visual literacy: graphics tell the story 2014

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“Know your audience; wear your guests' shoes, that is, don't forget the human factor. Create a ‘wienie.’ That was Walt Disney's somewhat inelegant term for what we might call a visual magnet. Communicate with visual literacy, create turn-on’s, avoid contradictions, build themes and tell stories.” WHAT’S VISUAL LITERACY? Marty Sklar, former president of Disney’s Imagineering Division

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Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message is designed with at least the main purpose of being remembered. Adding graphic elements to a promotional campaign is more memorable than simply printing logos on products. Learn to use themed graphics to focus on the marketing objective.

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Page 1: Visual Literacy: Graphics Tell The Story 2014

“Know your audience; wear your guests' shoes, that is, don't forget the human factor. Create a ‘wienie.’ That was Walt Disney's somewhat inelegant term for what we might call a visual magnet. Communicate with visual literacy, create turn-on’s, avoid contradictions, build themes and tell stories.”

WHAT’S VISUAL LITERACY?

Marty Sklar, former president ofDisney’s Imagineering Division

Page 2: Visual Literacy: Graphics Tell The Story 2014

Printing Logos on Products(aka Logos-on-Stuff)

IS NOTVisual Literacy

Page 3: Visual Literacy: Graphics Tell The Story 2014

THIS IS A LOGO

Page 4: Visual Literacy: Graphics Tell The Story 2014

THIS IS VISUAL LITERACY

Page 5: Visual Literacy: Graphics Tell The Story 2014

ANOTHER POPULAR LOGO

Page 6: Visual Literacy: Graphics Tell The Story 2014

TELLING THE RIGHT STORY…

TO THE RIGHT AUDIENCE

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