Ashley Barthel

Account Executive

ashley@viewpoints.com

312.447.6103

Consumers are talking about YOU right now on Viewpoints

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About Viewpoints Network

• Viewpoints is a social technology and media company

• We build communities and motivate "social influencers" to share their experiences by writing reviews, blog posts, how-to guides and participating in forum discussions

• We help organize and present those contributions to help other consumers make smarter purchase decisions

• Our technology platform runs Viewpoints.com and also powers private label communities for leading brands like Sears

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Viewpoints’ Unique Audience

• 315,000+ registered MEMBERS who are contributors, not just readers, of social content– Members are value and budget conscious and are actively providing

feedback to brands in the form of reviews and conversations that STAY LIVE in perpetuity, serving as an on-going resource for the millions of in-market shoppers that visit Viewpoints.com each month

• 2 million monthly unique visitors ACTIVELY looking for product information and are IN-MARKET and ready to make purchases– 90% of our READERS find us directly from Search Engines

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• We turn the process of talking about brands and products into a true social experience

– Detailed reviews

– Personal photos

– Helpful votes

– Threaded Comments

– Product details

– Pricing information

– Where to buy links

Viewpoints Reviews

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Viewpoints Conversations

• Rich discussion boards contain lively conversations around products & themes, and provide tons of helpful ideas and information

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Viewpoints Content

• Viewpoints offers helpful content for in-market consumers

– Buying Guides

– How-to Guides

– The Viewpoints blog

– “Battle of the Brands”

– User written guides

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Leverage Consumer Trust in Advertising

Consumer Trust in Advertising by Channel (Trust Somewhat/Completely) 2007 vs. 2009

July 2009 Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising

Our Social Influencer programs help you take advantage of two of the most trusted forms of advertising: peer recommendations & online reviews

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Viewpoints 2010 Update

• 161% Year over Year Traffic Growth

• Viewpoints now the 6th largest user review site

• Viewpoints is growing twice as fast as the top 5 sites

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Social Influencer Programs

Engage Influential Consumers

The BIG IDEA –

Engage Social Influencers to try products and services, build awareness about brands, stimulate conversations, create valuable consumer generated content in the form of online product reviews, and present them in a way that influences future purchases.

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Social Influencer Programs

Program Mechanics

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Incentive in the form of a free sample Incentive in the form of a contest

How the program works

#1 – Get Your Product In Consumers’ Hands

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How the program works

#1 – Get Your Product In Consumers’ Hands

You Select the Reviewers

Identify reviewers you want to reach based onyour targeting criteria

Prequalify further through opt-in process

Only registered reviewers are eligible to participate insuring quality

Preselected Reviewers Receive Invite Preselected Reviewers Apply

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How the program works

#2 - Generate Reviews of your Product

Preselected Viewers Write Reviews

Reviews Contains

Star RatingProduct Details Honest feedbackPros/ConsCommentsSampling Disclosure

Reviews Enhanced By

SEO100% SOV -Roadblocked AdsCustom VideoProduct DetailsMember PollsProduct focused Discussion Boards

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How the program works

#3 – Leverage the Viewpoints Community

Reviews are Optimized for Organic Search TrafficMembers are Encouraged to Share Reviews

We extend program reach by encouraging sharing via email, blogs, Twitter, Facebook and more.

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How the program works

#3 – Leverage the Viewpoints Community

Reviews are Featured in Follow up Email Promotion Reviews are Featured in Follow up Online Ads

Ads run on Viewpoints.com in targeted inventory.

Ads may also run outside of Viewpoints, provided there is logo attribution.

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How the program works

#4 – Conclude with Insights and Extension

Custom Surveys Deliver Additional Insights Reviews may be Displayed on Brand Sites

At the conclusion of every campaign, Viewpoints surveys all participants. All clients receive a 15+ page Post Campaign Analysis Report highlighting review and product trends, additional feedback gathered via survey, and data on the amplification and impact of the program.

Optionally, review snippets may be featured on brand sites for no cost and little technical effort.

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Optional Program Extensions

Expand your presence in the community

Complement With Targeted Media Complement With Custom Content Creation

Opportunities include:

Extend your brand’s voice on Viewpoints through targeted media messaging.

Establish your brand as an authoritative voice through custom content creation.

Sample Buying GuideSample Targeted Category Page

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Social Influencer Program

Turnkey Implementation

You ProvideApproved images

Product features

Descriptions

Viewpoints Delivers All custom creative creation and development

All Search Engine Optimization tactics

All reviewer recruitment

Extensive campaign promotion

All engagement with reviewers

General Timeline

3 weeks to launch new programs

3-6 month total engagements are typical

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Summary

“Helping consumers make smarter purchase decisions”