VISUAL IS THE CONTENT’S

SUNLIGHT

Without thematic visual support, social media content looks

VAGUE

IT’S Athat social media survives with only content

MYTH

Content needs visual to live a

LONGER LIFE!

HOWto add visuals

WHATto add what not

WHICHstyles to follow

The answer lies in this

You can achieve

UNIFORMITYin your social media communications

You are switching an agency or your social media team has left the company

How will you pass the style and ethics of your brand to the new team?

BIBLE

That’s whyVisual Brand Guideline is

for social media account managers

THE

Guidelines are more

important when multiple

people work for you.

WHATHOWThen style guideline is

If the strategy is

“It is for

strategy to be successful.”

execution thoroughly which in turn helps

Social media guidelines give a clear picture about how a particular Facebook post, Instagram image or a tweet are to be posted

Twitter

Insta

gra

m

Facebook

BLUEPRINTMake a

for current social media team

It helps a new person to maintain the brand and tone of posts.

Branding guidelines become a little bit

for social media

TRICKY

Social media always moves in real time and the pace of posting is always

FAST

to fix editorial guidelines at every post, comment, tweet & status update

NGLESSIt’s

MEAN

Now let’s learn something

about the social media

guidelines

Basic Visual Components for

CONSISTENT

Like any popular brand, follow a particular color format. It forms uniformity in your posts lookouts

COLORS

two or three colorsfrom your logo It wll give you high recall value for your brand and viewers will get familiarized with your posts.

PICK UP

CREATE SHADES FOR COLORSIt generates an option for you to play out in your posts

are the biggest impression. The more you play-out, the more beautiful brand you can create

TYPOGRAPHYYour fonts should also reflect the ideas and

values that your brand wants to reflect fonts

to create multiple styling options

FONTSFAMILY

Choose the fonts that have

Template creation makes the

job easy in quick post

updatation with good graphics

CREATEDESIGN TEMPLATES

Design templates

Design templates

AUTHENTICCREATIVE

CLEAR

Consistent naming is must.

bio section is inevitable

Naming Rules

Users search with name in any platform so they must be able to find your brand

Naming Rules

Convey your brand with a visually

appealing profile image or avatar.

Keep an attractive brand image.

Putting up logo is the simplest and

smartest way.

P.S - Avoid stock images.

Naming Rules

Each social media platforms have

different ‘visible dimension’ for cover

photo, so design it smartly.

Put up gridlines for text, image and

logo for each social media platforms.

Naming Rules

Hashtag is the Google for social media

users.

It must be strategic and should be

used diligently.

Make sure that your hashtags are

known to your audience and are

easy to read.

Naming Rules

Thematic Connection with Digital

Similarly, creating web design

guidelines is equally important to set

up complete social media design

guideline.

Post design ethics

The final goal of your social media

strategy is to move people to your

website.

If users are getting completely

different design for your digital media,

their faith will be shaken.

Post design ethics

Establish proper training schedules for

managers to sync them with guideline.

Post design ethics

For Paid Marketing , Compromise With

Your Own Guideline

Social media paid marketing has its fix

design guideline for promotion. It is

the place where you might need to

compromise a little bit with your

brand guidelines.

Design is an art. It needs

Sometimes great ideas come

when you break the rules. Get ready

2BREAKUR OWNROOOLS

for better social media design.

http://bit.ly/Socialmediavisualguideline

This PPT is a synopsis of the blog on the same topic that is available at

If you want detailed information, you are requested to click the

above mentioned link.

Content Marketing : How It Works for B2B and B2C 12 Rules to Follow in App Banner Design and Make Your Banner a HIT!

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