visionmobile & what growth marketing is about

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My application as Growth Marketing Manager

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Page 1: VisionMobile & what Growth Marketing is about

My application as Growth Marketing Manager

Page 2: VisionMobile & what Growth Marketing is about

Ready to meet me?

Hi, I’m Celine.

I’ve studied & worked in 3 languages in the EU.

In 2015 Google chose me to deliver digital marketing strategies.

I love using data analysis & creative techs to tell business stories.

Page 3: VisionMobile & what Growth Marketing is about

Why you need me

1 2I know data analysis & strategy.

I have a history of achieving high results.

I have experience working with international teams.

I think technology can make the user’s life better

3 4

Page 4: VisionMobile & what Growth Marketing is about

1 I use the SOSTAC model when I analyze data for business opportunities and market threats.

I have been working with SOSTAC since 2010.

I have used this model with B2B and B2C companies of all sizes.

Page 5: VisionMobile & what Growth Marketing is about

1 Here’s an extract of my research for Wesleyan Insurance and Mutual.

I like to look at the overall market situation as a start before diving in further data.

Page 6: VisionMobile & what Growth Marketing is about

1 Wesleyan Insurance and Mutual: The digital behaviour for their market. It differs with markets!

Page 7: VisionMobile & what Growth Marketing is about

1 Wesleyan Insurance and Mutual: Who are the target audiences?

As part of the market research, I like to review the target audiences. In the case of Wesleyan, these guys had a very clear audience: They sell insurances to the medical body. So I also studied the lifecycle of the medical profession.

Page 8: VisionMobile & what Growth Marketing is about

1 Wesleyan Insurance and Mutual: How is the business performing for marketing activities?

Last, but not least, I dived into their marketing data, using tools such as MOZ, Google Analytics and Kissmetrics… and a few others!

It turned out these guys didn’t have any effective acquisition campaigns. They only attracted active customers. Oops!

Page 9: VisionMobile & what Growth Marketing is about

1 When my research is done, I work on designing an effective strategy for the business.

Page 10: VisionMobile & what Growth Marketing is about

2 I really don’t think technology should be an unknown area that makes life impossible.

Page 11: VisionMobile & what Growth Marketing is about

2 For Wesleyan, I worked with them on case scenarios to build a customer app.

We achieved great results: • Increase of cross-selling

opportunities• Increase of customer retention• Faster resolution of customer

cases• Overall increase in revenue by

over £150K in the first 4 months

Page 12: VisionMobile & what Growth Marketing is about

2 For the World LPG Association, I worked with them on the development of a sales toolkit app.

We achieved great results: • Increase of LPG awareness• Increase of member engagement• Positive brand positioning • Overall increase of LPG

installations in 3rd world countries.

Page 13: VisionMobile & what Growth Marketing is about

3 I thrive to achieve great results, combining the experience of multiple channels.

Fostering & Adoption sector: Using compelling story telling, UX, PPC,

Display ads, Video, Emailing

380% increase lead gen.

Page 14: VisionMobile & what Growth Marketing is about

3 I thrive to achieve great results, combining the experience of multiple channels.

Train Operation company: Using mobile app, gamification, Emailing, digital partnerships, UX, SEO, Social

media

Positive brand

position

Page 15: VisionMobile & what Growth Marketing is about

3 I thrive to achieve great results, combining the experience of multiple channels.

Catering & luxury sector: Using Emailing, UX, compelling web

content, mobile app, social media, engagement strategy

35% Sales

increase

Page 16: VisionMobile & what Growth Marketing is about

4 It’s a big world, full of smart ideas. I like to be connected to all of it.

I worked at Uniserv as an EMEA marketing manager. I liaised and collaborated with teams in Germany/Austria, France, the UK, Italy, Spain and even Russia.

Page 17: VisionMobile & what Growth Marketing is about

4 It’s a big world, full of smart ideas. I like to be connected to all of it.

I worked at Innovise Software as a digital marketing manager. From the UK I worked on many projects with the developer and sales teams in India, China, Greece and Ireland.

Page 18: VisionMobile & what Growth Marketing is about

Why VisionMobile

1 2You love data even more than I do.

The big tech names trust you; it shows quality.

Your team is international, making you a truly insightful business.

You make the best & smartest use of technology.

3 4

Page 19: VisionMobile & what Growth Marketing is about

THANK YOUCéline Domenech

[email protected]

07972287819