virginia housing development authority vhda social media strategy

Virginia Housing Development Authority VHDA Social Media Strategy

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Virginia Housing Development Authority

VHDA Social Media

Strategy

vhda.com | 800-227-VHDA

Our Presence

Page 3: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

History

YouTube2010

Facebook2012

Blog2013

LinkedIn2013

Google+2014

Page 4: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

The Team

Community Managers

PR Manager

Community Contributors

Copywriter

Page 5: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Editorial Review

Page 6: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Management Tools

Page 7: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Page 8: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Results LinkedIn

• 660 Followers • Recruitment Tool

Page 9: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Results Facebook

• 591 Likes • Resource for Lenders and Real Estate Agents

Page 10: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Benefits

• More timely communication than our quarterly eNewsletter

• Opportunity to provide Customer Service

• Low cost tool to increase brand awareness

Page 11: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

Challenges

• Determining ROI

• Creating comprehensive reports

Page 12: Virginia Housing Development Authority VHDA Social Media Strategy

vhda.com | 800-227-VHDA

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