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  • October 1999

    Membership Contact s ....................................................... 2

    Chapter Cha t ...................................................................... 2

    October Meeting Previe w .................................................. 3

    Publication Informatio n .................................................... 3

    About ST C ......................................................................... 4

    Jobline Informatio n ........................................................... 5

    Membership New s ............................................................. 5

    Education Repor t .............................................................. 7

    Public Relations New s .................................................... 10

    Editor's Corne r ................................................................ 11

    The Unfair Advantag e ....................................................... 4

    Book Revie w ..................................................................... 6

    Just Ask Sand i ................................................................. 8

    Creatin g Your Career Path ............................................... 9

    Upcoming Regional Event s ........................................ 8-11

    Current Event s ................................................................ 10

    STC Indexing SI G........................................................... 11

    Calenda r .......................................................................... 12

    Columns Features

    Visual Language: Global Communication for the 21st Century, Author Robert Horn

    Orange County Chapter

    As part of our OCSTC Holiday Package-Part 1 series, plan on attending our November chapter meeting to hear our very special guest speaker, Robert Horn, on November 10, at the Doubletree Hotel. Why? Because Robert Horn, the originator of Information Mapping® will be with us to discuss his new book, Visual Language: Global Communication for the 21st Century.

    An entirely new language is emerging around the globe, a language that tightly combines works and visual elements. It’s been creeping into our magazines, newspapers, textbooks, presentations and other technical and business communications. And now it has reached critical mass. Your kids have already learned much of it. It’s global. It’s nothing less that a new international auxiliary language, one that we will use in addition to our native languages especially to handle the complex communication about technology and organizations that we are all faced with today. It has developed a syntax and semantics

    and is composed of vocabularies as diverse as diagramming and cartooning.

    In the next decade it will be vital to communicators, educators, or managers to understand and use this new language. So says Robert Horn, speaker, author, scholar and CEO, in his new book, Visual Language: Global Communication for the 21st Century. Horn’s presentation will be based on the book, and will give us new insight into the problems and oppor- tunities to communicate through the Web, where visual language has become widely used and misused. Horn’s talk is farsighted, profound, funny, and opinionated. Horn’s speech literally presents a picture of what is ahead in communication and education.

    Meet Robert Horn and enter the free raffle to win an autographed copy of his latest book. Visit our website at: stc.org/region8/occ/www.ocstc.htm for more information. Tickets for members are $25 and for non-members $30. Reservations are required. Walk-ins $50.00, space permitted. There is a $3 fee for parking at the Doubletree, so carpool if you can.

    Mark your calendar now for the OCSTC Holiday Package-Part 2 with Bonni Graham on December 14th. You’ll hear more about Bonni in next month’s newsletter!

  • 2 TechniScribe October 1999

    Chapter Contacts Chapter Web site: http:www.stc.org/ region8/occ/www/ocstc.htm Chapter Hotline (949) 863-7666 Chapter Fax (949) 830-7585 OCSTC PO Box 28751 Santa Ana, CA 92799-8751

    Mark Bloom, President (949) 823-4221 (w) (949) 823-4444 (fax) mhbloom@aol.com (w)

    Elaine Randolph, Past President (949) 583-9402 (h) erandolp@ix.netcom.com (h)

    Carolyn Romano, Facilities (714) 894-9221 (h) (714) 896-3311 x67034 (w) Lmr15551@aol.com (h)

    Bob Courtney, 1st VP Programs (714) 823-4222 (w) (714) 531-9607 (h) rmcourtney@aol.com (w)

    Dennis Hanrahan, 2nd VP Membership (562) 691-1239 (h) bigden@flash.net (h)

    Jill Eisenbach, TechniScribe Editor (949) 417-6723 (w) (949) 645-5984 (h) jille@earthlink.net (h) jill_eisenbach@transcom.sony.com (w)

    Kathey Hope, Secretary (714) 966-3913 (w) khope@filenet.com (w)

    Jeanette MacGillivray, Treasurer (714) 639-3512 (w) (714) 639-3547 (fax) jpegasus@worldnet.att.net (w)

    Bill Darnall, Education (714) 751-6007 (w) (714) 751-9115 (fax) billd@darcominc.com (w)

