video marketing strategy ~meetup marketing automation toronto
TRANSCRIPT
Video Marketing Strategy
MarketingAutomation Toronto
Video Marketing Strategy
OBV Team
Lucy DeLaatChief Creative OfficerSofia StefouChief Development OfficerDave AlcanaSocial Media Intern@OnBrandVideo#OBVChat
Agenda
Why you should consider video
What type of video can you create
What to think about during production
74% of visitors who watch a demo are likely to remember the product vs12% if the demo was of written content
~Neil Patel, Quick Sprout FounderHigher Product Recall
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40% of consumers who watch video are likely to place an order
Higher Conversion Rates37% Will recommend product to others
~Eyeview research study
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Emails with the word video in the subject line are opened 7% more often ~Experian
Open rate 5.6% higher96.4% higher click through rate6
Types of Videos To Consider
Case Study Videos
Product Demos
Explainer/Company Profiles
Customer Testimonials
Vlogs
Thought Leadership Videos
DIY Videos
WebinarsLive Streaming of EventsSocial Media Videos/Vlogs Thank You Videos Thought Leadership Videos
When To Hire A Professional
Product DemosCompany ProfilesHow-To Tutorials Case Study VideosExplainer/Company ProfileCustomer Testimonials
Animation is great for tech companies that need to explain a product/service process
Should be customized as it is an integral part of the company branding experience
Use proper voice over
Take the time and money to develop a well thought out script
Will typically be more expensive than live action
Animation
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Live Action is great for companies that rely on emotional appeal
Should be customized as it is an integral part of the company branding experience. Stock footage should be at a minimum.
Use proper voice over/actors/directors
Take the time and money to develop a well thought out script
Is typically less expensive than animation, but will often require a local production crew for shooting on location
Live Action
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Get someone who doesnt know anything about your business to go through your tutorial and company profile videos
Get someone in your target audience to review your vlog videos, product demo videos
Consider creating more room in your production schedule for A/B Testing
Test Your Videos
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Thank [email protected]
Strategy Production Distribution