Micromax is an Indian consumer electronics company

. It is a private limited company.

9th largest mobile handset manufacturer in the World.

Micromax started it’s journey as a software company

since 1999, located in Gurgaon, Haryana, India.

In 2008, it entered mobile handset business.

It has become The largest Indian domestic mobile

handsets company in 2010.

Micromax is one of the leading Indian Telecom

Company. 23 domestic offices across the country and

international offices in Hong Kong, it has around 1900

employees.

Revenue US$ 626 million (2012)

Rahul

sharma

Sumeet

Arora

Vikash jain

Rajesh

agarwal

mobiles

LED televisionsTablets

Data card

30 DAYS, battery backup mobile, add Micromax

states,

Micromax sells around 1.3 million mobiles handsets

every month, with a presence in more than 500

districts through 100,000 retail outlets in India.

o Launched funbook on April 3, 2012, an android 4.0

ice cream sandwich tablet with 7- inch capacitive

display.

o Micromax has launched the Canvas Tab P650

Android tablet. Making it the first tablet in

the canvas series.

Micromax come in television market with the

launch of LED TV 24-inch to 55-inch range.

Micromax has set up a one lakh square feet

manufacturing.

It has production capacity of 2,000 LED per

day.

Led TV of 24 inch from micromax market price

₹ 15,990 and full HD smart TV 55 inch ₹

1,29,990 .

1. Low cost of production.

2. handsets up to 30 days long battery

backup in mobile handset.

3. It has provide full HD/3D display in TV

and mobile.

4. Aspirational qwerty keypad handset.

5. Operating 3G handsets in segment.

Micromax has still not been able to

establish itself well in the urban market.

Micromax has a manufacturing unit set

up in china which has sink the name of

micromax.

Total turnover is less than Samsung.

It has much not good brand value the

customer mind as it’s competitors have.

Since Micromax has not yet entered

urban market, it has a very huge

opportunity to establish itself in urban

market.

Micromax has capacity to make

production at global stage. it establishes

itself in the domestic market.

It should entered in laptop/computer

market.

Micromax faces a tough competition

from these players Samsung, Sony etc.

Micromax’s business model has been

replicated by many new players which

again pose a threat to Micromax.

Customer assumes it’s product as china

product.

Currently Micromax is dominating the rural market.

They are basically catering to the need of the

customers of the rural area.

It’s market strategy is to improve the visibility in the

urban markets also building brand image.

low-cost QWERTY phones, universal remote control

and gaming phones. it is coming out with new models,

It’s Strategy focuses on innovating, designing and

using the latest technologies to develop products at

affordable prices.

1. Focus on urban market specially youth 18-25 years

2. As smart phone is going to be the future of mobile

market, Micromax has started focusing on smart

phones as well as tablets

3. On capturing major share of urban youth market, for next two years Micromax needs to focus on urban

market at large

4. Focus on expand to international markets and enter

into neighboring Indian countries, south African

countries etc.

5. Micromax aims to be a company with a double digit

market share by 2014,