Presented by:Tiffany Farrant-Gonzalez,

Information Design Director

Visual Storytelling with Data

Humans are Visual Creatures

Every Datasethas a Story to Tell

78%

123

ABC

The Rise of Data Journalism

Infographic =

Medium

Information

0 0 1 0 0 1 1 0 1 0 1 0 1 1 0 0 1 1 1

Data

Graphic

Audience +Purpose Organisation

Visual ApproachNarrative

Core Components

ValuableSnackable

Educational

Beautiful

Optimized

Timely

Entertaining

Have Integrity

CASE STUDY 1: Amex OPEN

CASE STUDY 2: Samsung Smartwal l

CASE STUDY 3: E loqua s Blog Tree

CASE STUDY 4: Google Politics

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@JESS3JESS3.com