Half a century later

The story of Vísir, which is now celebrating its 50th anniversary, is one of audacity and perseverance. With roots stretching all the way back to 1930, the company forms an integral part of the history of fisheries in Iceland. The founder of Vísir, Páll H. Pálsson, started to work at sea from an early age and, in doing so, accumulated his precious experience and knowledge of the fishing industry. He had a clear vision of the future, set high goals and, in a short time, established Vísir – a dynamic company, which has since grown into one of the leading companies in the fishing industry in Iceland.

50 Years of Success

Strong Roots

Vísir is an experienced yet innovative fishing company, which operates exclusively long-line vessels and runs its state-of-the-art processing facilities in Grindavík, one of the most vibrant fishing towns in the country. Vísir offers a rich variety of premium products from high quality raw material and serves a broad group of demanding customers from all over the globe. The company’s employees are the key to its successful management. For 50 years, Vísir has had the good fortune to employ the finest staff, whose loyalty and commitment have been vital to the company’s success.

The people and the fish

A deep respect for nature

Vísir’s fishing policy is founded on long-line fishing, traceability and effective management of its fishing effort. Vísir is a member of the Iceland Responsible Fisheries project, which endorses responsible fishing in Iceland, in compliance with the directives of the Food and Agricultural Organization of the United Nations, FAO. Moreover, the company has been awarded MSC certification for fulfilling the standards of the Marine Stewardship Council for seafood traceability and sustainable fishing.

Fresh Approach

Icelandic Ingenuity

Vísir’s state-of-the-art processing facilities, based on Icelandic ingenuity and design, offer high flexibility while maintaining efficiency in production. Over the past years, Vísir has collaborated very successfully with many Icelandic high-tech companies that are at the forefront in the development and production of state-of-the-art equipment in the fisheries industry at a global level. As a result of this cooperation, the company has been able to produce a broad range of products from its high quality raw material.

I C E L A N D

A R C T I C C I R C L E

Reykjavík

Grindavík

Akureyri

V AT N

A J ÖK U L L

EYJA FJA L LA JÖKULL

A M E R I C A

E U R O P E

Fresh out of the seas of the North

True Value

Zero Waste

Vísir operates under the fundamental principal of using all raw materials to the utmost and is now proud to be utilizing 100% of its catch. The company’s high-tech processing and constant development work have always been geared towards using raw materials in the best possible way in order to extract the highest value out of the ocean’s resources.

Quality

Delicacy

Vísir produces fish products for demanding consumers looking for first-class Icelandic raw materials. The company strives to maintain a good relationship with its customers and does its utmost to satisfy their needs. The outcome is beautiful, fresh, high quality fish, caught off the Icelandic coast, which tempts and delights discerning gourmets all over the world.

Looking ahead

Vísir is a progressive company that is open to new opportunities and actively pursues product development that is guided by the requests of its consumers. The company exploits the latest technology in the field of fishing and processing, and seeks new opportunities and markets for its products. It is open to fresh ideas and new approaches, all in the good hands of its capable and reliable staff. Now, 50 years after the company’s foundation, Vísir stands on a stronger footing than ever before and boasts a broad and ever-expanding base of satisfied customers.

Opportunities

vísir hf

hafnargata 16

240 grindavík

iceland

tel +354 420 5700

visir@visirhf.is

www.visirhf.is

www.visirhf.is