virtual worlds for event marketers 101
DESCRIPTION
This session will provide event and marketing professionals the opportunity to see how they can adapt and reinvent themselves to harness and master virtual technologies and virtual marketing opportunities (ideal for corporate and media event and meeting producers, marketers--basic level).TRANSCRIPT
Kevin AiresDirector – Digital ExperienceGeorge P Johnson
Event & Marketing Professionals;Skills for Virtual Worlds
Is this any of your business?
• Are you “events”?• Point in time to ongoing
dialogue• It’s not physical OR virtual• It’s both• It’s more
DON’T PANIC!
• You already know more than you think you do!
• The difficult stuff is the in-between bits.
• Just the same in virtual events.
• You are asking the right questions.
You Get What You Measure
• The Land of “NO”?• Do you let your
employees experiment?• Job Description?• Firewalls?• Software installs?
• IBM guidelines on virtual worlds and social media
Just Do It!
• Use virtual events for internal meetings
• Use vendors to climb the curve
• Fail quickly!
3 PracticalConsiderations
Experience
Training
LocalFactors
•What business are you in?
•DON’T PANIC!
•You get what you measure
•Just do it!
•Experiences and training matter
more
•Don’t assume everyone is the same
Kevin Aires
Twitter: kevinairesBlog: kevinaires.wordpress.comEmail: [email protected] Life: Boris Frampton