virgin ppt
TRANSCRIPT
VIRGIN’S PORTFOLIO
SERVICES
RICHARD BRANSON
THE ULTIMATE
BRAND AMBASSOADOR
Be a “ Fun Junkie “
Be Customer Centric
Protect the
Downside Delegate
BUSINESS PHILOSOPHY
MARKETING STRATEGY
Market Penetration
Product Development
diversificationMarket development
Strong Brand Image
Richard Branson himself
Diversified Portfolio
Management System
Widespread use of Brand
Informal Management Structure
Financial Structure
New Market Entry to improve brand name
Humanitarian and Environmental efforts
To be more accessible and engaged
Competition from competitors bringing out the same productsBrand Dilution Strong brand due to strong name and identity and not because of services provided
How is virgin unique in its quest to be a socially responsible and sustainable company?c The non profit foundation Virgin Unite has started to tackle global,social, and
environmental problems with an entrepreneurial approach.
A team of scientists, entrepreneurs, and environmental enthusiasts consult with Virgin about what it needs to do on a grassroots and global level.
The goal is to change the way “businesses and the social sector work together—driving business as a force for good.”That’s why he recently made corporate responsibility and sustainable development (CR/SD) a key priority for every one of his companies.
c
Discuss the contradiction between Virgin’s negative environmental impact and the green message and communication efforts behind endeavors such as the earth challenge.
The company sells diverse products and services and among them the recent one is non-profit foundation. Recently, the company has started a non-profit foundation known as Virgin United with an aim to deal with global, social, and environmental problems with an entrepreneurial approach.
Summary
DISCLAIMER
Created by Saurabh Joshi, RTU Kota, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.