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© 2015 Fresh Ink Marketing | Reach the RIGHT Audience & Get RESULTS The The

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Page 1: Video Marketing To Reach the Right Audience

© 2015 Fresh Ink Marketing |

Reach the RIGHT Audience

&Get RESULTS

The

The

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© 2015 Fresh Ink Marketing | 2

We Simplify Your Marketing Approach

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DRIVE RESULTS WITH VIDEO

www.TheFreshInk.com

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© 2015 Fresh Ink Marketing |

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No Need To Take Notes

Download Our Notes

Here:

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TheDOWNLOADHERE

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Take A Pic… It Will Last Longer

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First, A little About

Demo Reel 2015 • Fresh Ink Marketing works to understand the needs of your

business and are thought leaders in the field of video strategy.

• We are content creators with a deep understanding of brand strategy, sales, marketing and advertising.

• We produce turnkey web video solutions that are in line with your marketing campaign

• We extend your brand’s story through video

WAt Fresh Ink, we are unique in that we have streamlined strategic,

creative, and video production into one turnkey solution – Producing High Value to Our Clients!

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Video

Digital Distribution

ANALYTICS

Our Model-We are a specialty online digital media company that is focused on 3 core areas of business.

AnalyticsWe analyze data and improve

performance for maximum efficiency

TURN-KEY VIDEO

PRODUCTIONExperts at sharing your message

through engaging content:

Engaging VideoViews, Clicks, and Shares

VIDEO DISTRIBUTION

We work with marketing to distribute and leverage your content to drive revenue

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We ALL Need HelpSometimes

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ON-LINE VIDEO IS NO LONGER A NICE TO HAVE…IT IS WHERE YOUR AUDIENCE IS.

Source: Google-commissioned Nielsen study (U.S.), December 2013-February 2015. Audience Reach among 18- to 49-year-olds for YouTube (mobile only) and 124 U.S. cable networks individually (television only)

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Why Video Marketing?Ultimate way to tell a story - Video has 5 times greater recall than written textYouTube, the second most popular search engine – links to Google Create unique, entertaining and compelling format – easy to test creativeConsumers use video content throughout the sales cycleSpend on desktop online video is projected to grow 21% every year until 2019Online video can be optimized and refined to ensure we reach your audience.Repeatable content – accountable media and communication and analyticsVideo is seeing explosive Growth - YouTube seeing 50% growth in watch time year over year2 in 2015According to eMarketer, U.S. online video ad spending is predicted to hit $7.77B this year, up from $5.96B in 2014.

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Video is a Key Part to the Decision Hierarchy

Data pulled Google Zero Moment of Truth; 2012

It is critical the story is told, but also the distribution strategy and how it is viewed

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Mobile Video a key segment

Source: Google/Ipsos MediaCT, U.S. “Brand Building on Mobile” survey,

February 2015

• Video Content on Mobile Devices has shown to create amore personal connection for brands. It puts the story inches from your eyes

• Smartphone users are more likely to watch and share ads and content from brands.

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Video Campaigns Can Increase Your Brands Performance

Source: Google/U.S. “How YouTube Extends the Reach and Engagement of Your Video Advertising”; December

2015“Measuring the Impact of Online Video on Brand Metrics”, April 2015

• Brand Engagement: Data analytics from 89 companies found viewers who completed TrueView ads – or at least 30 second – were 23x more likely to visit or subscribe to the brand channel, watch more content or share the video.

• Brand Recall: Data analyzed from 50 campaigns from Fortune 100 brands and category leaders – 94% of the campaigns drove a significant lift, with an average of 80%, of brand recall

• Brand Awareness: 65% of Google Preferred ads saw an increase in brand awareness, with an average lift of 17%

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Understand Best Practicesin Online Marketing

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Best video practices, from GE to Microsoft

Demand Metric Report August 2014

Results indicated that almost 70% of B2B marketers are using video in their mix, budgets are increasing, and 82% of B2B marketers reported success with video marketing initiatives.Over one-third of large companies produce more than 100 marketing videos annually. Over 70% of respondents claim that video performs better than other content for producing conversionOpportunities exist not just to be found via external engines

but on your own site, and by distributing compelling video.

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Draw Eyes to Your Brand and Boost Your Bottom Line

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Video-HUGE advertising opportunity

Nov 17,2014

Online video ads are one of the fastest-growing ad mediums.

Video ads far outpace growth in spending on television and other digital formats.

Online video ad viewing exploded in 2013. Over 35 billion video ads were viewed in the U.S. in December.

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What Is Driving Video Growth?

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Video ads provide a level of visual and narrative richness that nearly equals television while offering the advantages:

• Digital, including advanced targeting,• Tracking Capabilities• Automated buying of video ad units.

What is Driving Videos Growth?

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Content CreationYouTube is changing advertising

YouTube succeeds over traditional broadcast advertising because:People come first—it’s engaging and entertaining on an emotional level Brands are making some of the most popular content on YouTube and it makes sense why: Smaller companies have the ability and budget to produce web videos much easier than a TV broadcast while larger companies can afford to produce a high quantity, and high quality, content that extends their story.Even TV shows are being aired online, allowing online videos to be viewed on multiple platformsYouTube is building brands by producing content that people want to watch and making ads much more accessible (i.e. mobile video) Audience counts—YouTube targets a more niche audience instead of a widespread audience (like broadcast TV does)

Advertising revenue*: Internet (ads via YouTube and other platforms)- $42.8 billionBroadcast TV- $40.1 billion

*Forbes

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The Video Sales Funnel*Only 15% of the funnel is designed for high-level, top-of-funnel topics and interest –

Explainer videos, thought leadership interviews, event videos, community videos

65% of content is mid level –How-to content stage

Corporate profiles, How-to libraries, recorded webinar content, product tour videos and detailed product demos, client testimonials and video case studies

20% Justify and Close- Personalize and seal the deal

More client testimonials, FAQ videos, infographic videos and company announcements and distribute through email campaigns

*Modern Market’s Guide to getting the Most Out of Video

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DEFINE YOUR TARGET

AUDIENCE

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Distribution:Ensure effectiveness of your content

Define your target audience Integrate your content using:

Email campaignsSocial sitesLanding pagesBlogsMultiple video platforms

Optimize your digital content (using analytics) to ensure search engine resultsDistribution is what builds brand awareness and ultimately increases ROI

• Rule of Thumb: • Have a budget similar to (or more than)

the cost of video production. • Distribution is just as important as creating content—Think: If Da’Vinci Had a marketing and Distribution Plan for the Mona Lisa.

