FAMOUS INDIAN ENTERPRENEUR-VIJAY

MALLYA

VIJAY MALLYA• Vijay Mallya( born 18 December 1955) is an Indian

billionaire and Rajya Sabha MP. The son of industrialist Vittal Mallya, he is the Chairman of the United Breweries Group and Kingfisher Airlines, which draws its name from United Breweries Group's flagship beer brand, Kingfisher.

• As of 2008, Mallya was ranked as the 962nd richest person in the world and the 41st in India with an estimated net worth of $1.2 billion.[2] He receives substantial press coverage that focuses on his lavish parties and his hotels, automobiles, Formula One team Force India, IPL Cricket team Royal Challengers Bangalore and his yacht, the Indian Empress.

VIJAY MALLYA-POLITICAL CAREER

• He took the reins as chairman of the UB Group in 1983 and since then, the group has grown into a multi-national conglomerate of over 60 companies with an annual turnover which has increased by 439% to US$ 1.2 billion in 1998-99 despite the frequent devaluation of currencies in many developing countries, including India, where the group largely operates. The focal business areas of the group encompass Beverage Alcohol, Life Sciences, Engineering, Agriculture and Chemicals, Information Technology and Leisure. Kingfisher Airlines is the first Indian company

BUSINESS TYCOON-VIJAY MALLYA

• Indian Billionaire and Liquor Tycoon , Vijay Mallya has always been known for his charismatic personality,flamboyance and lavish lifestyle.The stylish business tycoon is known for sporting diamond ear studs.Mallya does not think twice before flaunting his wealth.Mallya owns yachts,private jets,a customized boeing 727,around 250 vintage cars and a stud farm with 200 horses.Mallya’s Indian Empress is a Rs 450 corer, 311 feet yacht. Kalizma is a 165 feet yacht, this was owned by actor Richard Burton at one time.

VIJAY MALLYA’S KINGFISHER AIRLINES

• Owned by the India's biggest liquor baron, Mr Vijay Mallya, Kingfisher Airlines is one of the finest luxury airlines of India. Based in Bangalore, the Kingfisher Airlines started operations on 9th may 2005, following the lease of 4 Airbus 320 aircraft. Recognized with its colourful logo of Kingfisher bird emblazoned on the tails of all the aircrafts, Kingfisher Airlines main vision is to deliver safe, value-based and enjoyable travel experience to all its guest based on its core values of 'safety', 'service', 'happiness', 'accountability' and 'teamwork'. Kingfisher Airlines offers many exclusive services to its passengers that include personal valet at the airport to assist in baggage handling and boarding, personal and exclusive lounges with private space, refreshments and music at the airport, audio and video on-demand accompanied with extra-wide personalized screens in the aircraft, comfortable Sleeperette seats and a delicious three-course gourmet meal. Providing cheap and discounted tickets, Kingfisher Airlines promises you a smooth and stress free air journey, which is truly world class in every sense.

KINGFISHER BEER OF VIJAY MALLYA

VIJAY MALLYA-SPIRIT BEHIND KINGFISHER

BRAND• The Western world has for long had the flamboyant CEOs

promoting their brands from the front. Sir Richard Branson and Steve Jobs are the two prominent names that come to mind. Though Asia has not had its share of CEO brand ambassadors for long, things are changing fast across the region.

• Vijay Mallya, the flamboyant CEO of United Breweries - the company that owns the Kingfisher brand - is one of the most flamboyant CEOs in Asia. Vijay Mallya believes in leading his brand from the front by leveraging his personality.

• Vijay Mallya is referred to as India's Richard Branson. A great part of the personality of the Kingfisher brand is based on Mallya's personality. He is credited with having single handedly changed the image of his beer brand from a commodity to a lifestyle brand. The Kingfisher brand commands a 29% share of the beer market in India and is sold in over 52 countries.

VIJAY MALLYA’S IPL TEAM

• Bangalore: Vijay Mallya's Bangalore Indian Premier League (IPL) team will be called the Bangalore Royal Challengers, and a star-studded launch brought out the elements.

• A glittering ceremony introduced the Garden City to its very own Royal Challengers; Vijay Mallya's star-studded outfit that will play in the inaugural IPL Twenty20 championship has many stars including Rahul Dravid, Anil Kumble and Jacques Kallis.

• "I think the basic strategy is to try and play some good cricket. I believe we have got a good team. We have got some experience; we have got a good balance. I believe we will be very comfortable and competitive in the tournament," Bangalore team skipper Rahul Dravid said.