    Jeff Randolph, Internet/Employment (949) 583-9402 (h) (949) 830-7585 (fax) writetrack@compuserve.com (w/h) erandolp@ix.netcom.com (w/h)

    Pamela Coca, Public Relations (949) 495-5347 (w/h) (949) 495-5349 (fax) cocapf@earthlink.net (w/h)

    Andrea Ames, Region 8 Director-Sponsor (650) 365-7520 (voice) andrea@verbal-imagery.com (w)

    Chapter Chat By Mark Bloom, OCSTC President

    Do you limit yourself to what you can do professionally? Do you see yourself as primarily an online help author, hardware writer, or FrameMaker expert? If you do, you are limiting your options for the future.

    Here’s a case in point. In my job as Documentation Manager for America Online, I’ve worked on such projects as creating online help files, writing user manuals, you know, the usual software-related stuff. That was fine–writing is still a challenging profession and I enjoy the work.

    Just recently everything changed. My little team of writers became part of a development group and no longer produces software tools. The group now produces integrated components that are assembled into larger units. The development organization now devotes itself to digital imaging for AOL

    products. My team will probably never write another 450-page user manual. We might not even create an- other online help file. “What are we going to do?” That’s what I asked myself. That’s what I asked my boss. The answer was surprisingly simple. My team is now involved in the design process, working closely with developers, user interface experts, and graphic artists. We develop mockups and prototypes of developing products in HTML. We’ve become HTML and Java Scripting students, and eventually, we’ll be the experts in our organization.

    I am embracing this change, not only because to do otherwise would be the quickest way to the unemployment line, but also because the change represents a challenge and guarantees that I will learn new skills. I am eager to enter the new paradigm.

    I mention all this to show you how valuable it is for you to remain flexible in your job, knowledgeable about your industry, and interested enough to learn more. Don’t pigeonhole yourself. Don’t let your skills become obsolete. Learn something new.

    My suggestion is to take advantage of our chapter’s excellent Education program seminar series. I learned HTML from one such seminar a few years ago. The seminars are inexpensive and have received kudos from around the region. We started the trend of chapter-sponsored seminars and workshops, and we have refined it over the years. This year’s Education Committee has plans to put seminars online and/ or CD. You should take advantage of these lessons, too, when they become available. Our chapter is providing you with the best way to keep up and break through those limits you set for yourself. Sign up today. Do it for yourself.

    Happy Halloween, from your Administrative Council.

  • October 1999 TechniScribe 3

    Publication Information

    The Orange County Chapter of the Society publishes the TechniScribe 11 times a year. Articles published in this newslet- ter may be reprinted in other STC publications if credit is properly given and one copy of the reprint is sent to the TechniScribe editor. Rights to articles appearing in TechniScribe revert to the author upon publication. Reprinting articles in non- STC publications is subject to the author’s approval.

    Send articles to: jille@earthlink.net

    Use Word and save files in RTF format (Rich-Text Format). This will allow me to read all versions of Word. You can also send an article in the body of an email message.

    Subscriptions are available for $10 per year to members of other chapters.

    The deadline for submis- sion is the 10th of the month prior to publication. The editor reserves the right to deny and/or deny publica- tion of any material. Submissions will be edited for clarity, length, and appropriateness.

    Please include a 25-word biography about yourself.

    Associate Editors: Linda McPherson Carolyn Romano Anne Stratford

    Technical Advisor, and Circulation: Jeff Randolph

    Monthly advertising rates:

    1/4 page $40.00 1/3 page $45.00 1/2 page $60.00 full page $80.00

    Printing services provided by Brea Printing, Inc. (714) 529-7334

    When:

    Tuesday, October 19 from 6:30 to 9:00 p.m.

    Where:

    Wyndham Garden Hotel 3350 Avenue of the Arts Costa Mesa, CA (714) 751-5100

    Cost:

    ◆ Members with reservations, $20

    ◆ Students with reservations, $15

    ◆ Non-members with reservations, $22

    ◆ All walk-ins, $30

    ◆ Note: November walk-ins, $50

    ◆ No-shows billed $10

    Reservations

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