VILLAGE STUDY SEGMENT

PRESENTED BY:

KUMAR NISHANT SUNIL KUMAR

04/08/2023KSRM 2010-12

HOST ORGANIZATION

KSRM 2010-12

VILLAGE PROFILE UNDERSTANDING ORGANIZATION THEME PAPER RURAL ACTION COMPONENT NATIONAL SERVICE SCHEME CASE STUDY

04/08/2023

Flow of Presentation

VILLAGE PROFILE

04/08/2023 KSRM 2010-12

To get insight into the socio-economic and cultural realities of rural life.

To understand the dynamics of various village level institution in addressing the developmental work

To understand the status of women; their contribution and the role played by them in developing rural entrepreneurship

To understand the dynamics of social structure, infrastructure, resources, and various intervention on the villagers and how it effects them

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Objective of Village Study

04/08/2023KSRM 2010-12

Village Samaiya

Block Niwas

District Mandla

State Madhya Pradesh

Boundaries

 

East Singhpur

West Khudri

North Pipariya

South Devdungari

Parliamentary Constituency

Niwas

Total No. of Household: 128 Total Population: 613 Total Male: 324 Total Female: 289 Children: 206 Sex Ratio: 892:1000 Religion: Hindu Caste Composition: Schedule Tribe: 112 Schedule Caste: 12 Other Backward Caste: 4 Language Spoken: Gondi Literacy Rate: 58% Male: 72% Female: 43%

Village at a Glance..

Source: Village Panchayat, Primary school, Anganwadi

04/08/2023KSRM 2010-12

o Education:

Primary School: 1o Health:

Veterinary: 7 Km

PHC: 7 Kmo Sanitation: Private toilet : 2 No community based toilet Open toilet practiceso Drainage:

Lack of proper drainage systemo Drinking Watero Microenterpriseo Housing Patterno Culture

o Road: Connected through Metal road

Types of Road inside village:

Pucca:59%

Kuchha: 32%

Dilapidated: 9% o Electricity: Electrified in 1990

80% of the households are electrifiedo Communication:

Very few mobile phones

BSNL & RELIANCE connectivity

Post Office: 2 Km from village

Infrastructure and Services

Source: Survey, PRA

04/08/2023KSRM 2010-12

Health Issues

Diarrh

eaO.R

.S

Vaccina

tion

Vaccina

tion

Plac

e

Night

Blin

dnes

s

Plac

e fo

r T.B

Tre

...

Sani

tary

Latri

ne

0.22

0.600000000000001

0.840000000000001

0.8400000000000010.66000000

00000080.63000000

00000070.88

knowledge

RADIO8% T.V

6%

HEALTH WORKER85%

OTHERS1%

Source: Survey

Source of knowledge

Cow Bullock Buffalo Calf Goat/Sheep Poultry

2127

2 115

10

3264

2 1621

22

Number of family Number of Animal

Livestock

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9% 6%6%

6%

15%6%7%

37%

5% 2% Paddy Maize

Kutki Kodo

Ramtilla Arhar

Wheat Rai

Batra Masoor

Cereals Pulse Oil/Ghee Vegetable Fruit Cash Crop0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Sufficient for Family Deficit Surplus

Food Availability

Crop Production

Source: Survey, FGD

04/08/2023KSRM 2010-12

LANDAgricultural land: 200 acre

Cultivated: 160 acre

Cultivable: 25 acre

Not cultivable: 15 acre

Dry land: 140 acre

Irrigated land: 60 acre

Soil type: Red soil (45% approx.)

Black soil: 35% (approx.)

Rocky soil: 20% (approx.)

WaterRiver: 1 ( Balai River)

Pond: 1 (2.5 acre)

Tube Well: 6

Open Well: 11 (Public-5, Private-5)

Kund: 1

ForestTotal area: 200 acre

Fuel Wood

NTFP: Mahua, Tendu Patta

Animals: Rabbit, Wild Pig, Fox, Monkey

Bird: Peacock

Natural Resources

9%

22%

22%31%

16% Landless

Below 3 Acre

Between 3 to 5

Between 5 to 10

Above 10 Acr

Source: Patwari

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Time Line of the Village:Year Description1950 Village Established1955 First Bicycle1976 First Open Well1979 Establishment of Primary School1986 First Boy to pass high school(10th)1990 First Hand pump1990 Electrification1991 First Girl to pass high school(10th)1995 First Television1996 Establishment of Anganwadi1996 Construction of Durga Manch2005 Village included in MPRLP2006 Starting of NREGA work2006 First Tractor2006 Ladali Yojana 2007 Samuhik Vivah Yojana2007 First motorbike2008 Metal Road2009 Construction of Temple2009 Formation of SHG2010 First Mobile phone

