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Virtual ethnography www.fiatforum.com

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Page 1: Virtual ethnography

Virtual ethnographywww.fiatforum.com

Page 2: Virtual ethnography

My arrival story

Page 3: Virtual ethnography

lurking

Page 4: Virtual ethnography
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Credits: Matt Vosper

Page 8: Virtual ethnography

real people

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“community of car drivers”Bell 2001 p.100

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guest

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time

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ethics

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strategy

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short study

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permission

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assumption

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private

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observe

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“strategic response to the silence of web surfers and newsgroup lurkers”

Hine 2000 p54

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vulnerability

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harm

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adult

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explicit

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harm

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moderators

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sound

Page 37: Virtual ethnography

My arrival story

Page 38: Virtual ethnography

Credits: Matt Vosper

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Page 40: Virtual ethnography

“community”

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“community”

Page 42: Virtual ethnography

Q

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A

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‘textualised records of interaction’

Hines 2000

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(inter)active

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84

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84

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modifications

Page 50: Virtual ethnography

introductions

Page 51: Virtual ethnography

miscellaneous

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advice

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‘Treatment of New Members’

Page 56: Virtual ethnography

Permanence

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“breakdown”Kolko and Reid in Bell (2000) p.103

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group norms

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“various strategies of visibility and identity expression in order to compensate for the scarcity of traditional markers of status differentiation”

Kozinets 2010 p. 24

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“bunkering in”

“cocooning”

“Gensesnschaft-like”

Bell 2000 p.106

Rheingold in Bell 2000 p.105

Koker and Koker in Bell p.105

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lurking

Page 73: Virtual ethnography

advice

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“task based and goal-directed informational knowledge”

Kozinets (2010) p.27

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½

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almost 60!

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sociability

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“community”

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?

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Departure

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Hine, C (2000) The virtual objects of ethnography, chapter 3 of Virtual ethnography. London: Sage. pp41-66

Bell, David (2001) Community and cyberculture, chapter 5 of An introduction to cybercultures. Abingdon: Routledge. pp92-112 [

Kozinets, R. V. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. pp. 21-40