visuals change the conversation

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VISUALS…change the Conversation

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Post on 23-Dec-2014

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Presentations & Public Speaking


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DESCRIPTION

Visual branding is so important. It portrays your identity to your audience and helps them understand what you’re all about. Even for an internal presentation, the design of your visuals can convey a sense of teamwork and common purpose. As you’re making decisions about logos, colors, fonts, tag lines, artwork and graphic theme, remember that IT’S ALL ABOUT THE MESSAGE. While the design of your visual tools should reflect who you are or the theme of the event, it should most importantly support your message, not overpower it.

TRANSCRIPT

Page 1: Visuals Change the Conversation

VISUALS…change the

Conversation

Page 2: Visuals Change the Conversation

Support your message with the right presentation materials.

Page 3: Visuals Change the Conversation

Use Glance & GrabTM strategy.

Page 4: Visuals Change the Conversation

A clean white background.

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Bold type.

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Logos appearing only at the beginning & end of the presentation.

Page 7: Visuals Change the Conversation

This philosophy inspired the design of a visual template that allows for audience customization…and

Page 8: Visuals Change the Conversation

Provides the freedom to deliver a strong, clear message.

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Lifestyle company, retail franchise or a technology firm, the audience immediately “get’s it”.See for yourself the before & after…

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Before & After

Original Revised

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Customized for the…

Retail, life-style industry

Page 12: Visuals Change the Conversation

Before & After

Original Revised

Page 13: Visuals Change the Conversation

Customized for the…

Retail, life-style industry Technology industry (software & consulting)

Page 14: Visuals Change the Conversation

Before & After

Original Revised

Page 15: Visuals Change the Conversation

Customized for the…

Retail, life-style industry Technology industry (retail point-of-sale solutions)

Page 16: Visuals Change the Conversation

Before & After

Original Revised

Page 17: Visuals Change the Conversation

Customized for the…

Retail, life-style industry Retail, Convenience Store Industry

Page 18: Visuals Change the Conversation

Before & After

Original Revised

Page 19: Visuals Change the Conversation

Customized for the…

Retail, life-style industry Technology industry(software & consulting)

Page 20: Visuals Change the Conversation

Before & After

Original Revised

Page 21: Visuals Change the Conversation

Customized for the…

Technology industry(software & consulting)

Non-profit

Page 22: Visuals Change the Conversation

Before & After

Original Revised

Page 23: Visuals Change the Conversation

Customized for the…

Retail, life-style industry Technology industry(retail point-of-sale solutions)

Page 24: Visuals Change the Conversation

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