vikas company profile

© 2003 KPMG. All rights reserved. Draft and confidential

Vikas Publishing House Pvt Ltd

NameDate

CONTENTSExecutive Summary

Vikas Publishing - An Introduction

Promoter Profiles

3

Value Chain

8

16

21

Executive Summary

Executive Summary

1

2

3

About Vikas

Vikas Publishing was set up in 1969. The company is growing currently at over 25 percent.

Vikas has three broad divisions – Madhubun (School), College - Open Market and College - Custom

The company markets over 1450 titles to over 25,000 institutions and 400 universities across the country and export market

Source: Vikas Publishing House

Executive Summary

1

2

Key Clients

Vikas books are prescribed at top Business schools in India (IIMs) and also at leading technical universities (Anna, Delhi, Mumbai, Kolkata)

Vikas has contracts with several major distance learning universities/institutions for developing customized content

Over 6,000 of the targeted 10,000 schools subscribe to Madhubun3


Executive Summary

1

2

3

Promoters / Organization

The company is managed by Piyush Chawla, Sharda Chawla and Sajili Shirodkar.

Team strength of 204 personnel with 102 in Sales and 52 in Editorial

Vikas has its corporate office in the National Capital Region of India ( Noida) and has 7 branch offices in India

Ongoing Initiatives

1 The company is working towards various revenue enhancing opportunities in each of its three divisions


Vikas Publishing

About Vikas

1

2

3

Setup in 1969

Corporate office at Noida, India

Branches at Mumbai,

Bangalore, Chennai, Kolkata,

Patna, Lucknow, Ahmedabad;

Warehouse at Sahibabad

Growing at 25% in recent years


About Vikas (Cont’d)

1

2

3

Total Team strength of 204 (Sales -

102, Editorial - 52)

Total titles under circulation – 1,450

Network of 5,000 book sellers in India

and 500 book sellers in SAARC

Active database of 400 universities,

25,000 institutions, 3,500 faculty

4



Madhubun Educational Books(School Division)

Vikas Publishing House Pvt. Ltd

Open Market Division

Custom Publishing

Division

College Division

UBS Publishers’ Distributors is a sister company and among the largest distributor and book exporter in the Indian book trade



We believe in empowering employees, encouraging a sense of ownership.

The different departments such as Sales, Editorial, Production and

Operations are handled by professionals with vast experience.