Source: Interview, Focused group discussion

04/08/2023KSRM 2010-12

9%18%

68%

5%

Economic status

very poor poor

middle rich

Village Economy

81%

19%

Primary Occupation

Farmer/Cultivator

Non Agri-laborer72%

13%

3%6% 3%3%

Secondary Occupation

Non Agri-laborer

Farmer Cultivator

Salaried Job

No secondary Occupation

Homemaker (housewife)

Agri-laborer

Source: Survey, FGD

Source: MPRLP Data

04/08/2023KSRM 2010-12

Major source of income

41%

27%

13%

7% 8%4%

Agricultural

wage labour

salaried job

Migration

Business

forest Produce

64%7%

10%

10%

1%

1%4% 2%

Food Consumption

Clothing

Health Care

Electricity & Travelling

Housing

Education

Social Function

Agri. Related Exp.

Average Expenditure

Source: Survey

04/08/2023KSRM 2010-12

Products Cereals- Paddy, Maize, Kodo,

Kutki,wheat Oil- Ramtilla, Rai, Alsi Pulses- Arhar, Batra, Masoor NTFP- Mahua, Tendu Patta

Services Kirana Shop:5

Service Holders Government Service: 8 Private Service: 2

Market Linkage Nearest market is 2 km from the

village called Pipariya Villagers usually buy & sell

products in weekly haat at Pipariya

What comes in: FMCG products Cosmetics Chocolate Biscuit Gutkha Dry Coconut Vegetables

What goes out: Wheat Rai Ramtilla Kodo Kutki Maize Arhar Batra Masoor Mahua Tendu patta HandicraftSource: FGD, PRA

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INHIBITING FORCE INDUCING FORCE

Emotional attachment to the Village

Unemployment  High cost of living

Food shortage  Excess work during Migration  Debt

Lack of proper housing facility

Landlessness 

Low quality food

Low agriculture production

Illness or Death   Draught Source: Focused Group Discussion

Force field analysis(Migration)

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Politics Agriculture Ancestor Property Labor Education Marriage Dowry Family Planning Decision Making Control over Finance

GENDER ANALYSIS

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Bank Credit Formal Source: Bank, NGO Informal Source: Money lenders Internal lending: SHG Anganwadi NGO Gram Sabha Village Level Committee:

Gram Vikas Samiti

Gram Kosh Samiti

Nigarani Samiti

Van Suraksha Samiti

Prashfutan Samiti

Political & Governance System Panchayat Office Government Schemes: MNREGA Ladali Yojana Samuhik Vivah Yojana PDS Mid-day Meal Scheme

Institutions

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Short Term Plans: Availing Sanitary Facility Promoting More Income Generating Activities like:o Brick makingo Kirana shopo Promoting production & sell of Raio Handicraft

Long Term Plans: Quality Education Optimize Agricultural Production Electrification of remaining part of the village

Village development plans

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Agriculture Land

Forest

Jute

Handicraft, Brick making skill

Social capital

Nuclear family

Water and irrigation equipments

Illiteracy

Low wage payment

Low Saving Habit

Demand for Agriculture/NTFP at local Market

Pipariya Market

Road connectivity

Weekly Haat

NGO intervention

Government scheme

Natural Calamities

Job insecurity

Low Repayment habit

SWOT ANALYSISSTRENGTH WEAKNESS

OPPORTUNITY THREAT

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PRASocial Map

Resource MapChapatti Diagram

Seasonal Calendar

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Social & Resource Map

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Chapatti Diagram

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Seasonal Calendar

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Udyogini which means “women entrepreneur” came into existence in

1992 as a World Bank initiative to pilot a program to develop a

curriculum, methodology and service provider for micro enterprise

management services, principally training for poor, asset less and

mainly illiterate women in the backward states of India.

It is registered under the Societies Act 1860

Understanding Organization

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Vision To become a nationally and internationally

recognized agency specializing in business development services for NGOs and poor women.

Mission To provide quality and appropriate business

development services for promotion of poor women as entrepreneurs.

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Geographical Outreach

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Enterprise motivation and management awareness for grassroots women.

