Visual MarketingPhoto Album

It’s All About the Images

@SocialMichelleRMichelle Stinson

Ross

• Principal Social Media Consultant Firestarter Social Media• News writer for Search Engine

Journal• Co-host of #SocialChat

“Images have the ability to connect people from all backgrounds, languages

and cultures.”Instagram Co-founder, Kevin Systrom

@SocialMichelleR

@SocialMichelleR

• Pinterest is now the 3rd most popular social network. The site cements the importance of using high-quality, shareable images in web content.

• Facebook continues to move to rich media presentation with timeline and recent news feed redesign.

• The Billion Dollar acquisition of Instagram is another sign of image obsession.

@SocialMichelleR

Virtual Dream Board

Mobile Photo Sharing

@SocialMichelleR

Are You Where Your Customers Are?

With the current user growth rates of both Pinterest and Instagram, you can be certain that a significant portion of your target market is actively involved in these sites.

Are You?

@SocialMichelleR

• 48 Million Registered Users

• $100,000 annual household income

• Average age 25-40

• #1 Content category - FOOD

Pinterest Users

@SocialMichelleR

• Pinterest pins with prices get 36% MORE likes than those without

• 69% of online consumers found an item they’ve bought or wanted to buy on Pinterest vs 40% on Facebook

• 43% of Pinterest users prefer to associate with brands/retailers vs 24% of Facebook users

@SocialMichelleR

Visit Savannah

Glamour Mag

Premier Jewelers

@SocialMichelleR

• Verified Website

• Buttons and Widgets

• Analytics

• Best Practices & Examples

• Guides & Documentation

• Case Studies

Pinterest for Business

@SocialMichelleR

• Put pinners first

• Curate your collection

• Show what inspires you

• Be authentic

• Share your pins

Pintastic Tips

@SocialMichelleR

• As of March 2013 100 Million active users every month

• Each day on Facebook 300 million photos are uploaded

• Instagram gains one new user every second

• One billion photos have been taken with the app

• There are roughly 58 photos uploaded each second

Instagram Users

@SocialMichelleR

Stunning Examples of

Businesses on Instagram

@SocialMichelleR

@SocialMichelleR

@SocialMichelleR

@SocialMichelleRMichelle Stinson

Ross

• MStinsonRoss@firestartersocial.com• @SEJournal• #SocialChat Mondays at 9PM

Eastern