vmworld 2013: tech preview: business management for cloud
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VMworld 2013 Chandra Prathuri, VMware Matthew Ritchart, Health Management Associates Taka Uenishi, VMware Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshareTRANSCRIPT
Tech Preview: Business Management for Cloud
Chandra Prathuri, VMware
Matthew Ritchart, Health Management Associates
Taka Uenishi, VMware
VCM4885
#VCM4885
2
What is the Cost of Cloud? Cost of VM?
Getting Permission from Scott Adams …
3
What’s Changing: Rise of “Shadow IT”
IaaS
PaaS SaaS
* Source: Gartner, November 2011: “By 2015, 35% of enterprise IT expenditures
for most organizations will be managed outside the IT department's budget."
4
My Challenges as Manager of Cloud Infra
2. Transition to Self Service Hybrid Cloud
1. Offer Competitive IT Infra Services in Hybrid Cloud
3. Manage Costs in Self-Service Cloud
5
About HMA
6
Enabling America’s Best Local Health Care
3
Enabling America’s Best Local Health Care
7
Company Growth and Performance
$4,279 $4,536
$5,092
$5,804
$6,753
2008 2009 2010 2011 2012
Net Revenue(1)
(millions)
(1) Net Revenue is prior to bad debt expense
(2) Adjusted EBITDA is defined as consolidated net income before discontinued operations, net gains (losses) on sales of assets, net interest and other
income, interest expense, income taxes and depreciation and amortization. Adjusted EBITDA margin is defined as Adjusted EBITDA divided by net revenue.
Adjusted EBITDA is not a measure determined in accordance with generally accepted accounting principles in the United States, commonly known as GAAP.
Nevertheless, Health Management believes that providing non-GAAP information such as Adjusted EBITDA is important for investors and the readers of Health
Management’s consolidated financial statements as it is commonly used as an analytical indicator within the healthcare industry and Health Management’s
debt facilities contain covenants that use Adjusted EBITDA in their calculations. Because Adjusted EBITDA is a non-GAAP measure and is thus susceptible to
varying calculations, Adjusted EBITDA, as presented, may not be directly comparable to other similarly titled measures used by other companies.
$622 $678
$733
$826
$963
2008 2009 2010 2011 2012
Adjusted EBITDA(2)
(millions)
9
Company Growth and Performance
8
My Challenges as Manager of Cloud Infra
2. Transition to Self Service Hybrid Cloud
1. Offer Competitive IT Infra Services in Hybrid Cloud
3. Manage Costs in Self-Service Cloud
9
Today – I am an XLS Jockey!
Creating Manual
Rate Cards
0
5,000
10,000
15,000
20,000
25,000
30,000
1 2 3 4 5
Am
ou
nt
Year
Sample Impact on Expenditure Physical
Virtual
Cost Analysis Charts
10 10
Took me 15 min to get this Output!
With VMware – I can get costs in 15 min!
11 11
Automatic Rate Card Generation
With VMware – I can get costs in 15 min!
12
The Other Thing That is Changing: Customers Want Choice
13
Today, Very Complex to Compare Services
14
Today, Very Complex to Compare Services
15
With VMW – Out of Box Analysis, Comparison
16 16
With VMW – Out of Box Analysis, Comparison
17
With VMW – Out of Box Analysis, Comparison
18
My Challenges as Manager of Cloud Infra
2. Transition to Self Service Hybrid Cloud
1. Offer Competitive IT Infra Services in Hybrid Cloud
3. Manage Costs in Self-Service Cloud
19
Today – How Do I Map This Data to Business Data
• Who is Using What
Resources?
• How do I Price Self
Service Blueprints?
• How do I plan Costs,
Budgets?
20
With VMW – Out of Box Organized by App, BU
21
With VMW – Out of Box Organized by App, BU
22
My Challenges as Manager of Cloud Infra
2. Transition to Self Service Hybrid Cloud
1. Offer Competitive IT Infra Services in Hybrid Cloud
3. Manage Costs in Self-Service Cloud
23
Today – Variable Bills from Cloud Providers
24
Today – Variable Bills from Cloud Providers
25
With VMW – One Place for All Cloud Costs
26
All Cloud Costs – Organized by BU, App
27 27
With VMW – IT becomes Broker of Cloud Services
Know Your Costs
Total Cost of
Cloud
Loaded Unit
Costs of CPU,
MEM, Storage
Opportunities to
Optimize
Give Choice to Consumers
What If analysis
– Private and
Public Cloud
Compare Costs
& Services
Show Cost and
Usage to
Consumers
Transparency to Business
Showback Cost
& Usage
Manage CapEx,
OpEx Budgets
Broker Services
to Business
28
VMware Business Management for Cloud -
Demo
29
VMware Cloud Business Solutions
Head of Infrastructure
Cloud Director
Cloud Architect
Cloud/VI Admin
CIO
IT CFO/Controller
Business
Management for
Cloud
IT Financial
Management
Service Quality
Management
Capabilities Challenges Leaders
Compare
30
Impact to IT Infrastructure
In Conclusion…
Environmental Changes
Operational Challenges
It’s vital that you gain control over “demand” of Cloud infrastructure resources
Inevitable trend What if you do nothing? Are you ready?
Come to our Booth and check out the Beta!
31 Confidential
Other VMware Activities Related to This Session
HOL:
HOL-SDC-1311
VMware IT Business Management
Group Discussions:
VCM1001-GD
IT Business Management with Chandra Prathuri
Related Breakout Session:
OPT4732 Leveraging IT Financial Transparency to Drive Transformation
Moscone West, Room 2011, Tuesday 27-Aug 4:00 PM
VCM4885
THANK YOU
Tech Preview: Business Management for Cloud
Chandra Prathuri, VMware
Matthew Ritchart, Health Management Associates
Taka Uenishi, VMware
VCM4885
#VCM4885