vineland research management opportunity analysis ... bringing world crops to market ... • results...
TRANSCRIPT
Vineland Research and Innovation Centre
• Vineland Research Station was created through a gift by Moses F. Rittenhouse in 1906
• Contributed to the emergence of competitive tender fruit, wine and greenhouse industries, in one of Canada’s most unique geographic regions
History
• In 2006, a panel was established by the Ontario Ministry of Agriculture, Food and Rural Affairs to transform Vineland as a world-class research and innovation centre
• Comprehensive process to understand Vineland’s history, current operating environment and future stakeholder needs
History
• A results-based, independent, not-for-profit organization focused on horticultural science and innovation
2007: Rebirth of Vineland
• Results: something meaningful and real – acres in the field, shelf space in the store
• Horticulture: the whole value chain, from producers through to consumers and across all horticulture – fruit and vegetable, greenhouse, grape and wine, ornamental, landscape
• Not-for-profit: stakeholder focused
• Independent: policy-driven business board
Vineland
Vision, Mission and Core Values
MissionEnriching people’s lives
through science and discovery
in horticulture
VisionA vibrant, prosperous
and sustainable horticulture industry
working with innovation to fill our
world with fruits, vegetables, flowers
and plants
Core ValuesExcellence
IntegrityEntrepreneurial Spirit
OpennessCollaborative Approach
Results-Driven
Stakeholder Engagement
Project Management
Opportunity Analysis
Project developmentand evaluation
Formal and informal engagement
Execution, accountability and timelines
Results
Research Priorities
Strategy and idea generation
Impact
Industry Partnerships
Research and innovation at Vineland
Idea generation
Research Priorities
Grower Issues
Global Market Perspective
Private Sector Entrepreneurs
Scientific Invention
Research and innovation at Vineland
Opportunity Analysis
Stakeholder Engagement
Project evaluation
Opportunity Analysis
Consumer Concept
Business Partnerships
Scientific Approach
Research and innovation at Vineland
Research Priorities
Project Management
• The Lodge - space where horticultural businesses work side by side with Vineland researchers
• Labs support research needs and expand research capabilities
• New greenhouse technology centre
• Vineland infrastructure
Campus renewal
New greenhouse technology centre
A research and innovation hub – opening in 2015
Builds the technology base for a successful industry
Clusters technology providers
Leads job transformation
Drives more growth in a thriving industry
New greenhouse technology centre
• Will provide large pre-commercial spaces with enhanced environmental controls and a versatile layout, allowing to work in compartmentalized spaces ideally suited to research needs
• Overall size: 3,700 m2 – almost one full acre
• Vegetable breeding
• New plant varieties
• Applied genomics
• Ornamental breeding
• Plant pathology
• Biocontrol
• Environmental horticulture
New greenhouse technology centre
Growing Vineland’s research portfolio
Horticultural Production Applied Consumer Systems Genomics Insights
Research areas
The customer comes first
Putting consumer intelligence to work for horticulture
The customer comes first
Putting consumer intelligence to work for horticulture
• Multi-disciplinary research program integrates expertise in sensory and consumer sciences, horticultural and behavioural economics
• Develops consumer-driven strategies for fruit, vegetable and flower preferences reflecting diversity of Canadians and identifying new opportunities for horticultural product development and positioning
• Knowledge generated by Consumer Insights team applied to new product launches across the value chain
Feeding diversity
Bringing world crops to market
Feeding diversity
Bringing world crops to market
• Leading research on new local ethno-cultural vegetable varieties, production technologies, postharvest innovations, consumer insights and market development
• Multi-disciplinary research program grows competitiveness of Ontario fruit and vegetable sector through development of new world crops such as okra, Asian and Indian eggplants
• In partnership with Ontario commercial growers, Vineland assesses agronomic performance and disease resistance, while optimizing storage conditions to preserve quality of ethno-cultural vegetables
Putting technology to work
Process control and automation engineering
Putting technology to work
Process control and automation engineering
• Research program was initiated in response to industry cost of production data showing labour as the number one expense for grower operations
• In partnership with greenhouse growers, Vineland designs automation technology for the greenhouse sector including planting and packaging systems
• Automation program will be further enhanced when Vineland’s new greenhouse opens in 2015, creating a large pre-commercial setting for constant collaboration and teamwork
Opening new markets
Driving growth with new plant varieties
Opening new markets
Driving growth with new plant varieties
• Developing innovative varieties that offset imported products and open new markets is essential to building a strong Canadian horticulture sector
• Vineland researchers evaluate, develop and scout new apple cultivars, tender fruits and edible ornamentals with desirable production traits and consumer appeal
• Vineland has released new peach and nectarine varieties through licensing agreement with Adams County Nursery and an exciting portfolio of Agriculture and Agri-Food Canada and University of Guelph tender fruit varieties
Breeding vegetables
For Canadian production and global markets
Breeding vegetables
For Canadian production and global markets
• Research program encompasses breeding new vegetable varieties adapted to Canadian growing conditions and meeting consumer demands
• Sweet potato breeding program focuses on developing locally-grown high yielding early varieties by 2018 that are frost and cold tolerant for both fresh and processing markets
• Program also focuses on breeding peppers and cucumbers adapted for Canadian production
Canadian hardy rose
The breeding program
Canadian hardy rose
The breeding program
• Research program focuses on development of black spot resistance screening techniques, breeding cold hardy roses for global markets and understanding consumer preference and markets for Canadian roses
• In collaboration with Canadian Nursery Landscape Association, Vineland is developing a commercialization plan for North American markets
• Commercialization of new roses will provide competitive edge to Canadian nursery industry while creating pipeline into international markets
Improved traits
For horticultural crops
Improved traits
For horticultural crops
• Researchers at Vineland utilize bioinformatics and genomics technologies to develop new traits in plants
• Leads to varieties better-adapted to local growing conditions, with enhanced pest resistance and increased production efficiencies
Enhancing quality and production
Canadian greenhouse tomatoes
Enhancing quality and production
Canadian greenhouse tomatoes
• Research program produces greenhouse tomatoes with improved flavour, disease resistance and low light tolerance suited to Canadian greenhouse growing conditions
• Work is underway to build consumer preference maps, biochemical profiles and bioinformatic resources that will lead to growth opportunities for commercial growers
Greening the Canadian landscape
Greening the Canadian landscape
• Establishment and survival of plants to improve resource efficiency, beautify Canadian landscape and increase competitiveness of the Canadian nursery landscape sector
• Current research focuses on soil remediation strategies to increase tree growth rates, nutrient management and validation of species selection in remediated sites
• Research program works with partners across Canada to test and improve tree longevity in challenging locations
The right tools
Integrating biological control systems
The right tools
Integrating biological control systems
• Research program goals are to develop effective biocontrolstrategies in greenhouse and nursery setting
• Results will provide greenhouse and nursery growers with best management practices, integrating conventional and novel approaches
• Research includes practical implementation of biologically-based thrips integrated pest management strategies, pest management of propagated plant material and use of biofungicides in greenhouse environments
• Today, Vineland employs over 100 research and support staff, leading horticultural science and innovation for the Canadian industry
Vineland