Creation of grassroots business development service providers

Enterprise promotion and incentives for producers and market players

Ownership and scale up through systems and institution

Expansion and outreach

Operational framework:

04/08/2023KSRM 2010-12

Cluster identification, mobilization and development

Conducting market related Action Research & Assessment Studies

Conducting Feasibility Studies

Formulation of Business Plans for SMEs

Enterprise motivation / orientation training

Facilitation of market information, linkages & support

Facilitation for financial including social venture capital support

Building BDSP capacity through training, orientation & exposures

Mentoring selected BDSPs as entrepreneurs with access to venture finance

Services Offered

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Operational Model of VLSC

BDS Centre• Market Support

• Tech & Insti support· Market Information

· Training & exposure

Crèches

WEGs

WEG

VLCs

PROFIT

MARKET

WEG WEG

VLCs

WEG WEG

VLCs

Community

Cluster Level CentresPROCESSING

CENTRES

Udyogini# Mobilize & organize producers # Capacity Building # Monitoring

Contractual Relationship

Profits

Produc

t

Inflow

Product

Outflow

UJAS

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Future Plans To strengthen customer base by expansion and outreach to other districts like Katni,

Shingroli. To strengthen and improvise the quality of training. To improvise the BDS by adding up more services and products in the supply chain. To set up a franchise model for the existing and upcoming VLSCs

Funding Partners

MISEREOR European Union ICCO Ford Foundation Forest Government of Uttrakhand GOI NABARD ICCW

Intel CorporationDepartmentGovernment of Madhya Pradesh Government of Rajasthan Reliance Life Sciences

04/08/2023KSRM 2010-12

THEME PAPERAssessment of willingness to pay of the community for the

services and products identified for being offered through Village Level Service Centers(VLSC)

04/08/2023KSRM 2010-12

Objective

To check for the willingness of the community to pay for the

identified products

To introduce new services and products in the supply chain of UJAS

The long term goal of this project is to increase the profitability of the

CLSCs, VLSCs by solving the identified problems in the supply chain

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Babaliya Bakori Niwas

Keriba Singarpur Khamariya

Padhriya Muradeeh Phadki Raiyat

Sukhram Bakchheda Gondi Bandariya

Chakdehi Dungariya Mohpani

Banar Chirayi Dongari Umariya

Mukas Khurd Khuksar Lohari

Barbati Sijhori  

7 7 6

Research DesignStudy area:

04/08/2023KSRM 2010-12

Research MethodologySampling Method:

Stratified sampling is used and the households of the given 20 villages are selected as sample.

Survey Design:In the study both Primary and Secondary data is collected to

fulfill the purpose of the study.Collection of primary data:Semi structured questionnaire

Collection of Secondary data:Internet Review of literature, magazines & available document from co-

interns

04/08/2023KSRM 2010-12

1. Recharge Voucher2. PCO3. Tailoring4. Cycle Repairing5. Veterinary Service6. Agriculture Consultant7. Health Insurance8. Warehouse9. Submission of Electricity Bill10. Emergency lights11. Bank Service12. Computer Work13. Irrigation Equipment

Products and Services for which willingness has to be found

04/08/2023KSRM 2010-12

2) PCO

3) Warehouse

Analysis of Services

36%

3%3%

58%

Rs 1.5-2.0/minute

Rs 1/minute

Rs 2/minute

No

53%

2%

22%

11%10%

Rs 20/quintal

Rs 25/quintal

Only for consumption

Not able to pay

No

1) Recharge voucher 53%

3%

12%

8%

24%

Rs 11 Rs 12

Rs 10 No mobile

no

Source: Survey

04/08/2023KSRM 2010-12

4) Electricity Bill Submission

5) Irrigation Equipment on Rent

6) Computer Work (Photography)

41%

2%

27%

17%

13%Bill+ Rs 5

Bill+Rs 2

No Electricity Avaliable

Not willing to pay

No

25%

7%

2%4%5%

1%

29%

3%

23% Rs 50/hour

Rs 40/hour

Rs 60/hour

Rs 80/hour

Rs 30/hour

Rs 100

No water

No idea

No

3%

38%

2%4%

11%

2%

19%

2%

2%

1%

1% 16% Rs 80/6pRs 50/6pRs 42/6pRs 60/6pRs 70/6pRs 35/6pRs 30/6pRs 25/6pRs 15/6pRs 24/6p

Source: Survey

04/08/2023KSRM 2010-12

7) Health Insurance

8) Agriculture Consultant

67%3%2%

1%

1% 2%

24%

Rs 150-200/yearRs 250/yearRs 300/yearRs 350/yearRs 400/yearRs 500/yearRs 350-800/year

1%14%

60%

2%

23%

Rs 200Rs 150Rs 100Rs 50No

Source: Survey

04/08/2023KSRM 2010-12

9) Cycle Repairing

10) Veterinary Service

68%

32%

Willing to pay at Market rateNot willing

1%

46%

2%4%1%

9%1%

36% Rs 100/animalRs 50/animalRs 40/animalRs 30/animalRs 25/animalRs 20/animalRs 10/animalNo

