virtual events: real results with real companies
DESCRIPTION
If you have always wondered why companies hold virtual events and trade shows, this brief presentation will give you some insight and hard data from various organizations as to the money, time, and carbon emissions they saved.TRANSCRIPT
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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VIRTUAL EVENTS
Real Results with Real Companies
By Dede Mulligan
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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WHAT IS A VIRTUAL EVENT?
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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A VIRTUAL EVENT IS…
…a Digital Tool meant to generate for your organization• Interest• Exposure• Web Traffic
…Available 24/7
…Available to anyone who has a computer and high speed Internet connection
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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HOW DO YOU PRODUCE A
VIRTUAL EVENT?
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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TIPS FROM SCOTT
VAUGHAN OF
1. Focus on Your Brand and Message
2. Form a Team of Virtual Event Experts
3. Collect Feedback During Event
4. Use Social Media for Marketing
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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WHY HOLD VIRTUAL EVENTS?
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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WHY HOLD VIRTUAL EVENTS?
DRAMATIC COST SAVINGS
NOTravelHotel
Per DiemLost Time at Work
EXPANDED AUDIENCE REACH
Limitless Opportunity to Engage Worldwide
Audiences
Information Week found
42% of their attendees were international
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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WHY HOLD VIRTUAL EVENTS?
BETTER DATA CAPTURE
Attendees need to Sign InORGANIZER WILL ACCESSWhat Sessions they Attend
What Collateral they Download
What Booths they VisitInstantaneous Feedback
GREENERExample of Typical
Conference
2,000 Attendees
1,500 will Fly @ Average 500 Mile Distance
500 will Drive @ Average 100 Mile Distance
1,500 Hotel Night Stays
Virtual Event will save 422 tons in Carbon
Emissions
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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Cisco GSX Virtual Event Results
20,000 Attendees from
89 Countries
93% of Registered Users Attended
Had 600 Conference Rooms
8,200 Participated in Group Chat Rooms
Saved334,000 Hours in Travel
Time 211,000,000 Air Miles
84,400 Tons Carbon Emissions
Face-to-Face Cost vs. Virtual Cost per Attendee
Leadership Summit
$2,800 F2F
$600 Virtual
Global Sales Meeting
$4,300 F2F
$437 Virtual
Equipment Used
InXpo Virtual Event Platform
Cisco TV
WebEx
TelePresence
“Virtual gives great ROI because it is 1/10th the
cost with 10x the return.” – John Chambers, CEO of Cisco
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Cisco Live Hybrid Event Results
4,500 Virtual Attendees
from 23 Countries
55% were first-time virtual attendees
Had 281 online offerings
365 Days Event was Open to Virtual Users
81% Very Likely to Purchase Cisco Products
Face-to-Face Cost vs. Virtual Cost per Attendee
$2,100 F2F
$395 Virtual
Social Media about Event
4,200 Blogs
1,700 Tweets
Product Familiarity Increased
by 17%
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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MedCo Health Solutions, Inc. Virtual Event Results
800 Virtual Attendees
Saved MedCo
$1,000,000
Offered Attendees
Online Learning
Live Chat
Discussion Forums
Virtual Exhibit Booths
Downloadable Collateral
Live Sessions
On-Demand Sessions
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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TechWeb Virtual Event Results
Held 18 virtual events in 2010
2,000+ Virtual Registrants for each event
Each Attendee, on
average, spent over 2 hours
at each event
Each Event Had Over
900 Clicks
200 Downloads
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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GE Healthcare Virtual Tradeshow Results
4,000 Virtual Attendees
Attendees spent an
average of 1.5 hour at booth
Had 15 taped demonstrations
15 Day Virtual Show
Social Media Used to Promote Event
Banner Advertising
Google AdWords
Website
Email Contest among Employees
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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United Way of Greater Cincinnati
Virtual Event Results
465 Virtual Attendees
from 196 Companies Increased Media Attention
by 215% Had 33% donor decline
over last 10 years Needed to Reach New and
Younger Audience
Social Media Used to Promote Event
Blogging
Users could Chat online
during Event
April 12, 2023Mulligan Management Group, LLC www.mulliganmanagementgroup.com
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Mulligan Management Group,
LLC When Planning a Hybrid or
Virtual Event, We can provide your organization
with
Event Planning Social Media Strategy and
Implementation PowerPoint Presentation
Solutions Onsite Logistics Contact Us at 330.472.7673
Sources
www.foliomag.com
www.virtualedge.org
www.inxpo.com
www.unisfair.com/calculate-your-carbon-footprint
www.venturebeat.com
www.cisco.com
www.informationweek.com