Presentation by: Nandeesh Badami PESIT-Banglore

Video games

Contents • Introduction• PS2• PS3• PSP• PS VITA•Playstation Move•XBOX 360 and XBOX 360 Kinect•Interaction with sales executive•Conclusion

Introduction • A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device.

• The video game industry ( often referred to as interactive entertainment industry ) is the economic sector involved with the development, marketing and sales of video games. It encompasses dozens of job disciplines and employs thousands of people worldwide

• 250 to 300 million people worldwide played video games Video games were played by preteens . Teens and young adults

Sony PlayStation2

•Over 1,400 PlayStation®2 games!•Enhanced Visuals and Audio: High-resolution 3D graphics. Dolby Digital AC-3 and DTS sound capabilities•DVD & CD player: Play DVD videos and audio CDs•DUALSHOCK®2 Analog Controller: An analog controller with pressure sensitivity on every action button

MRP Rs 5990

• 160GB built-in storage• HD gaming• Motion-sensitive DUALSHOCK 3 wireless controllers• Wireless online connectivity•256 MB GDDR3 VRAM•Built in Blu-ray player/ 3D playback•Browse internet•Listen to your music, watch videos, photosMRP Rs 16,990

• First integrated portable entertainment system designed to handle multiple applications – music, video, photo, and with games• Lithium-ION rechargeable battery pack• Stereo speakers• 4.3" (16:9) full screen• 1,67,70,000 colors display• Memory Stick / SD • Compact Headset connector• USB 2.0 MRP Rs 6,990

• Wireless conectivity with 3G and Wi-Fi

• Music, Photo, Video & Web browsing ( facebook, skype, twitter ) applications

• Take snaps and enjoy Augmented Reality games with front & rear cameras

• Dual analog sticks enhance the gaming experience

• Motion sensor

• Rear touch pad

• Discover more of your world with GPS

MRP Rs 24,990

•Consist of a slim PS3 console with 320 GB of storage, plus the camera and controller needed to support one Move player.• It also comes with a Blu-ray disc sampler with nine demo games.

PlayStation 3 320GB PlayStation®Move Motion Controller PlayStation®Eye PlayStation®Move Starter Disc

PlayStation®3 320GB with Move Starter Pack BundleModel:PS3 MOVE BUNDLE

MRP Rs 19,990

Microsoft xbox 360 Microsoft xbox 360 KINECT

MRP Rs. 21,990/-MRP Rs. 14990

Sales executive response

• Who are the target customers ?• Before the launch of xbox 360 kinect and ps3

move, our target was only kids but after the launch of these two gaming console, we target both parents and their kids as xbox 360 kinect comes with a unique feature with which the whole family can engage in playing video games

Ex: yoga

Whom you are going to target when it comes to selling of video games ?

• When customers enter into gaming section in chroma , we basically show the product features to kids, we will leave the kid to play while we get engaged in explaining the other product features to parents and when kids get attracted to the product then they will convince their parents and make them to buy the product.

Sales of video games

• Sales usually increases at the time of summer holidays and other long vacations.

• There is more sales in sony psp and ps vita as they are portable and handy and upper segment target group go for buying sony psp for gifting to their relatives, family and friends.

Video games penetration in India

•Sony Computer Entertainment Films India, After launching PlayStation II, PlayStation III and PlayStation Portable dominates the video game market in India by more than 70%,, the total turnover of Sony in India is over Rs350 crore.

Atindriya Bose, country manager of Playstation, Sony Computer Entertainment believes that in India, parents are aware of gaming. “But it becomes difficult to convince them. Parents are afraid of their child to lose himself in his own world”.Earlier there were games which show lot blood, “Hence, parents were worried of showing blood in video games

Video games penetration in India

Video games penetration in India

• The video game industry are targeting middle and upper segment of the class in India.

• Play station III is priced around Rs20,000. In India, for us, even this price range is partially a barrier.

• Parents don't want to spend the amount in the game

Source: Daily news and Analysis

Video games penetration in India

Of the total sales• the age group between 8 and 14 contributes 40% • 15 to 21 has share of another 40%. • There is another age group of 21 and above, which

have slowly became self dependent and take decision on own, in case of other two age groups parents play important role in it.

Source: Daily news and Analysis

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