Source: Survey

04/08/2023KSRM 2010-12

11) Emergency Light

12) Bank Linkages

13) Tailoring

14%

86%

Willing to Pay

Not Willing to pay

11%

89%

Willingness

Not willing

87%

13%

Willingness to Pay at Market rateNot willing

Source: Survey

04/08/2023KSRM 2010-12

RECHRGE

COUPON

P.C.O

WAREH

OUSE

SUBMIS

SION O

F ELE

CTRIC

BILL

IRRIG

ATION E

QUIPMEN

T ON R

ENT

COMPUTE

R WORK

HEALT

H INSU

RANCE

AGRICULT

URAL CONSU

LTANT

CYCLE

REP

AIRIN

G

PARA V

ETER

NAIRY

DOCTOR

EMER

GENCY

LIGHT

BANK LINKAGE

TAILO

RING

0

10

20

30

40

50

60

70

80

90

100

NIWAS

BAKORI

BABALIYA

Demand for Products & Services

Source: Survey

04/08/2023KSRM 2010-12

1. Recharge Coupon

2. Electricity bill Submission

3. Health Insurance Service

4. Agriculture Consultant Service

5. Cycle repairing

Suggestions:

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Rural Action Component

Grassroots Management Training for Women Entrepreneur Groups

04/08/2023KSRM 2010-12

Objective: To motivate and sensitize women to develop and inculcate

entrepreneurship within them To sensitize women about the necessity and strength of

organized power To empower them in collective decision making process

Methodology:A number of training tools are used like games, lecture,

pictorial cards, group discussions, use of charts, case study, money, role play .The training module is designed to encourage active participation of the group members.

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Module for WEG Training

  Topic Objective Pedagogy

Module 1

Warming up To know about each membersSmall warm up game, introducing

with name, place and work

Role of women in family/society Multirole played by women Discussion

  Definition & objective of WEG

To motivate WEG that will help them to double their income through

savings & enterprise development Lecture Mode

Module 2 Group vision ,Mission & Goal To make them familiar with their role

as WEG Discussion & use of flip chart

Module 3 Unity Advantages Role play/cat & rat Story

Module 4 Collective decision making Importance of group decisionDistribution of money dividing the

members to diff groups

Module 5 Common fund management Appropriate utilization of money Life skill -situational case

Module 6 Livelihood AnalysisTo know what they are doing and

what they can do Use of charts/Discussion

Module 7 Business Idea GenerationTo motivate the group to develop

enterprise Game & discussion

Key Activities & Process

04/08/2023KSRM 2010-12

Outcome and Impact:

They were able to quantify their needs such as further enterprise related training and

market linkages. (Sources: feedback )

Facilitated in making appropriate decision for their enterprises`

Motivated members to generate varied ideas for enterprise selection

Instilled a Reflective thinking among the people

04/08/2023KSRM 2010-12

Factors influencing the rural women to start and operate their enterprises.

Importance of life skills & functional literacy

It helped us to understand that giving right information can help people to make

right decision.

A mere distribution of money has degraded the communities’ value and generated a

feeling of dependency.

Efforts should be made to make community self dependent, which can happen by

enterprise development.

Partnering with other NGOs for effective work.

Lessons Learnt:

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Skit

Advantages of doing Enterprise & EntrepreneurshipTitle: Vimla ki kahani

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National Service Scheme

Participation in Pulse Polio ProgramParticipation in Republic Day

Dancing CompetitionTeaching in primary School

Essay and Painting CompetitionRally on Women’s Day

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Pulse Polio

Republic Day

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Dancing Competition

Teaching in Primary School

04/08/2023KSRM 2010-12

Es sa y and Draw ing Com petition

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Rally on Women’s Day

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Gomati Bai

Age: 46

Education: Illiterate

No. of family members: 4

Family Income: Rs 9000

Before:

Agriculture

Wage Labor

Now:

Running VLSC

Future Plan:

Building Infrastructure

Better Educational facility

for Children

Case Study

VILLAGE LEVEL SERVICE CENTRE (VLSC)

04/08/2023KSRM 2010-12

Villagers were not aware of the price of the products

As some of the villages are not operational areas of the organization,

cause problems in conducting survey.

As villagers had to go for work, they were not available during day

time

People were hesitant to tell about their income and assets during

household survey

Limitations of Study

04/08/2023KSRM 2010-12

Thank you