VIRTUAL WALLET

G.B.MANIKANTA

Executive Summary

Virtual Wallet started by offering mobile recharge and utility bill payments and storing ID proofs.

Today it offers a full marketplace to consumers on its mobile apps and emerged to be among the Top e-commerce Businesses.

As simple as it is! To keep things at ease, you can also use Virtual Wallet to pay the amount.

The world is increasingly mobile: people want access from wherever they are, whenever they need it.

Overview

Everyone has a distinctive taste of his own and Virtual Wallet offers what consumers exactly need.

You can have what you need with just a few clicks.

Be it Mobile Recharges, home & Kitchen Appliances , Landline Bill Payments, clothes, shoes &Accessories Recharge, mobiles, Data Card bill Payments, computers, DTH Recharge, cameras.

Mission

Happy to help, 24x7 100% Assurance At Virtual wallet. If you have any issue, your money is

immediately refunded. Sit back and enjoy your shopping.

Virtual Wallet Trust Your money is yours! All refunds come with no question asked guarantee.

Virtual Wallet Promise Happiness is guaranteed. If we fall short of your expectations, give us a

shout.

Market Description Market includes all the internet users and smart

phone users. Keeping in mind the mobile world, Virtual Wallet

Mobile App is compatible with all possible platforms including Android, BBM, IOS and Windows.

Product Review Based on the Customers reviews and ratings we

can understand the contribution of mobile recharges in Virtual Wallet's income.

How does the app work?

The app takes simple inputs from the user such as the favorite club of the user, the favorite player of the user etc.

It then uses different APIs such as Facebook, Twitter, Instagram to customize your app experience and include the player’s and team’s data.

Situational Analysis Overview of company and target

consumers Market overview.

Competition Its major competitors are Freecharge,

chargeitnow, snapdeal, flipkart, Amazon, Jabong, ebay...Vitual Wallet is better than than it's competitors as it is a combined version of major competitors.

Virtual Wallet= (Rta m-wallet)+(Freecharge)+(Flipkart)+...

Company Overview Core Competencies: Virtual Wallet destination for all

wallet related activities Increases attachment towards a

virtual wallet. Wide range of options to

customize your feed according to your purchase preference

Strategic Assets

In app purchases Freemium model In-app advertisements Communication partners

SWOT Analysis

Strengths:

Virtual Wallet provides excellent and unbelievable offers.

People are getting addicted to this app for recharging their mobile with different schemes.

It provides better schemes than other apps and are valid for wallet balance also.

It is a quick stop for recharge. It is easy and reliable. Shopping with Virtual Wallet is as easy as pie.

Weakness

Virtual Wallet has grown into something that offers a lot of functionalities in areas other than its chief purpose i.e., RECHARGES.

This makes the app bulky and takes up lot of space.

Processing takes time and finally fails to recharge.

No replies on mails from customers. Huge traffic during festive seasons when new

offers are introduced.

Opportunities

Online Shopping has seen anexponential growth in the recent years.

Virtual Wallet has taken this as an opportuinity and entered the world of online shopping with top brands across all verticals.

You can literally buy anything in the wonderland of Virtual Wallet.

Threats

Since Virtual Wallet is a mobile commerce, obviously it requires smart phone users.

So smart phone penetrations, mobile internet access penetration are required.

No benchmarking of parameters.

Target Markets

The target group primarily involves every person using phone with internet.

Another customer segment is the betting customers who wants cashback offers for every close aspect.

Strategy

Our strategy is to target more key consumers by providing them more cash back offers individually.

To replace wallet completely by making relation with government of india for id cards.

Customer Acquisition Discounts (50% off, Buy 1 get 1

free, Rs.150 off etc) Cash back (If you pay Rs.1000, if

a cashback of 10% is applicable, then Rs.100 will be given back to you)

Reward points Referral offers Lucky draws Coupons (Using Coupon codes will

give you discounts) Vouchers

Value Proposition

Customer Value: Personal, virtual, 24/7 customer service will give a lot of information to the customer.

Collaborator value: Successfully competing with other major players in the industry.

Company Value: Positive work environment, good pay, growth potential, opportunity to pursue interests.

Tactics

Product

The free version of the app will have the following features:

Monthly Payment up to Rs20000 Cashback offers Login not required to do immediate

transactions. Can hold only 1000 digital visiting cards.

Premium version

The premium version of the app will have the following features:

Personalized rewards Contests Transaction groups and discussion forums Exclusive Immediate Cash Backs Storage of all ID proofs of family in wallet NO limit for Cash Transfer

Brand

Name: Virtual Wallet

Tag line: Phone is enough to pay, store, eat, shop.

Core brand values: Quality, Variety, Innovation, Ease and Efficiency

What makes us different?

What will be get through Virtual Wallet.

Giving Special offers on Consumers Birthdays. Team headed by Chief Marketing Officer

(CMO)should maintain a Virtual Wallet Customer Database containing their Birthdays so that they can inform the customer about their offers a week prior to their birthday.

Price

Free version of the app will generate traffic and attract new users

The premium version of the app will be priced at $0.99 which is quite affordable.

Communication

Discussion forums Fan clubs Company website Social media Google ads Print media

Distribution

Google Play Store Amazon App Store Company Website Recommended Websites

Implementation

Hire app developers and brief them about the design

Search for potential investors to financially aid us

Prepare the print and video advertisement

Thank You!