $18.8 billion Value of 67% stake in Hutch Essar - $11.1 billion Vodafone is selling 5.6% stake in Bharti for $1.6 billion Vodafone will retain 4.4% in Bharti as pure financial investment Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005 Vodafone and Bharti to share infrastructure Hutch has 23.3 million subscribers as of Dec 31, 2006 Vodafone is targeting a 20-25 per cent market share by 2012 The mobile market is expected to grow at 40% CAGR till 2012

WHY HUTCH

• Accelerates Vodafone’s move to a controlling position in a leading operator in the attractive and fast growing Indian mobile market

• Hutch Essar delivers a strong existing platform in India• Driving additional value in Hutch Essar• Increases Vodafone’s exposure to high growth emerging

markets

CONCLUSION

• Taken steps to make a positive difference, by supporting recycling campaigns

• Win-win-win situation for shareholders, employees & the environment

• Improved relationships between stakeholders & has helped to ensure future growth

THANKYOU