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Look For Ways to Improve Performance

1. Digital distribution:• Website• Email signature• End cards• YouTube channels

• Helps with SEO efforts• Landing Pages

• Control content and analytics

• SEO/SEM• Through Google and

other search engines• Social Targeting: LinkedIn,

Facebook, etc.• Usually pay to play, hyper

targeted audiences, etc.

Fresh Ink’s Distribution Tactics:

Driving Measureable Results with advanced tracking and reporting

2. Traditional distribution• Sales meetings or

presentations• Follow up tool• Traditional campaigns

• Drives back to landing pages

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Video Platforms & Landing PagesConvey the Message and Drive Results

Platform Services:• Detailed tracking and reporting by

campaign and review• No programming required• Integrates with most email solutions• Call trackingThe Platform Results:

Average Duration 1.3 minutesAverage response rate over 23%

Distribution:Send through Twitter, Linked-in and FacebookEmbed through websites or intranet sitesAdvertised via banner ads

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Banner Ads – Leverage Awareness with “Pay Per Click” to

capture prospects

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End Cards End cards-• direct traffic • Create client

interaction• Promote

watching more videos

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YouTube Targeting

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How Do You Develop A Video Marketing Strategy

That ACTUALLY Works?

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Analytics – Working together to Optimize

• Audience data and reporting• Determines the success of annotations

• Annotations include CTA’s which cause traffic spikes

• Establishes traffic sources• Determines true ROI• Establishes SEO• Measures campaign success• Real-time reporting• Advertising reports• Thumbnail testing and viewer engagement rates

After measuring analytics, Fresh Ink can reevaluate what distribution methods are working best for your client’s campaign

May 1, 2023

What Analytics do:

Analytics

*Analytics will vary based on database information

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Search Marketing VideoThe Next Disruptive Technology in Marketing Early Adopters Win!

What Works for Organic Growth?

An integrated approach to maximizing salesand reaching in-market consumers!

Persuasive Video Titles &Tagging YouTube Syndicate Marketing

*Plus: Driving measurable results through advanced tracking and reporting.

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Drive RESULTS with Video

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Video Production

Examples of local market/regional accountsSan Jacinto 0:30 Spot: http://youtu.be/JbIMi0aSdN8Briggs Freeman – Uptown/Downtown: http://youtu.be/Ha3rnHjktB4Frisco, Texas: http://youtu.be/qd9AaEObIRMBMC Recruiting: http://youtu.be/Pgi7hrtONmYSims Luxury Builders: http://youtu.be/lcHYpyh8nGABMC – Corporate Profile: http://youtu.be/rcHHE9mVe9UJim Goodnight Profile: http://youtu.be/kuV6h0Dn_H0

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Review 2016 goals and determine how we can help with your key objectives.Identify step one to get you started with your video marketing and driving sales

Online Marketing StrategyNext Steps / Discussion Points:

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Case Study- XXXXXXXXXXXThe Problem:

Snyder Energy needed to describe the energy and sustainability consulting services offeredTheir cost is significantly higher than other energy consultants

Solution: Fresh Ink repositioned their message from the homebuilder’s perspective.Created a universal tool for their clients to tell the story showing how a high performance home works as a system verses a checklists of one off tasks.

The Results in First 3 Months:Builder referrals increased by 30%Conversion rates increased by 10%Client acquired 5 new contracts at an average of $1.2 million

“In 30 days the video paid for itself by bringing

in multiple contracts”snyder Energy

President

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Maximize Videos on YouTube, And within your Marketing CampaignTake all the time you need

Top ten ads in 2014 averaged three minutes

Tent-pole programmingThink of the videos before and after the Superbowl or World Cup

Expand successful storylines Think Chipotle’s Scarecrow videoPeople follow emotional, exciting, character driven and humorous videos

Shape the cultural conversationChallenge viewers to rethink social norms

Leverage creator know-howCreate videos that your audience will choose to watch and share

* Think with Google You Tube’s Ad Rewind; A look at Years Best

People chose to spend nearly 1 billion minutes

watching the top 10 ads on

YouTube in 2014.

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The FIM Video Process

• Fresh Ink has disrupted the traditional video production model and created a more efficient process.

• With a crew of 3-5 people, we are able to work quickly and effectively

• Use of DSLRs and other equipment reduces cost of project while delivering high quality content

• We maximize shooting as much as possible to re-purpose other content

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SUBSCRIBE for FREE TUTORIALS

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To leverage marketing effort priorities toward cost to valueTo align marketing closer with salesCreating a direct, visible connection between marketing programs and revenue impact. This is the key to relevance at the executive and board levelsLeveraging thought leadership and developing content to gain new prospects and uniquely leverage your expertise

Sources: Forrester, Lenskold Group

At Fresh Ink, “we share your clients story in a compelling and engaging

way.”

Keeping it Simple

what is important to CEO’s and Marketing Leaders today:

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