Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

Download Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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  • Slide 1
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 2
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 2013 definitely had some notable events in the email world (such as the introduction of Gmail tabs and Yahoo announcing they'd be recycling abandoned addresses).
  • Slide 3
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Over 64% of decision makers read email via mobile, so you'll want to start building that into your planning. Develop a Mobile Strategy
  • Slide 4
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Implement responsive design into your marketing (we are working on a few templates for a starting point for you) Develop a Mobile Strategy
  • Slide 5
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Put your best/most important content FIRST Develop a Mobile Strategy
  • Slide 6
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Limit form fields Develop a Mobile Strategy
  • Slide 7
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Use single column display when possible Develop a Mobile Strategy
  • Slide 8
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Optimize landing pages for mobile Develop a Mobile Strategy
  • Slide 9
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Weve talked about re- engagement a number of times, but its becoming more and more important. The bottom line is that the more unengaged people you have in your list, the more likely the ISPs are to regard your messages as spam and send you right to the junk folder. Implement a re-engagement strategy
  • Slide 10
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Determine your re-engagement starting point: 30 days, 90 days, etc. Implement a re-engagement strategy
  • Slide 11
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Develop a campaign to get subscribers to reconnect and remember to really work on your subject lines since they've demonstrated that those messages aren't working. Implement a re-engagement strategy
  • Slide 12
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Offer a downsell subscription (i.e. monthly newsletter instead of daily) Implement a re-engagement strategy
  • Slide 13
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Remove people that have NOT re-engaged and use other media to win them back. Implement a re-engagement strategy
  • Slide 14
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com When Gmail announced the tabs, youd have thought Armageddon was here! But the truth isMicrosoft has had Clean Sweep for the past year and the Gmail tabs are just a different way of filtering that Google has been doing for some time already with things like priority inbox. Since you can change it, consider some of these options: ADAPT to Filtering
  • Slide 15
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Teach subscribers how to move your messages from the Promotions Tab to the Inbox ADAPT to Filtering
  • Slide 16
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Adapt your branding and subject lines to align with the other content in the promotions tab. After all, theyre in the promotions mindset when they click the tab, so it may not be all bad. ADAPT to Filtering
  • Slide 17
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Send subscribers the messages they WANT to receive from you. Get targeted on your messages Use custom data and let the users self-select what they want to get in terms of offers and promotions.
  • Slide 18
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Use custom fields and merge tags to give users a custom experience based on the information they have provided to you. Get targeted on your messages
  • Slide 19
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Use triggers to add/drop people from lists once theyve clicked on specific links within messages or signed up for different webinars. Get targeted on your messages
  • Slide 20
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Test your messages BEFORE sending them out to make sure they inbox. Change the subject, body copy, and even the footer, if necessary. Content is king
  • Slide 21
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Watch your complaints to make sure that your content is on point with your audience Content is king
  • Slide 22
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Test different content lengths, but always focus on your best and most important information at the top. People have short attention spans and often scan for what theyre looking for. Content is king
  • Slide 23
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com FOR MORE ON EMAIL TRENDS, visit http://www.emaildelivered.com/email- marketing/email-trends-for-2014 http://www.emaildelivered.com/email- marketing/email-trends-for-2014