College – Management, Commerce,

Engineering, Competitive

Examinations, Computers

Custom – Management, Commerce,

Engineering, Computers

School – English, Hindi, Mathematics,

Social Science,

Environmental Studies,

Science, Computer,

General Knowledge,

Kindergarten (Writing,

Colouring, Craft),

Supplementary reading

Focus Subjects

1

2

3


Select Best Sellers – Higher Education

Financial Management by IM Pandey, Prof at IIM Ahmedabad

Financial Accounting by SN Maheshwari, Former Prof at SRCC

Business Law by MC Kucchal, Former Prof at SRCC

Engineering Mechanics by S Rajasekaran, Sr Prof at PSG Coimbatore

Digital Circuits and Design by Salivahanan, Principal SSN College Chennai

Managerial Economics by DN Dwivedi, Former Prof at Ramjas College

A First Course in Computers by Sanjay Saxena, Consultant at World Bank

If I am Assassinated by Zulfikar Ali Bhutto, Former President of Pakistan

Count Your Chickens Before They Hatch by Arindam Chaudhuri, Chairman IIPM

Freedom at Midnight by Dominique Lapierre & Larry Collins, World Famous Authors


1

7

8

9

10

6

5

4

3

2

Best Selling Authors – School

Mahrukh Singh, Principal Mothers International School

Vijaya Subramanian, Vice Principal Sardar Patel Vidyalya

Geeta Dudeja, Former Principal Junior Modern School

Mondira Bhardwaj, Former Principal Amity Saket and The Indian School

Gayatri Moorthy, Former teacher Convent of Jesus & Mary

Mary George, Head of Department History, Modern School Vasant Vihar


1

5

4

3

2

6

Value Chain

Value Chain

SCHOOL / COLLEGE

SALES FORCE

AUTHORS

EDITORIAL

develop/ update

DEALERS

PAPER MERCHANT

PRINTING

BINDING

LAMINATION

BOOKS

WAREHOUSE

Promotes books

Receives order /

paymentVIKAS HEAD OFFICE

Promotes books

Transmits order

Transmits order

Films with

printer

Instructions to print

Instructions to dispatch paper to

printer

Paper dispatched

Books printed

Books dispatched

Books dispatched

Books dispatched

Receives payment


Demand Generation Process

1

2

3

College – 30 member sales team visits target institutes, identifies need and

promotes titles. Process also involves meeting faculty and providing

specimen copies. Follow up is essential to get a prescription

Custom – Above 30 member sales team generates leads from distance

learning institutions. Exclusive custom publishing specialists identify need

areas and freeze titles which are to be developed within the agreed time &

finalize commercials

School – 60 member sales team visit 10,000 target schools and meet up with

decision makers (principals, headmistress, subject teachers) to promote the

titles and to organize support workshops


Clients

1

2

3

4

College – Vikas titles are recommended at IIM Ahmedabad, IIM Calcutta, IIM

Lucknow, IIM Indore, PSG, NIT Suratkal, DCE, XLRI, Bajaj, MDI, IMT, ICFAI, etc

College – Vikas has syllabi prescriptions in Anna university, Bangalore univ,

Kolkata univ, Delhi univ, UP Technical univ, Mumbai univ, etc

Custom – Clients include Punjab Technical univ, Institute of Management

Technology, Bharti Vidyapeeth, IASE univ, etc

School – Of the 10,000 targeted schools, 6,000 are users of Madhubun books


Demand Fulfillment Process

1

2

3

College - Orders collected from dealers/UBS, Supply from central warehouse

School - Orders collected from 1200 dealers, Supply from central warehouse

Custom - Content is customized by authors for a specific institutional need.

Post review by institute, the feedback is incorporated and written approval is

obtained. Subsequent to printing, packaging, sets are dispatched to the

university / study centres / students depending on the need.


Organization Structure & Promoter

Profile

Promoter Profile – Piyush Chawla

1

2

3

4

5

MBA from International Management Institute, New Delhi

Spearheading the growth of Vikas Higher Education with 40% growth each

year over the last few years.

Initiated developing course material for Distance Education Institutions

and made it the fastest growing division

Young Publisher Award, 2001 from Federation of Indian Publishers

Leader with Landmark Education (A training & development organization

committed to transforming lives of people)


Promoter Profile – Sharda Chawla

1

2

3

4

Sharda Chawla is associated with Madhubun Educational Books - the Children's Book division of Vikas Publishing House Pvt Ltd, New Delhi - since its inception. She has been involved with conceptualising, developing, selecting and publishing books for children for over two decades.

She loves children and she loves books! Publishing children's books is, therefore, an obvious choice. She is equally passionate about making learning a joyous experience for children.

She is the recepient of Federation of Indian Publishers' Award for 'Distingiuished Women Publishers, 1999' and 'Fiji Sahitya Samiti Award, 2001'.

She is on the Managing Committees of Amar Jyoti Charitable Trust and Akshay Pratishthan(both integrated schools for physically challenged students); and an Executive member of the Chinmaya Mission and the Chinmaya Vidyalaya.


Promoter Profile – Sajili Shirodkar

1

2

3

4

Sajili completed her CA in 1990 and worked for three years with DSP, Times Guarantee and Tata Finance.

Sajili joined Madhubun in 1993

She started with a sales focus and has extensive experience in managing other departments including editorial, operations, logistics, administration, etc

Sajili has been heading Madhubun Educational books since 1998


vikas company profile

Documents