VISUAL STORYTELLING part I

PLOT Your Presentation

?Prospective clients & professional colleaguesare no different.

Everybody lovesa good story...

How can you apply tried & true storytelling techniques to create truly engaging presentations that make meaningful connections with your audience

Firstlet’s address the

800lbSMOKE

Whatprogramshould

we use?

WHO CARES!

GOOD PRESENTATIONS are software-agnostic!

Once

Upon a

Time...

So what makes a good story...GOOD?

PLOTElements of

Th

ere

are

Welearned

about thisin school 5

IntroductionRising Action

Falling ActionResolution

Climax

Get Your Story StraightUse the 5 Elements of PLOT to

In Part II of the series, we’ll discuss how to bring your story to life through the use of

visuals that support your talking points and keep your audience entertained and engaged.

Source:

The Plot Has Five Elements in a Story. Created by English_girl. http://quizlet.com/96068/the-plot-has-five-elements-in-a-story-flash-cards/

Created by Ivan Ruiz @IvanRuizDesignPresentation Specialist @OCHWW

CLIMAX

RISINGACTION

How thisappliesto you

INTRO RESOLUTIONFALLINGACTION

The characters and the setting are introduced

Foreshadowing, good or bad, sets the tone for what

you are aboutto see

The conflictis revealed

We learn what makes our

characters tick

Conflict resolution

begins

Conflict is resolved

Outcome of your story is revealed

The high point

The turning point in the story

Introduce yourself and the

main ideas of your discussion

Foreshadow some of what

they are about to see

Build anticipation

Set up the conflicts, ie:

Challenges in the landscape

Undefinedopportunities

Present case studies and insights that hint at how

you’ll solve the conflict

This is how it all comes together

Show:

Creative

Tactics

Demos

Find ways to illustrate how

you have solved similar problems, and how you will solve these

Describe ways to measure/validate the success of

your strategy, product, or

big idea

Include testimonials and

metrics, and articulate your qualifications

This is:

Your strategy

Your product

Your big idea

This is the game changer that will affect

the outcome for your audience.

Explain the benefits

Sell it!