Sam Edsall, ProfessorDepartment of Broadcasting

Western Illinois University

Assessing Video Projects

BEA Assessment Workshop

About Our Program Department of

Broadcasting

200 majors, 35 minors

3 tracks News & Performance Production Sports Production

Student Assessment From the Provost:

“Plans for the assessment of student learning in the major are developed, reviewed and revised as needed by the departments, reviewed by college deans, and submitted to the Office of the Provost. Approval of major assessment plans rests with the Provost's Office.”

Student Assessment Identify learning outcomes

Course/Assignment objectives

Assess the students' achievement of those outcomes How are they doing?

Analyze the results of learning assessment What are they missing?

Use those results to enhance curriculum and the teaching-learning process Make adjustments

Before the Rubric Narrative evaluations

“This is good” “That needs work”

Strengths Thorough

Checklist on what needs fixing

Tended to be long

Narrative Weaknesses Assessing at a glance

difficult to do What was good? What was not so good?

Linear evaluation Similar items discussed at

different points within the narrative Hard to track patterns

Rubric Development Break it down

Divide the project into measureable subcomponents

Good for the student Better assess specific strengths and weaknesses

within their production

Good for the instructor Easier to gauge individual student growth Identify class-wide proficiencies and deficiencies

that can be addressed in course pedagogy

Rubric Development What’s out there?

What can I learn from others?

What do I need to make this work?

Make a mash-up Mix it all together into something

that will work for the instructor and student

The Result Ten categories

0-10 point scale Room for comments

No secrets Rubric discussed in

syllabus Copy available online Each project uses the same

form

The Result

Project Objectives Does the end result match their project proposal?

Knowledge & Resources Level of research into the project

The Result

Creativity Does the project attract and maintain viewer

interest?

Organization Does it make sense?

The Result

Videography Camera skills

Lighting Control of lighting inside and outside, coloring

The Result

Audio Control of primary and secondary audio sources

Editing Pacing, use of B-roll, bad edits

The Result

Video Graphics Color, size, placement, consistent and SPELLING

Overall Quality How does this compare to other student competition

entries

The Result

Deductions: Late Submission

20-point penalty for each school day late DVD Submission

Saved in proper format Labeled and in a protective sleeve

Assessment by Rubric

Check the Charts

Individual Is the student improving in

areas they were weak at before?

Class as a whole Overall skill levels Any stubborn spots?

Looking Ahead Part of Blackboard

Evaluate online Everything stays digital

Analyze the results Student progress reports Track class performance as

the semester progresses

Sam Edsall, ProfessorDepartment of Broadcasting

Western Illinois University

Assessing Video Projects

BEA Assessment Workshop